Karen Freberg

DECEMBER 4, 2017

One of these new trends is the new Facebook Creator App. Video is not the only thing you can do here for Facebook Creator, and the possibilities are endless. This is a constant challenge (and wonderful thing in many cases!) for social media professors. Lots of things have to be taken out, but many elements have to be added in.

Education 42

Education Facebook Video Social Media 42

Ronn Torossian

DECEMBER 24, 2020

These days, plenty of marketers are heavily leaning into content creators, who were already working from home to create high-quality, engaging content for the public. Influencer marketing has drastically shifted throughout the last few months, as the pandemic has made businesses rapidly change their campaigns and expectations.

Marketing 363

Marketing Publicity Agency Brand 363

Agility PR Solutions

NOVEMBER 29, 2023

The Creator Economy is booming, and PR pros, communicators and the brands they represent are among the big beneficiaries of this wealth of talent. After another huge year, what can content creators—and the brands and firms that engage them—expect to lead content trends in 2024?

Trends 105

Trends Brand Branding Communications 105

Prohibition

MARCH 26, 2024

Instagram’s creator marketplace comes to the UK Instagram is expanding its Creator Marketplace – a platform that’s designed to facilitate connections and collaborations between brands and creators. The tool is designed to take the legwork/admin out of creator management and streamline the process.

Creativity 62

Creativity Social Media Facebook Instagram 62

Agility PR Solutions

NOVEMBER 5, 2023

The Creator Economy is, as comms pros know, a driving force in delivering authentic content today, trusted by consumers far more than marketing and branded messaging, and these influencers and other content providers have become powerful allies for PR pros.

Consumer 114

Consumer Trends Company Brand 114

5W PR

APRIL 26, 2024

Collaboration and Authenticity: The Group Black x Lele Pons panel discussed the growing trend of creators teaming up to create new brands on top of their individual ones. She also suggested creators focus on regions where platforms like TikTok aren’t banned, like Mexico, and target those audiences with content in Spanish.

Enterprise 78

Enterprise Fashion Advertising Advertising 78

Ronn Torossian

SEPTEMBER 29, 2022

Gaming influencers are content creators who play games by using platforms like Twitch, Discord, and YouTube. They connect with their audiences through livestreams. Gaming influencers have the advantage of promoting a brand to a unique audience. Their content includes amusing commentary, reviews, and tutorials.

Marketing 195

Marketing YouTube Brand Branding 195

ImPRessions - Crenshaw Communications

MAY 25, 2023

Substack is a newsletter platform that allows writers, journalists, and content creators to publish and monetize their work directly to a specific audience. It’s user-friendly for both writers and their readers and enables creators to build a dedicated audience and potentially earn revenue through paid subscriptions or sponsorships.

Analysis 156

Analysis B2B Interviews Tools 156

Agility PR Solutions

JANUARY 5, 2022

There’s more to the content creator other than the passion for entrepreneurship; the “creator” has been around for about a decade, where qualifications in writing, editing, filming, and designing are essentials to the […].

Film 170

Film Study Social Media Writing 170

Agility PR Solutions

JANUARY 23, 2024

This alternative but increasingly powerful media form—which encompasses a vast and diverse range of independent commentators, social media users, content creators, […] The post Rise of the Fifth Estate: Nontraditional news sources are now key suppliers of news and information for two-thirds of people globally appeared first on Agility PR Solutions. (..)

Social Media 114

Social Media Media Trends Publicity 114

Agility PR Solutions

JULY 31, 2022

Prevailing opinion in the comms industry seems to be that most influencers/creators are in the marketing game for fame and fortune, but new research from MMI Agency finds that 77 percent of influencers in its new survey say they do so because they have a passion for their respective subject areas, and two-thirds (66 percent) […].

Community 147

Community Survey Agency Industry 147

Agility PR Solutions

FEBRUARY 14, 2024

SEO is already the most important strategy to apply to online content, but new research from media platform and a B2B marketplace DesignRush finds that major changes are expected to make SEO even more critical for PR, marketing and content creators in 2024 as it becomes more deeply intertwined with technological advancements like generative AI, […] (..)

SEO 100

SEO Agency B2B Technology 100

5W PR

NOVEMBER 16, 2023

Role of user-generated content creators To understand how to encourage UGC, we must first acknowledge the importance of user-generated content creators in shaping a brand’s image. These creators are regular customers who share their experiences with a brand. This trust is invaluable in establishing a loyal customer base.

How To 78

How To Community Customer Service Tools 78

Prohibition

AUGUST 3, 2023

This shift will allow creators and marketers to optimise their content for mobile users, resulting in higher engagement and better user experiences. This shift will not only foster deeper connections between creators and their audiences but also open up the world to create new avenues for interactive storytelling and brand experiences.

Video 118

Video Social Media Media YouTube 118

Agility PR Solutions

OCTOBER 1, 2023

More and more brands are using influencers and digital content creators as a form of marketing. Is influencer marketing worth your time and money? PR managers can leverage influencer marketing when helping clients build their brand awareness.

Measurement 117

Measurement Crisis Management How To Crisis 117

Agility PR Solutions

JUNE 5, 2023

Content has always been king, but thanks to the burgeoning creator economy, it now has a business empire of its own—and business is booming!

Industry 78

Industry Strategy Publicity 78

Wadds Inc.

MARCH 21, 2024

Their purpose is to protect publishers' intellectual property rights and ensure fair compensation for content creators. While there are some areas of overlap, the two organisations work together to ensure comprehensive coverage and fair compensation for publishers and content creators.

Newspapers 69

Newspapers Ethics Industry Agency 69

Prohibition

NOVEMBER 14, 2023

Meta adds reels A/B testing Meta are in the process of adding more tools and options to support creators, outside of sponsored/ad content. The latest update gives creators more insight into their content performance to optimise their strategy. Get in contact today to find out how we could help you.

Instagram 62

Instagram Social Media YouTube B2C 62

PRSay

DECEMBER 23, 2022

But its creator, the for-profit research lab OpenAI, warns that while ChatGPT’s answers might sound plausible, the chatbot “may occasionally generate incorrect or misleading information.”. Within a few days of its launch in late November, more than a million people had tried ChatGPT, which for now is free to use.

Government 148

Government Technology Journalism Writing 148

Agility PR Solutions

JULY 20, 2023

New research from end-to-end creator marketing platform CreatorIQ uncovers a logical reason: those flailing campaigns just aren’t spending enough—and the firm’s […] The post New influencer-industry research shows a direct correlation between creator investment and increased brand ROI appeared first on Agility PR Solutions.

Industry 78

Industry Brand Branding Consumer 78

Cision

JUNE 3, 2021

June offers a variety of learning opportunities for content creators. Here's our monthly column of what’s happening in the blog and journalism world.

Journalism 156

Journalism Blogging Media 156

Culpwrit

OCTOBER 1, 2023

A content creator and social media influencer, DelMonte is a leading public relations professional, yet until recently, she did it all for free… Continue reading The Ultimate PR Girl Boss: Robyn DelMonte The post The Ultimate PR Girl Boss: Robyn DelMonte appeared first on Culpwrit.

Social Media 99

Social Media Publicity Media 99

Agility PR Solutions

FEBRUARY 3, 2022

Across the board, all the major social networks are more deeply recognizing the value content creators bring as they drive engagement and bring more eyes to their platforms. 2022 will be yet another year of massive expansion for the influencer marketing industry with U.S. influencer marketing spending expected to reach $4.14

Trends 156

Trends Marketing Industry Publicity 156

Prohibition

DECEMBER 12, 2023

Instagram’s AI stickers Instagram have introduced new tools for content creators to streamline reel editing, including dreamy ‘undo’ and ‘redo’ buttons to rectify small errors. These small reel updates will be well received by content creators far and wide. Get in contact today to find out how we could help you.

LinkedIn 62

LinkedIn Social Media B2C Instagram 62

ImPRessions - Crenshaw Communications

MAY 7, 2020

We feel the website is more suited to our role as content creators, and the sleeker look offers an updated feel and navigation. After two months of social distancing, the Crenshaw team has been so productive that we decided to whip up a new visual identity and website for the agency as a sideline. Nice work, right? How do you like it?

Company 193

Company Agency Communications Brand 193

Agility PR Solutions

AUGUST 24, 2023

and creator of SimplyCodes, foresees dynamic shifts that will reshape how consumers shop and brands operate online, including the rise of Recommerce, […] The post 6 game-changing e-commerce trends to watch in Q4 2023 and beyond appeared first on Agility PR Solutions.

Trends 78

Trends Consumer Brand Branding 78

Prohibition

SEPTEMBER 30, 2023

Here we’ll explore what exactly UGC is, unravelling the confusion around the difference between influencer partnerships and UGC creators, as well as the benefits that sharing UGC can have on your brand. What’s the Difference Between UGC Creators and Influencers? User generated content is a strong tool for any business.

B2C 62

B2C Video Social Media B2B 62

PRSay

SEPTEMBER 11, 2023

For example, practice creating images using Bing Image Creator, or ask Bing Chat to help you summarize a media article. ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” ” Sign up for this free PRSA member resource here.

Enterprise 184

Enterprise Tools Technology Privacy 184

Agility PR Solutions

SEPTEMBER 20, 2021

Early this year, we wrote about OnlyFans and how its popularity represented a new path for social platforms, one grounded in creator control and against censorship. In the last few weeks, however, the company has thrown this narrative out the window.

Social Media 147

Social Media Media Company Publicity 147

Agility PR Solutions

JUNE 22, 2023

Creators have panicked on more than one occasion over fears that the app could shut down tomorrow, worrying that their livelihoods could be at risk if the app is banned by the federal […] The post Why positioning for a TikTok-less future is still relevant appeared first on Agility PR Solutions.

Social Media 78

Social Media Media Publicity 78

Agility PR Solutions

APRIL 3, 2023

The introduction of another feature roll-out from TikTok is unsurprising, as the platform continues its drumbeat of new features to compete as the platform of choice for creators and maintain its position as the fastest-growing social media site. However, the introduction of premium paid-for content does mark new territory for TikTok.

Brand 86

Brand Branding Social Media Media 86

Prohibition

JULY 7, 2023

Watch this space… TikTok Creative Challenge TikTok are introducing more ways for creators to collaborate with brands through their ‘ Creative Challenge’ initiative. Each challenge has a brief for creators to follow, which also explains the reward details, rules and regulations. Videos can be five minutes long.

Instagram 62

Instagram Social Media Media LinkedIn 62

Konnect Agency

NOVEMBER 14, 2022

Interestingly, YouTube continues to remain one of the most competitive platforms in influencer marketing by taking an approach that continuously prioritizes creator monetization, and the rollout of YouTube Shorts was no exception with a s upporting $100M fund to incentivize creators.

Video 98

Video Agency Strategy Marketing 98

5W PR

NOVEMBER 23, 2022

Talking about other brands or people on a podcast can also help content creators to get a shoutout from them. The content creator will have access to the audience of the guest. If a podcast is on a particular topic, a podcaster can look for a similar creator who is making podcasts in that niche. Use written content. Collaborate.

Marketing 88

Marketing SEO Interviews Creativity 88

PRSay

MARCH 22, 2023

Those employees are your ZEOs, tech-savvy content creators, purpose-driven entrepreneurs, and change agents with the potential to transform and innovate your business. ZEO highlights Gen Z as content creators, symbolizing Gen Z’s prioritization of diversity, equity and inclusion as the most diverse and inclusive generation.

How To 161

How To Employee Leadership Nonprofit 161

Flack's Revenge

FEBRUARY 1, 2023

It has been a massive buzz creator since OpenAI unveiled it late last year. ChatGPT got me thinking about this. ChatGPT is a perfect PR vehicle, a nice tech pick-me-up in an age when many are feeling burned by tech. It is fun to kick the tires, and people like sharing their experiences. This is already happening.

Pitching 168

Pitching Writing Creativity Tools 168

Cision

JUNE 28, 2016

For the second half of 2016, I ’ m interviewing the world ’ s best content creators, futurists and change agents to see how content got where it is today and see where it ’ s going tomorrow. . There ’ s an initial buzz and wave of adoption, then the masses try it out and then top content creators emerge. Regular users will get bored.

Social Media 213

Social Media Media Video Film 213