ImPRessions - Crenshaw Communications

SEPTEMBER 20, 2018

In 2017 a pair of entrepreneurs from Google founded a new company to sell goods usually found at convenience or corner stores – in vending-machine-like “pantry boxes” placed in other businesses and residential buildings around town. Could it have intentionally courted controversy by making light of workplace harassment issues?

Corporate 149

Corporate Viral Community Crisis 149

Presspage

AUGUST 24, 2023

Creating Scarcity in A World Of Abundance Porsche Nederland's content strategy follows Google’s YouTube model Hero, Hub, Hygiene. This principle, also known as the ‘Three H's’, is a content strategy framework developed by Google to optimize online video content and engagement on YouTube.

Storytelling 78

Storytelling Data YouTube Strategy 78

Buzzstream

OCTOBER 17, 2018

I took a quick look at the story and would be interested in doing a local story that uses some or all of your graphics and data. A similar Halloween campaign to our client’s went viral about 2 days before our content was ready. A quick Google search for “best holiday gift guide” churns out 473,000,000 results. Nonexistent.

Pitching 105

Pitching Viral Data Content Marketing 105

Bad Pitch Blog

JUNE 25, 2014

Couple Killed After Posting Sunset Picture to Instagram To be clear, it''s not the (tragic, local news) story that aggravated me. Sites like Buzzfeed , Upworthy and Viral Nova are pretty polarizing. Love them or hate these traffic-magnet, sharing-fueled sites, Google analytics proves that headline clickbait works.

Instagram 72

Instagram Viral Web Analytics 72

Waxing UnLyrical

MARCH 13, 2013

That means typically I get paid for my time, so it is rare for me to pay my own expenses to travel out of my local area for a speaking gig. Can you prepare for a possible viral social media disaster? Twitter Facebook Google+ LinkedIn Gearing Up For Social Slam 2013. Here or there? What to do when the tweet hits the fan?

Conference 103

Conference Social Media Crisis Crisis Management 103

Waxing UnLyrical

AUGUST 8, 2016

My name is Greg and I’m a location independent social media manager for a national publishing company (read: I can work in my pajamas, at a local coffee shop or even on a tropical island as long as there’s Wi-Fi), as well as a creative services consultant and Netflix binge enthusiast (“ Stranger Things ,” amirite?!). Hi friends!

Course 40

Course Local Creativity LinkedIn 40

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. If we were to receive negative feedback on TripAdvisor, Yelp or Google Review, how would we respond? Set up Google alerts for your business name is also a good idea. What is a PR Crisis Plan? Final Thoughts.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

Cision

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Implement viral marketing tactics. The Key Steps.

How To 198

How To Real Estate Web Case Study 198

The Stalwart Blog

APRIL 26, 2020

If you’ve been watching any of the local media, you know that PR crises can take place. There are people you can hire, very nominal fees, or at least what you should do is Google yourself on a periodic level, on a periodic basis. Google your name and Google your business’s name and see what comes up.

Crisis 78

Crisis Local Facebook Social Media 78

Cision

AUGUST 26, 2015

7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Forget optimizing for Google. CEO of Likeable Local. Founding Editor at Marketing Land & Search Engine Land, covering Google, Facebook, Twitter, SEO, SEM & all things digital marketing, search marketing and search .

Social Media 120

Social Media Twitter Media Nonprofit 120

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 45

Social Media Media Storytelling Local 45

Shift Communications

DECEMBER 1, 2016

A brief mention in a local blog, where client SteelHouse’s $2,000 vacation stipend was referenced, immediately struck me as PR gold. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. I mean, how many companies offer this?

Strategy 60

Strategy Print Insurance Insurance 60

Journalistics

MARCH 18, 2016

These six topical themes included the following: Global, Local and Hyper-Local – how organizations can balance and manage social media communications and priorities across geographically-dispersed audiences. Global, Local and Hyper-Local. “ Every audience is local at some level. .”

Social Media 40

Social Media Media Storytelling Local 40

Beyond PR

JUNE 2, 2017

The global digital economy has produced an avalanche of content and the battle for mind and market share is no longer local. Step 1: Google Your Competitors. Despite its 1990s appearance, Google is still the “go-to” site to start the competition sleuthing. Implement viral marketing tactics. The Key Steps.

Real Estate 57

Real Estate How To Web Case Study 57

Sword and the Script

DECEMBER 10, 2019

Marketing realizes that it can no longer fleece the pock of Google and begin to pull back on AdWords spending.”. But I am curious if consumer trust has reached a point where more and more brands will look to intentionally create content that ‘goes viral’ due to its divisive or outrageous nature. Craig Dekshenieks | Aderant.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Stephen Waddington

DECEMBER 24, 2019

Boris, visible in your local area We should not underestimate the power of local media. It is certainly true that sales of local newspapers have declined but their websites and other local websites want to carry images of high profile people making their local area special. So it proved in the North of England.

Newspapers 78

Newspapers Film Local Policies 78

David PR Group

OCTOBER 6, 2017

Also last year, a Miami man went on an epic rant about the election in a local coffee shop. His disparaging words were captured on video and posted online, turning him into a viral sensation. Do me a solid and type your name into Google, right now. Did he say stuff that was offensive? You won’t know unless you check.

Social Media 73

Social Media Airlines Media Reputation 73