Bianchi Biz Blog

APRIL 3, 2023

I never thought I’d write about mayflies or interview an entomologist (an insect scientist) as an auto reporter! My colleague, Pete Bigelow, and I interviewed about three dozen people who were involved with the EV1 and told the story in their words. Describe the craziest or most fun story you have written.

Automotive 79

Automotive Meeting Report Insurance 79

ImPRessions - Crenshaw Communications

OCTOBER 29, 2020

Those plans may be for 90 days to six months, complete with realistic KIPs, media expectations, and outcomes. Group efforts make the party . It’s corny to say we have the best team in PR but everyone knows when they walk in the door they are part of an amazing group. Check out some more ways to create that PR plan in this post.

Creativity 243

Creativity Groups Retail Media Training 243

Cision

SEPTEMBER 1, 2015

Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. In our media training sessions, I usually lead off practice interviews with a seemingly simple question: Can you tell me about your company?

Media Training 120

Media Training Media Training Interviews 120

ImPRessions - Crenshaw Communications

JULY 20, 2021

Companies like Taboola, Group Nine Media, and Buzzfeed have all either gone, or declared their intention to go, public via SPAC. It’s a good idea to plan several announcements after the big SPAC splash to keep media excited about the company- anything from partnerships and new hires to data or product news works well here.

Pitching 296

Pitching Financial Media Training Training 296

Cision

SEPTEMBER 1, 2015

This is a guest post by Brad Phillips , author of The Media Training Bible. Top executives make many of the same media mistakes the rest of us do—but their missteps are often magnified, becoming top headlines on news and business websites worldwide. Want to learn more media training tips? They Say Too Much.

Media Training 120

Media Training Media Training Small Business 120

PR for Anyone

SEPTEMBER 8, 2021

They think of people who work for the media as an elite group of untouchables like A-list celebrities or royalty. I can’t tell you how many media personalities personal cell phones I have in my phone, including a top national anchor. Don’t underestimate your value and what you can bring to the media.

Television 221

Television Pitching Interviews Radio 221

PR for Anyone

FEBRUARY 21, 2022

I’m sure by now you’ve heard of Clubhouse, the new, hot social media platform that is strictly audio. Not only can you go into the rooms and ask questions that position you as an expert in your field, you can also be interviewed in rooms, and… there are tons of journalists hanging out in there too. Transcript.

Publicity 130

Publicity YouTube Video Groups 130

Remote PR Jobs

SEPTEMBER 25, 2023

Thanks to the growth of digital platforms like social media, the news cycle is rotating faster than ever before. Couple that with an endless to-do list of research, writing, media training and more, and it seems nearly impossible to keep up, let alone make sense of it all.

Pitching 100

Pitching Interviews Trends Journalism 100

PR for Anyone

SEPTEMBER 16, 2022

What are you going to pitch the media in October? Watch this segment of a client who landed in the media for this and watch this incredible story of preventing domestic violence. National Reading Group Month. Pick one of these and start pitching the media today! It’s almost October. National Pork Month. Transcript.

Pitching 130

Pitching Financial Small Business YouTube 130

Prohibition

OCTOBER 27, 2023

No day is the same – in one meeting I might be discussing the latest paid social platform updates with an FMCG brand, and in the next conducting media training with university lecturers. What’s your top tip for someone looking to get into the PR/social media industry? It sounds obvious but consume media!

Meeting 62

Meeting Agency Fashion Social Media 62

PRSay

NOVEMBER 12, 2020

For instance, one of his favorite ways of generating sources was to have a “deskside meeting” with people, talking casually over coffee rather than doing a formal interview. I think we’re much more open to (remote interviews) nowadays, of course,” O’Connor said. Now, that dynamic has completely changed.

Journalism 211

Journalism Report Interviews Meeting 211

The Proactive Report

AUGUST 28, 2018

George Fine Foods, shared a video with a group of friends via WhatsApp. ” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. F ing heaven on earth.”

Training 148

Training Social Media Video Employee 148

Communications Conversations

JANUARY 23, 2018

I know we see eye-to-eye on a lot of current issues and topics in PR, comms and social media marketing. Kendra Klemme, United Health Group. Want more: Read her recent PR Rock Star interview for ample reasons. For starters, you don’t see Amanda show up much on social media each day. Jorg Pierach, Fast Horse.

Social Media 141

Social Media Media Marketing Leadership 141

Barokas

JANUARY 9, 2019

Whether you are working with an agency, handling in-house or preparing to kick off the RFP process, there are a handful of key questions to ask in building your media and communications strategy for 2019. But media expectations and budget realities are no joke. If you have a CEO who can slam dunk every interview, good for you.

Strategy 60

Strategy Media Pinterest Storytelling 60

PRSay

MAY 23, 2022

FGS developed a communications plan to ensure that the prosecution’s key messages were resonating with both media and the public while adhering to strict professional and prosecutorial standards and ethics. What were some of the steps you took to ensure accurate media coverage during the trial?

Ethics 143

Ethics Public Affairs Television Social Media 143

Reputation Us

JUNE 23, 2019

Today’s crises are taking on many unique forms and degrees of seriousness, and often take businesses by surprise—cyber incidents, executive resignations, M&A, disgruntled former employees, customer complaints on social media, salacious press headlines, etc. Be Ready For Social Media Backlash. We’re glad you asked.

Corporate 74

Corporate Crisis Management Exercises Crisis 74

ImPRessions - Crenshaw Communications

MARCH 17, 2017

census data; Nielsen’s MyBestSegments, which provides demographic information and lifestyle habits; and one of our personal favorites, the the Pew Research Center website, which offers free research on everything from finance and political attitudes to media and tech. Be scrupulous. Both are very important for PR people.

Training 159

Training Pitching Writing Video 159

Communications Conversations

JULY 18, 2019

Although it was long overdue, the timing seemed right to interview this PR Rock Star. I think everyone has a skill that best suits them; for me that’s media relations. Without naming clients specifically, I’ll just say that I’m pretty sure you’d recognize them because you’ve very likely seen or heard them in the local media! .

Local 94

Local Course Community Interviews 94

wiredPRworks

OCTOBER 19, 2015

Barbara Rozgonyi, Principal, CoryWest Media. For more information, or to register, visit the ISHMPR annual conference site. Hope to see you there! Here's what I'll be talking about. Marketing and PR Healthcare Keynote. Perfecting PR: How to Quickly Attract Attention, Clicks and Customers for Tomorrow, Today.

Healthcare 53

Healthcare Marketing Conference Training 53

Landis PR

SEPTEMBER 27, 2021

We promoted NBC Universal (its entertainment division) nationally for more than 10 years – we even media trained Jeff Zucker (now President of CNN). For 8 years, we even represented a chain of national cemeteries, Northstar Memorial Group – and yes, PR can even help that business effectively.

Agency 105

Agency Travel SEO Nonprofit 105

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. This includes strategy, pitching, building talking points, media training staff and distributing through applicable channels. Also, social media.

Meeting 0

Meeting Social Media Employee Pinterest 0

MaccaPR

MAY 23, 2016

The current business environment is enormously challenging for those in healthcare due to constantly-changing federal health policies, medical research breakthroughs and new products, but social media has become an invaluable tool to help get your messages to the right audiences at the right time. Mine Social Media for Public Health Trends.

Conference 80

Conference Healthcare Marketing Crisis 80

David PR Group

JUNE 12, 2014

In an interview with The New York Times back in December, Jurgen Klinsmann, coach of the U.S. He caught some heat for the statement, but I figured it was just a media training lapse. My hope is that the USMNT will find a way to emerge from the “Group of Death” and play deep into the World Cup tournament. www.davidpr.com.

Sports 40

Sports Training Media Training Groups 40

Flatiron Communications

JANUARY 12, 2017

Think astroturfing , stealth-funded/ buoyant-sounding advocacy groups, and purveyors of fake news.) It has transcended the training of spokespersons to bridge away from reporters’ prickly questions. It prefers live TV interviews (vs. Full Frontal Media: Kylie vs. Kim (December 2015). JayZ’s Media Orchestration (May 2015).

Journalism 28

Journalism Guidelines Government Training 28

Norton's Notes

JULY 12, 2016

I myself have picked people up for interview in this manner. There should be a strong correlation between what your LinkedIn profile is saying and what the rest of your professional social media is saying. Tell the truth, chances are there will be a suitor for your current situation. A stagnate profile. Inconsistency across platforms.

LinkedIn 0

LinkedIn Pinterest Pitching Social Media 0