Karen Freberg

MAY 29, 2017

Very excited to have had this opportunity to share my story and insights about teaching social media. What inspired me to write this post was based on a comment a colleague sent to me privately via Twitter. Opportunities do not come in naturally, you have to work on getting exposure for your work. Thanks again, Isaac!

Social Media 40

Social Media Media Education Community 40

Landis PR

MARCH 14, 2022

Please note: this is a reposted blog by our Public Relations Global Network PR partner, Ghidotti Communications. Before diving into a new social media platform, research and take some time to prepare. Identify Your Goals for Growth on Social Media. To see the original post, please see here.

Social Media 52

Social Media Consumer Brand Branding 52

Mindful Marketing

JANUARY 31, 2017

The result is that the lines between opinion and news are becoming more and more blurred, and consumers of news are confused about which news outlets and stories to believe. This dynamic creates new and complicated challenges for journalists and PR pros, who may end up relying on each other now more than ever to save journalism.

Journalism 50

Journalism Report Enterprise Interviews 50

Karen Freberg

JANUARY 1, 2019

Time has certainly moved fast (this seems to be the case each year I get older!), and many experiences have happened to me these past 365 days that have made an impact on me as a person and professional. My dad had heart surgery on January 4th (he had seven bypasses!). Stay tuned for more information on this!

Education 44

Education Travel Social Media Conference 44

PRSay

DECEMBER 18, 2019

It became one of the year’s biggest news stories, one worth exploring in-depth as 2019 concludes. For the NBA, China represents three decades of strategic investments to foster basketball in that country — building courts, bringing star athletes over for exhibition games and granting free broadcast rights.

Corporate 81

Corporate Crisis Management Crisis Government 81

Karen Freberg

JULY 24, 2017

There are always the usual cases you can discuss, but I always like to see brands and companies that are pushing the envelope and trying new approaches and reaching out to new communities in unique ways. You may be thinking -what are both adidas and KSwiss doing for their campaigns that really is making an impact on social media?

Social Media 40

Social Media Community Sports Examples 40

Prohibition

NOVEMBER 9, 2021

Previously, strategies were focused on increasing interaction and establishing a more real and personable online presence. Paid social advertising has evolved into an integral part of advertising on social media platforms. However, one thing is certain: No marketing strategy is complete without some form of paid social media.

Advertising 62

Advertising Advertising Social Media Strategy 62

PRSay

AUGUST 10, 2016

Those who one day will be the movers and shakers of our industry. All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. Read their stories. And I wondered, “Where are my fellow relacionistas ?”. Get inspired. Take action.

Leadership 60

Leadership Groups Employee Industry 60

Burrelles Fresh Ideas

MAY 16, 2023

When dealing with an issue as significant as employee health and wellness in the workplace, it is imperative that communicators play an active role in ensuring key messages are clear and inclusive, so they truly reach everyone. I included findings from PR and communications studies on stress and workplace well-being.

Strategy 40

Strategy Employee Resources Financial 40

Sword and the Script

DECEMBER 26, 2023

Some marketing and communications predictions suggest AI will change the world; others see a tailspin of noise and and see humanity as a path for differentiation Most marketing and PR professionals have formed strong viewpoints on AI. That much is apparent I compiled this year’s list of marketing and communications predictions.

Writing 190

Writing Communications Marketing B2B 190

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? It’s where I told his story. “What a terrific story!&#

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? And I hope we’ll see you. See what I mean? Or had either.

Measurement 102

Measurement Blogging Tourism Social Media 102

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Waxing UnLyrical

SEPTEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Project Happiness September 5th, 2010 Tweet When I wrote yesterday’s post, asking, “ Are you happy ?&# Well, Bhutan , for one. It was a lot of work.

Measurement 71

Measurement Facebook Tourism Twitter 71

Waxing UnLyrical

NOVEMBER 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Decade of Thanksgivings November 25th, 2010 Tweet Love, Remarkable Today is Thanksgiving Day in the U.S. But what it really is, is a remarkable declaration of love. So he cooked the entire dinner.

Hotels 89

Hotels Television Twitter Facebook 89

Waxing UnLyrical

AUGUST 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: A Chuckle Or Seven August 22nd, 2010 Tweet My friend Jill Foster posted this great tweet the other day. Back I sank on my stoop, jokeless and laughless. And he did. .&#

Twitter 68

Twitter Facebook Measurement Blogging 68

Waxing UnLyrical

JANUARY 15, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The Year of Living Older… And Liking It January 15th, 2011 Tweet Today is my 41 st birthday. Actually, if you’ve been paying attention, I told you how old I was a long time ago.

Facebook 76

Facebook Twitter Measurement Blogging 76

Waxing UnLyrical

NOVEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Veterans Day: A Granddaughter Remembers November 11th, 2010 Tweet The strong, silent type My grandfather never talked about the war. That’s him as a dashing young officer, right there.

Facebook 105

Facebook Twitter Transportation Measurement 105

Waxing UnLyrical

DECEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 7 Reasons To Add Amplify To Your Social Networks December 21st, 2010 Tweet I first heard about Amplify earlier this year; I believe it was at the January chapter meeting of IABC/DC Metro.

Facebook 108

Facebook Twitter Blogging Social Media 108

Waxing UnLyrical

OCTOBER 1, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali When #measurePR Became A Campfire October 1st, 2010 Tweet “Once a jolly swagman camped by a billabong, under the shade of the coolibah tree…&# If you were ever a Girl Guide (I was!)

Measurement 58

Measurement Tourism Community Social Media 58

Waxing UnLyrical

NOVEMBER 17, 2010

Because when you live in a world as fast-paced as ours, you just have a few seconds while your potential reader is skimming through her email, or RSS reader, or website, and decides whether or not to click through and read the fully story… or move on. It’s the Google generation’s way of thinking.

Blogging 86

Blogging Writing Facebook Twitter 86

Waxing UnLyrical

NOVEMBER 26, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Being Thankful For What Is Not November 26th, 2010 Tweet If you are in the U.S., you are on Day 2 of the Thanksgiving holiday (and hopefully you have the day off). It’s been a tough year.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

OCTOBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali So What Will You Have For Lunch? So I answered the question that Twitter used to ask at the time (what are you doing?) October 23rd, 2010 Tweet I can still remember my first tweet.

Twitter 65

Twitter Measurement Tourism Social Media 65

Waxing UnLyrical

JANUARY 22, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali A Three Week Check-In January 22nd, 2011 Tweet One of the things I wanted to do more of this year was to pay more attention to wellness. Especially on the cooking front. Have a look.

Exercises 40

Exercises Tourism Measurement Blogging 40

Waxing UnLyrical

NOVEMBER 10, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Ten Reasons PR Pros Should Blog November 10th, 2010 Tweet Last week, Joe Hackman hosted Danny Brown , Gini Dietrich and me on his BlogTalkRadio show, aptly entitled PRapalooza. Boy, was it fun!

Blogging 90

Blogging Facebook Twitter Writing 90

Waxing UnLyrical

DECEMBER 5, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Unsung Heroes December 5th, 2010 Tweet I think the whole Digital Death thing has been playing on my mind more than I realized. And I’m going to try to do better from now on.

Facebook 80

Facebook Twitter Measurement Blogging 80

Waxing UnLyrical

SEPTEMBER 21, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR, the Don Bartholomew Edition Round II September 21st, 2010 Tweet I probably sound like a breathless teenager But last week’s #measurepr chat with Don Bartholomew was Awesome.

Measurement 60

Measurement Social Media Tourism Twitter 60

Waxing UnLyrical

AUGUST 29, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Around The World August 29th, 2010 Tweet Tura-lura-Luray By the time you read this, I will be on my way to Virginia’s Luray Caverns. He broke the last one.

Travel 50

Travel Measurement Tourism Blogging 50

Waxing UnLyrical

AUGUST 25, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Five Productivity Tools for PR Pros August 25th, 2010 Tweet A few months ago, I wrote a piece on communicating effectively with a virtual workforce for IABC’s monthly e-zine, CW Bulletin.

Tools 100

Tools Google Twitter Facebook 100

Waxing UnLyrical

DECEMBER 31, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How People Made 2010 What It Was December 31st, 2010 Tweet Just a few more hours before we put our 2010 calendars away and start our New Year, eh? My, time flies. I turned 40. And I liked it.

Facebook 62

Facebook Twitter Skype Measurement 62

Waxing UnLyrical

DECEMBER 16, 2010

Image: Lars Plougmann via Flickr, Creative Commons Really, if you just read through the comments, there’s your follow-up blog post… but since I promised you one, you’re getting one. I’ll hopefully be expounding on those in a future blog post.&# A Burke always, always keeps her promises! Interesting.

Social Media 89

Social Media Media Facebook Twitter 89

Waxing UnLyrical

DECEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: Paywalls, Pitches And Prognoses December 23rd, 2010 Tweet On Wednesday, we held this year’s last #measurePR Twitterchat. And more, as you will see at the end of this post).

Pitching 60

Pitching Measurement Writing Twitter 60

Waxing UnLyrical

NOVEMBER 23, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Is Pay-to-Post Blogging The New Advertorial? November 23rd, 2010 Tweet Guest post by Jackson Wightman I take part in a few Twitter chats when time permits. A few important qualifiers here: 1.

Blogging 73

Blogging Twitter Facebook Measurement 73

Waxing UnLyrical

JANUARY 13, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Get Your Blog Project Approved January 13th, 2011 Tweet Guest post by Shanan Sorochynski Okay, you’ve had nearly half a month to sink into 2011. Yes, a blog still costs us in terms of time.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 4, 2010

Someone had better tell Alicia Keys, Kim Kardashian, Ryan Seacrest, Lady Gaga and a whole host of other celebrities who, on December 1st, underwent a “digital death.&# Philanthropic and informational fatigue The first is the obvious one: we’re already living in an age of information overload. Are you sure?

Facebook 93

Facebook Twitter Nonprofit Social Media 93

Waxing UnLyrical

OCTOBER 14, 2010

Why, sometimes, steps are not OK The title of this post, if you couldn’t detect it, is a play on articles that follow a certain naming pattern: ### [NOUN - plural, syn. Steps that help Although I am usually annoyed with these types of posts, as I seldom gain value from reading them, there are those that communicate worthwhile messages.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

JANUARY 3, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali 5 Tips To Avoid New Job Burnout January 3rd, 2011 Tweet It’s a new year, and perhaps you’re starting a new job. Get a handle on your time. Off we went.

Facebook 63

Facebook Twitter Measurement Blogging 63