Presspage

FEBRUARY 26, 2024

The Power of Storytelling in Investor Relations Storytelling isn't just for books and movies. Renowned cognitive psychologist Jerome Bruner highlighted the power of storytelling by suggesting that we are 22 times more likely to remember a fact when it is embedded in a narrative. Want to transform your IR comms?

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The Hoyt Organization

MARCH 8, 2024

How can you make sure your brand stands out in a sea of competition? The answer lies in the power of storytelling. Effective storytelling is about creating a compelling narrative that connects your brand with its audience on an emotional level. It includes the company’s why, how, and its impact on consumers and the world.

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5W PR

SEPTEMBER 25, 2023

In an increasingly crowded and competitive market, building a strong brand identity is essential for a company’s success. One of the most potent tools for achieving this is brand storytelling. What is brand storytelling? Establishing values Through storytelling, a brand can communicate its core values and beliefs.

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Storytelling Brand Branding Consumer 78

ImPRessions - Crenshaw Communications

DECEMBER 15, 2021

The role of a PR agency in this alignment, and in building an organization’s reputation among customers, employees, and stakeholders, is central. So how do you get the most out of the PR firm relationship? But how to measure outcomes? At the end of the day, you want to hire an agency team you trust.

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Onclusive

FEBRUARY 2, 2022

Welcome back to our blog series about building a perfect pitch and nurturing your media relationships! Explain how the story will benefit the reader. Thanks to modern CRM tools for PR like Onclusive, you can now organize all of your relationships, communications and assets in one place. Personalize your pitch.

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Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Join Onclusive for the Measuring Up To Marketing: How PR Fits Into The Mix webinar on June 29th.

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Onclusive

JUNE 15, 2022

In our June blog series, we’ll be discussing how PR can measure up to marketing and, ultimately, how PR teams can work closely with marketing to demonstrate to the CMO and CEO that PR is a business growth driver. Developing stakeholder trust. The post How does PR fit into marketing appeared first on Onclusive.

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Onclusive

FEBRUARY 9, 2021

A successful communications strategy is the driving force behind building trust among all of your stakeholders, enhancing your corporate reputation and establishing your company as a leader in your industry. However, not all brand and PR agency relationships are created equal.

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Deirdre Breakenridge

JULY 18, 2018

I know a lot of professionals who are storytellers. First, if you consider yourself a modern communicator, then you’re ready to (1) navigate media and build relationships through new channels, (2) you understand the shifts in consumer preferences and behavior by analyzing data, and (3) you’re continuously evolving with technology.

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PRSay

NOVEMBER 19, 2021

Chaloner and PRSA have teamed up to write a series of articles on how candidates and clients can best navigate the recruiting process. Throughout the series, readers will have the opportunity to learn about how to best partner with a search firm and recruiters. . How did you find out about Chaloner?

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Onclusive

MARCH 17, 2021

In part one of this blog series, Sunita discussed the first cultural roadblock for PR/Communications’ Data-Driven Journeys – Lack of trust in a data management process and data analytics solution for PR/Communications earned media data domain. If you follow the right path, the results will prove itself.

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5W PR

AUGUST 28, 2023

Beauty influencer marketing has transformed the beauty industry by changing how brands engage with consumers. Social media and online reviews are now the go-to sources for beauty advice, leading to influencers becoming trusted product recommenders and trendsetters. They want to connect with real people who they can relate to and trust.

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Industry Marketing Storytelling Consumer 78

5W PR

OCTOBER 9, 2023

For cosmetics brands seeking to establish a global presence, international PR goes beyond traditional marketing tactics to build brand awareness, credibility, and resonance in new markets. Storytelling that resonates Crafting brand stories that resonate with the values and aspirations of target audiences is essential.

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5W PR

JANUARY 31, 2024

It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. Ultimately, Technology PR plays a crucial role in shaping perceptions and fostering trust in the fast-paced and competitive tech industry. How does Tech PR Work?

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Presspage

JANUARY 23, 2024

Storytelling is a powerful tool that can establish an emotional connection between a company and its investors. Moreover, communicating a long-term vision and strategy through storytelling provides investors with a roadmap, reinforcing a shared understanding of where the company is headed and how it plans to get there.

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5W PR

OCTOBER 31, 2023

Counselors Academy: Senior PR counselors connect, exchange insights, and build relationships in this open forum. PR Decoded PR Week’s PR Decoded networking event revolves around the theme “Purpose+,” emphasizing how PR professionals can maintain purposeful messaging amid growing consumer distrust.

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Cision

MAY 25, 2017

While this applies to any type of media, authenticity is especially important to earned media – as it is the most trusted out of paid, earned and owned. Owned Media Requires Great Storytelling. No one wants to read a blog post that just raves about how great a product is. Touch, video and storytelling.

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PRSay

MAY 13, 2020

Content marketing shares insights and focuses on how your buyer’s life can be easier. It’s also an opportune moment to work on thought leadership in your content marketing, which involves using your own experts and their talents and experience to develop credibility and trust with your audience. Rely on brand storytelling.

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Content Marketing Marketing Storytelling Leadership 200

ImPRessions - Crenshaw Communications

JANUARY 12, 2018

How to maximize brand PR: a “cheat sheet” Remember the investment goes beyond the PR budget. One of the greatest accomplishments of a PR partnership is when a client trusts a PR team enough to let them pitch story angles free from oversight and micromanaging. Of course this kind of trust doesn’t happen overnight.

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PRSay

OCTOBER 22, 2019

How do we want to be defined as a profession? “We What can the media do to preserve trust and authority? We need to have a symbiotic relationship with the media. How do they protect themselves from them? And that opportunity comes in the form of storytelling, diplomacy and truth, he said. Storytelling. “In

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Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. So how much should you charge them for establishing trust and enhancing the image of their products and services? Great publicity must be earned.

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PRSay

JULY 22, 2021

As a business owner whose team has operated on a hybrid-work schedule since 2018, I know firsthand that the model demands trust and discipline. As normal life resumes after the pandemic, how employers support the mental health of their employees will be paramount. Hybrid models demonstrate trust. Everyone wants to feel trusted.

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Cision

DECEMBER 6, 2017

Read on to learn how PR and marketing professionals can better blend the lines to drive better outcomes. When the same PR executives from USC Annenberg School of Communication and Journalism’s 2017 Global Communications Report were asked about the future of PR — 88 percent believe digital storytelling is the most salient trend.

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ImPRessions - Crenshaw Communications

OCTOBER 30, 2019

A great PR campaign will obviously build brand visibility. Here’s how. Storytelling engages, influence persuades. Storytelling starts at the initial awareness phase and can play a role through the customer journey. A person like me” is more credible than a celebrity, according to Edelman’s trust barometer.

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B2B PR Sense

JANUARY 5, 2018

Among its benefits, PR can build relationships with the public, boost brand awareness, increase your credibility, and create loyal customers. How to Pick the Right B2B PR Agency For You. How to Score in B2B Media Relations. Many PR people have relationships with journalists that can smooth the way for media mentions.

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Crisis Management B2B Reputation Advertising 238

Stephen Waddington

JULY 16, 2021

Internal communicators led on employee engagement, supporting the relationship between employees and management, and helping maintain productivity. The furlough scheme and home working meant that internal communicators had to adapt how they communicated. Employees were a particularly complex stakeholder group during lockdown.

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5W PR

AUGUST 18, 2023

Sober Curious refers to the conscious choice of questioning and exploring one’s relationship with alcohol, opting for more mindful and intentional choices about drinking. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience.

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ImPRessions - Crenshaw Communications

MAY 24, 2022

Yes, data can be compelling, but smart B2B marketers know that storytelling is more powerful than a list of facts. Here’s how B2B PR supports sales. Earned media builds brand credibility. Cision’s State of the Media report shows that trust in earned media outpaces that for other forms of content. Think again.

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Solo PR Pro

AUGUST 29, 2023

As a PR and communications professional, your expertise lies in storytelling. The story isn’t about you or your company, but about how you can solve a specific problem for the client. Instead, trust in your ability to provide value and let your expertise shine through. Translate this into your pitch. Resist the urge.

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Communications Pitching Storytelling LinkedIn 78

Wadds Inc.

JANUARY 16, 2023

Along the way you’ll learn how to network, the build personal resilience, and why the press release is far from dead. What do you do to build personal resilience? Therefore, we must learn how to become resilient. We are, by calling, relationship builders. When In Doubt, Make Applesauce!

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ImPRessions - Crenshaw Communications

AUGUST 9, 2017

2017 has seen its share of public relations hits and misses, and staying on the “hits” side of the ledger is linked with maintaining brand trust. Other brands, like United Airlines, have worked to repair a loss of trust. Over the long run, however, trust is a valuable commodity in a brand. Companies like Yum!

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Deirdre Breakenridge

DECEMBER 4, 2018

Young people are highly engaged in transforming conflict, countering violence and building peace. Youth engagement through the art of digital storytelling. Digital storytelling has become a key tool for many organizations to engage with their audiences and stakeholders. Why youth engagement matters? .

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Nonprofit Storytelling Instagram Social Media 240

Landis PR

JULY 25, 2022

Land conservation partnerships , like the four-way collaboration among two Landis clients Peninsula Open Space Trust (POST) and Save the Redwoods League, and their partners Sempervirens Fund and Land Trust of Santa Cruz County, who all co-manage 9000 acres in the Santa Cruz Mountains, where new trails will open to the public this fall.

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Konnect Agency

FEBRUARY 6, 2024

Trust has always been the cornerstone of successful marketing, and in the dynamic world of influencer partnerships, the reliance on trust is growing at an outstanding rate. Authenticity stands as an essential pillar, emphasizing that influencer relationships should always be genuine and relatable to the audience.

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ImPRessions - Crenshaw Communications

JUNE 28, 2017

But how valuable is it? How many PR programs can point to the number of prospects generated, or conversions from website visits? Here’s how. That doesn’t mean public relations can’t build brand awareness; it can. Inspiring through storytelling. What about a flood of LinkedIn comments?

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Publicity Storytelling Automotive Software 255

Sword and the Script

DECEMBER 20, 2022

be the year that some SaaS vendor figures out how to manage and market B2B influencer marketing at scale. The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling.

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Marketing Content Marketing Data Social Media 187

Prohibition

AUGUST 25, 2023

A well-executed digital marketing strategy can help retailers build brand awareness, attract new customers, and cultivate customer loyalty. Here we will explore how the collaboration between PR and marketing can enhance brand visibility, credibility, and customer loyalty.

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