Landis PR

FEBRUARY 21, 2022

Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . From a PR perspective, the media can be a terrific way to raise the profile of your company/client company and its products/services. Related articles: .

Media Relations 52

Media Relations Publicity Sports Media 52

PR for Anyone

JUNE 9, 2021

She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. She also created an essay contest at the local high school about what it means to be a woman when you can now run for President. How to pitch the media. How to pitch the media.

Real Estate 130

Real Estate Nonprofit Media Pitching 130

The Hoyt Organization

JANUARY 25, 2024

Wondering how to build the perfect brand strategy for your cannabis business? Invest In Media Relations In an already crowded cannabis market, media relations can help you reach new audiences. Encourage customers to leave reviews , as they can significantly impact your local search rankings.

Strategy 101

Strategy Brand Branding SEO 101

Burrelles Fresh Ideas

MARCH 5, 2024

Most PR pros today use some form of the PESO Model which includes owned, shared, paid and earned media. However, media pitching and media relations to secure earned media still dominate the industry. This has made it more challenging to pitch stories successfully.

Media 98

Media Nonprofit Pitching Analytics 98

Onclusive

NOVEMBER 8, 2023

Earned Media & Media Relations In the old days, sending out press releases and then managing a Rolodex of media contacts could help PR pros to land earned media. Today, landing earned media in publications that resonate with target audiences is only one small part of the earned-media mix.

Training 195

Training Media Training Reputation Crisis Communications 195

Konnect Agency

APRIL 20, 2021

If you are a social media manager, your conversations are with influencers who are promoting your client’s product. To keep these relationships on a positive note, it is necessary to know how to approach conversations on polarizing topics because it is not always known where the editor or influencer stands on a particular issue.

Social Media 52

Social Media Media Relations Media Pitching 52

The Proactive Report

JANUARY 21, 2017

Media Relations is a core part of PR and can be one of the trickiest. A colleague of mine is a master of TV placements, both local and national. It is, after all, called Media Relations. It is, after all, called Media Relations. More than 80% of media stories have excellent quality visuals.

How To 100

How To Media Case Study Resources 100

Axia PR

JUNE 20, 2023

In this episode, guest Bob Wiltfong joins host Jason Mudd to discuss how you can build and maintain media relationships. They describe how to use newsjacking to your advantage in creating the right pitch as well as the importance of leveraging local news on behalf of your brand. Tune in to learn more!

Local 71

Local Pitching Brand Branding 71

Solo PR Pro

APRIL 5, 2022

5 solo PR pros share how to break into a different sector of business. When I left the media relations agency I cofounded after 16 years, I realized I would need an expanded skillset to attract new clients. That’s because the kind of work I wanted as a sole practitioner was no longer strictly found in pitching and placement.

How To 104

How To Fashion Banking Industry 104

Prohibition

JULY 7, 2023

By leveraging various PR tactics such as media relations , influencer partnerships , and event marketing , food and beverage businesses can effectively communicate their brand story, values, and offerings to the right audience. They can develop crisis communication plans, manage media relations, and help protect a brands reputation.

Agency 62

Agency Case Study How To Crisis 62

PRSay

DECEMBER 12, 2018

This used to come in the form of commercials on network TV or ads in local papers, but now it’s Facebook ads or YouTube ads. Coming up with great content or story angles is the minimum standards these days; the battle is won or lost by the expertise and commitment of the people who pitch that content to gatekeepers.

Strategy 118

Strategy Pitching Film Advertising 118

PRSay

DECEMBER 5, 2019

Now, overnight, billions will be flowing into our local economy via all those stock options and inevitable philanthropy that will result. Their press releases, pitches and conversations with journalists mention this aplenty. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Software 141

Software Survey Pitching Local 141

Cision

OCTOBER 6, 2016

Although some PR professionals have seized the opportunity to evolve their public relations strategies, far too many have stayed complacent, keeping their heads down and focusing on media relations and other traditional tactics that have served them well throughout the years. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

PRSay

MARCH 18, 2020

Whether you’re a health-care organization wondering about messaging or a brand trying to find a home for an unrelated story during this time, here are some tips for PR pros to successfully navigate this current news cycle: Know that this isn’t pitching as usual.

Resources 214

Resources Pitching Television Radio 214

Burrelles Fresh Ideas

NOVEMBER 7, 2023

Unconventional agency route How I ended up at an agency was everything but conventional. I was out of school and had several years of experience as an executive assistant, including a stint as the admin for a publicly traded company’s investor and media relations director.

Agency 89

Agency Energy Crisis Management Industry 89

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. If so, how?

Storytelling 163

Storytelling Media Nonprofit Government 163

Rock the Status Quo

OCTOBER 2, 2014

It gives you the power to pitch exactly what journalists want at exactly the right time. It also gives you an opportunity to chat with editors and reporters on the phone, strengthening that relationship and perhaps discovering how you can blend their needs with yours.

Wikipedia 205

Wikipedia Pitching Fashion System 205

Cision

OCTOBER 6, 2015

To lead up to his Cision webinar, Brad Phillips wrote a blog post that featured a few of the mistakes top executives make during media interviews. Want to learn how to engage media with a digital newsroom? Not sure what to include in your pitch to reporters? Get our PR Starter Kit today!

Interviews 120

Interviews How To Healthcare Media Training 120

Bianchi Biz Blog

NOVEMBER 20, 2023

I’ll never forget driving to Petersen Publishing Company some 50 miles from my home and pitching three articles to Lee Kelley, editorial director at the new Hot Rod Specialty Publications Group. What advice do you have for PR people that want to pitch you? He offered me a job as feature editor on the spot. I also enjoy travel writing.

Journalism 115

Journalism Automotive Interviews Writing 115

Waxing UnLyrical

MAY 11, 2016

My public relations career began with media relations. Although I’d never recommend someone go through the “boot camp” experience I had, it did teach me how to secure media opportunities quickly and make them stick. As you can imagine, I’m a big proponent of media relations.

Media Relations 40

Media Relations Media Measurement Conference 40

Beyond PR

DECEMBER 14, 2017

It’s hard to blink without seeing either local or global news. You can start with a site like HARO , which sends out several earned media opportunities each day. Media leads are a powerful tool, and the key to earning coverage is learning how to really capture people’s interest. Are You Finding Fake Media Sickening?

How To 68

How To Media Pitching Creativity 68

prTini

MARCH 29, 2016

Media relations has always been a powerful tool for communicating key messages. It used to be that we’d work, work, work to secure the media placement and then move on. Now, you also have to think strategically about how to ensure the right audience is actually seeing the clip. What does this look like in action?

Case Study 28

Case Study Advertising Advertising Media Relations 28

ImPRessions - Crenshaw Communications

JULY 14, 2021

Customer relationship management (CRM), local search optimization, and digital product catalogues were all once new product or service categories, which are now widely known. The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Support employer branding.

B2B 334

B2B Company Case Study Conference 334

Bianchi Biz Blog

AUGUST 21, 2023

We are here to educate fluid power engineers on how to design and maintain efficient, reliable hydraulic and pneumatic systems so getting them the stories that help with that is necessary. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 73

Meeting Automotive Engineering Journalism 73

Cision

JULY 20, 2016

Rachel Madden Johnson, account supervisor at 3rd Coast Public Relations, says brands should invest in unique opportunities, such as thought leadership and research, to cut through the noise. How did you get your start in PR? What are the keys to media relations success? What are the biggest pitching mistakes brands make?

Leadership 120

Leadership Local Pitching Social Media 120

PR Insiders

MAY 5, 2021

But regardless of that ultimate audience, your first audience is always the editors, reporters, TV producers or others who receive your press release or pitch. So, how do you do that these days, when some news agencies have cut staff, leaving the journalists who are still employed swamped with work? CISION-State of the Media Report.

Pitching 78

Pitching Government Financial Survey 78

Cision

OCTOBER 20, 2016

In this interview, Steve discusses what he learned from working in television news, the skills needed for successful media relations and how to improve your pitching strategy. How did you get your start in PR and communications? What are some of your tips for improving media relations?

Television 120

Television Public Affairs Pitching Healthcare 120

Beyond PR

JUNE 8, 2016

Washington’s not really unique – it’s like any town with a myriad of local stories,” writes Christine. “So So what wins when it comes to local coverage? During the panel, Kavitha shared how WAMU is adding new beats to adapt to their listeners’ current interests. You could be overlooking an opportunity.

Media Relations 40

Media Relations Media Journalism Print 40

Doctor Spin

MARCH 1, 2024

Local, state, and federal government entities often hire entry-level PR professionals to handle public relations and communications tasks. Tech startups and established firms frequently hire entry-level PR professionals to handle media relations and communications. Nonprofit organisations. Government agencies.

Publicity 52

Publicity Public Affairs eBook Nonprofit 52

Beyond PR

JULY 20, 2016

Monitor topics and trends in your industry, and take the time to understand how your brand can authentically add to those conversations. Learn how to connect the dots with these tips on communicating relevance. Get local: Most of the media outlets you reach out to are focused on a specific audience.

Media Relations 40

Media Relations Media Local Healthcare 40

Mora Communications

JANUARY 3, 2018

Work with your PR representatives to define your stories and pitches. It’s important to create different stories to meet the needs of different media outlets. Develop stories for the various types of media. Prepare for your media interviews. For example, TV is a visual medium.

How To 40

How To Newspapers Print Interviews 40

ImPRessions - Crenshaw Communications

DECEMBER 1, 2021

They’re often looking for a single point of contact, supported by on-the-ground sales and media relations. . For PR teams, media relations outside North America offers similarities to domestic outreach, but there are key differences beyond language, of course. Learn local media and publications.

Internal 323

Internal International How To Media 323

Sword and the Script

AUGUST 14, 2018

If you work in PR and engage in media relations , it’s a good idea to keep an ear out as to what is on the minds of those that work in the media. The 2018 State of the Media report by Cision is an annual survey of reporters that offers some insight. 10 Fundamentals for Successful B2B Media Interviews.

Survey 102

Survey Report Media B2B 102

PRSay

FEBRUARY 28, 2023

Media relations hinges on the relationships that we create and maintain with the press. We have to know what journalists need and how to avoid behaviors that hurt PR reputations in newsrooms. After being a professional journalist for more than four years, I recently left the field to pursue a career in public relations.

Report 170

Report Local Media Pitching 170

Solo PR Pro

FEBRUARY 25, 2021

To the rest of the team, I was just traditional media relations. They asked me to put together a very robust communications plan that included my media relations approach and social strategy and other communication stuff not part of my usual responsibilities. This is when things really started to change. It was great!

Agency 76

Agency Creativity Media Relations Nonprofit 76

The Hoffman Agency

FEBRUARY 28, 2018

For those who toil on the front lines of media relations, it’s easy to drift into a Jim Carrey-like optimism. PR: “What are the chances that you’ll write about this pitch?”. The primary reasons that journalists ignore PR pitches today is the same reason they ignored pitches 25 years ago: The pitch is generic.

Pitching 28

Pitching Media Local Writing 28

Presspage

SEPTEMBER 5, 2017

Finding traditional news media harder and harder to reach in the modern age, OhioHealth saw an opportunity to showcase their internal communications stories alongside their media relations efforts to truly create a one stop shop brand journalism website. Missy Gleason : Our local PRSA had a call for entries.

Healthcare 137

Healthcare Journalism Local System 137