get-pr-measurement-off-the-island 
Waxing UnLyrical
SEPTEMBER 13, 2010
Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.
The Resolution Blog
AUGUST 19, 2019
You could say that the relationship between PR and TV is facing some tension at the moment, what with the move to more on-demand and online content. With the change in how we’re consuming TV and the merging of PR and other content, we’re in a unique space where brands can reach consumers in so many different ways?—?but
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Stephen Waddington
MARCH 10, 2019
Measurement, PR management lessons from the 50s, inaugural Comms School session, AI is marketing lipstick, wisdom of middle age, and Insta woe. It’s on a tiny island north of Whitley Bay. I shared a thread on Twitter this week about measurement that proved so engaging that I thought I’d use it to kick off this week’s letter.
The Resolution Blog
NOVEMBER 25, 2015
New tool ‘Automated Insights’ could be a game-changer for our future PR work-flows. Watch our video to find out how to make your PR coverage more visible on Google. If you try it & can’t get at least 1 good content idea for your next campaign I’ll cry. What is Inbound & why should PR pros care?
Cision
JULY 12, 2016
In this interview, Joanna discusses the ways television and entertainment brands have adapted to new audience consumption habits, what to do when a crisis hits and how to get started in the communication industry. What are some of the biggest PR challenges television and entertainment brands face? So how can you ensure you reach them?
Prohibition
MAY 15, 2020
We’re just about halfway through 2020 and already a selection of PR crises have occurred. Some have taken place due to campaigns by PR and marketing teams not quite hitting the right notes and turning out very differently to how they originally planned. Let’s take a look at the top 11 crises of 2020 so far. pic.twitter.com/NAuoISgaGq.
Doctor Spin
APRIL 17, 2023
The extra mile PR strategy is simple yet powerful. And every time, the resulting goodwill manifests as good PR. Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Every once in a while, an organisation goes the extra mile to keep its customers happy. Ritz-Carlton.
Expert insights. Personalized for you.
53 
Let's personalize your content