Reputation Us

FEBRUARY 19, 2024

This five-part series by ReputationUs investigates the key areas where the concrete value of managing your reputation has clear business benefits–financial and otherwise. PART 1 (of 5) In this first part we’ll consider the positive FINANCIAL impact of actively managing your good reputation.

Financial 88

Financial Reputation Corporate Study 88

Agility PR Solutions

JANUARY 10, 2024

As the Financial Communications Society (FCS) prepares to celebrate our 30th annual FCS Portfolio Awards, a retrospective of how the financial industry’s marketing and communications efforts have evolved over three decades seems in order.

Financial 106

Financial Communications Marketing Publicity 106

Agility PR Solutions

NOVEMBER 20, 2021

The digitization of the economy revolutionized operations in the financial service industry. Today, a lot of financial services are available online and it’s easier for clients to compare offers. The post 5 reasons PR and marketing are critical for the financial service industry appeared first on Agility PR Solutions.

Financial 147

Financial Industry Marketing Mobile 147

Agility PR Solutions

APRIL 28, 2024

In an age when consumers have little trust in brands and marketing communications, your company’s reputation is your most precious asset—and not just real reputation, but perceived reputation as well.

Financial 110

Financial Reputation Corporate Brand 110

Mindful Marketing

DECEMBER 4, 2022

by David Hagenbuch - professor of marketing at Messiah University - ​author of Honorable Influence - founder of Mindful Marketing Famous people have promoted products for centuries, encouraging others to buy everything from cereal to cigarettes. I asked each to share his thoughts about celebrities endorsing financial products.

Financial 80

Financial Banking Consumer Ethics 80

Solo PR Pro

JULY 26, 2023

Being a solo PR pro offers a world of opportunities and challenges including managing the financial health of your business and protecting your income. In this blog post, we'll explore three financial tips to help solo PR Pros thrive in their professional and financial journey. We'd love to hear from YOU.

Financial 85

Financial Insurance Insurance Training 85

Agility PR Solutions

DECEMBER 15, 2021

New research from financial services industry digital comms firm Hearsay Systems examines how compliance teams are dealing with the challenges presented by the increasing volume and complexity of digital communications. The post Digital communications practices and priorities in financial services appeared first on Agility PR Solutions.

Financial 148

Financial Communications System Survey 148

Agility PR Solutions

NOVEMBER 18, 2021

According to newly released research from PR and marketing-focused law firm Davis+Gilbert, public relations firms have demonstrated great improvement in year-over-year financial performance—and surging optimism for the future.

Financial 154

Financial Industry Healthcare Publicity 154

Onclusive

AUGUST 17, 2021

When a newspaper closes, the local government’s borrowing costs rise because diminished scrutiny makes investors less comfortable,” according to a 2019 Journal of Financial Economics report. The post Let the Sun Shine: Restricting the Press Restricts Markets appeared first on Onclusive.

Marketing 370

Marketing Newspapers Government Financial 370

Contently - Strategy

AUGUST 5, 2020

On March 11, the content team at MD Financial was finalizing their Q2 content plan, built around themes like spring cleaning your finances and home-buying season. “Our world flipped,” said Shawna Dennis, who leads all of marketing for the physician-focused financial services company. . The COVID content strategy.

Financial 133

Financial Strategy Government Leadership 133

Agility PR Solutions

FEBRUARY 7, 2022

Although there were some signs of positivity, the financial services industry continues to rank near the bottom of the 10 industries reviewed in the latest Brand Intimacy COVID Study from marketing intimacy agency MBLM. The post Financial services continues to struggle with brand intimacy appeared first on Agility PR Solutions.

Financial 78

Financial Brand Branding Study 78

Agility PR Solutions

APRIL 26, 2021

The financial services industry continues to have a hard time building connections with the public, ranking ninth out of the 10 industries studied in the Brand Intimacy COVID Study from marketing intimacy agency MBLM. The post Financial services industry’s brand intimacy struggles continue appeared first on Agility PR Solutions.

Financial 78

Financial Brand Branding Study 78

Agility PR Solutions

SEPTEMBER 26, 2022

New research from customer engagement platform Braze provides guidance for financial services brands, specifically those that provide banking, budgeting, and wealth management services, to better understand and meet shifting customer needs.

Financial 78

Financial Consumer Banking Brand 78

Agility PR Solutions

FEBRUARY 6, 2023

A new research report from fintech firm Broadridge Financial Solutions finds that financial services firms now view digital transformation as essential to their business and are already looking to the next wave of technology to help get ahead.

Financial 85

Financial Survey Study Technology 85

Deirdre Breakenridge

APRIL 11, 2016

Social media participation in the financial services industry is expected to increase as social networks expand in the coming years. Understanding your business purpose and approach on social media is imperative and financial services companies are investing in their infrastructure, guidelines, and engagement best practices.

Financial 150

Financial Community Social Media Guidelines 150

Business Wire

MAY 3, 2017

The American Institute of Certified Public Accountants, or AICPA, released the results of a new survey revealing the startling impact that fake financial news is having on Americans' ability to make retirement, investment and healthcare decisions. This pessimistic outlook is a reflection of today’s media landscape.

Financial 153

Financial Healthcare Survey Consumer 153

Sword and the Script

MARCH 12, 2024

of boards have directors with marketing experience, but 100% have directors with finance experience Companies that have board members with marketing experience outperform companies that do not. That’s the high-level finding of an academic study titled, When and How Does Board-Level Marketing Experience Impact Firm Performance ?

Marketing 141

Marketing Survey Study Comparison 141

Agility PR Solutions

JUNE 23, 2019

New research from financial email marketing and event management tech services firm StoneShot examines the biggest challenges facing financial marketers and how to address them. The post The financial marketer mindset—examining the biggest challenges today appeared first on Agility PR Solutions.

Financial 60

Financial Marketing Interviews Report 60

Agility PR Solutions

JUNE 1, 2022

New research from data solutions firm InterSystems finds that nearly nine of ten—a whopping 86 percent—business leaders at financial services companies aren’t confident that their data can be used for decision-making. The post Nearly 9 in 10 financial services leaders lack confidence in data appeared first on Agility PR Solutions.

Financial 78

Financial Data System Study 78

Agility PR Solutions

JULY 5, 2021

Financial services organizations are reconfiguring their digital transformation strategies, which had become somewhat unfocused and ineffective, as they strive to innovate to stay ahead of their competition, reveals new research from business information publisher Arizent.

Financial 85

Financial Strategy Company Marketing 85

Agility PR Solutions

JUNE 16, 2022

A business’s environmental, social and governance (ESG) performance—including its extended network of suppliers, partners and distributors—increasingly affects not just its reputation, but also its operations and market position, affirms new research from business decisioning data and analytics firm Dun & Bradstreet Holdings.

Financial 78

Financial Meeting Company Government 78

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues. However, the integration process can be challenging.

Marketing 195

Marketing Measurement Advertising Advertising 195

Onclusive

JUNE 15, 2022

While many consider communications to be part of marketing, PR has fallen behind in being able to measure and prove its value to key stakeholders. Integrating PR and marketing. This perspective can be helpful for communicators as they articulate the benefits of working together to their marketing colleagues.

Marketing 195

Marketing Measurement Advertising Advertising 195

wiredPRworks

APRIL 13, 2022

How can financial services organizations use social media to differentiate and build relationships? Listen in as Barbara Rozgonyi interviews Chris McGuire about what’s working for his company’s financial services clients. Financial Services Organizations Social Media Interview Key Points. About Growing Social Now.

Financial 52

Financial Social Media Banking Media 52

Contently - Strategy

JULY 12, 2021

“Investment banking is just glorified content marketing.” ” That’s what Walter Chen, SEO of Sacra, a financial research platform, said on Wistia’s podcast in April 2021. A subreddit upended the stock market, and Bitcoin almost got to the moon. Chen’s right.

Financial 144

Financial Banking How To Marketing 144

Agility PR Solutions

AUGUST 7, 2018

New research from financial services consultancy BAI uncovers data on trends in marketing and customer acquisition. The firm’s 2018 BAI Banking Outlook research study and recent webinar Reported results of a consumer survey seeking to understand what marketing efforts and product offerings compel them to choose a bank.

Banking 60

Banking Financial Trends Marketing 60

Contently - Strategy

OCTOBER 24, 2019

A popular email newsletter is the holy grail for content marketers. Email newsletters are a particularly useful tool for financial services companies, especially if you’re writing about personal finance. We surveyed the best financial email newsletters, drawing inspiration from many of them.

Financial 79

Financial Banking Content Marketing Writing 79

Agility PR Solutions

NOVEMBER 13, 2019

With the markets for banking, asset management, and wealth management experiencing high levels of saturation and competition, financial pros are increasingly seeking ways to communicate more efficiently with clients while optimizing their level of personalization.

Financial 73

Financial Guidelines Banking Report 73

Agility PR Solutions

AUGUST 7, 2023

They will view these companies more favorably, trust them more, and do more business with them.

Employee 148

Employee Consumer Brand Branding 148

Solo PR Pro

SEPTEMBER 6, 2022

As the nation faces inflation, stock market swings and other economic uncertainties, it’s more important than ever for solo PR pros to have an understanding of the financial factors that affect them both professionally and personally. Here are some questions to ask yourself: Have you saved a sufficient emergency fund?

Financial 52

Financial Strategy Insurance Insurance 52

wiredPRworks

JULY 28, 2022

How can you transform from ho-hum everyday expert into a fast-track financial services trailblazing thought leader? The post How to Become a Financial Services Trailblazing Thought Leader appeared first on wiredPRworks. Thanks to McGuffin Mornings for the invitation! […].

Financial 52

Financial How To Social Media Leadership 52

Agility PR Solutions

FEBRUARY 18, 2019

Looking to boost its visibility in the media and among potential new clients, British Columbia-based financial institution, BlueShore Financialpartnered with Magnolia Marketing Communicationsin 2017. The objectives of the campaign included: Positioning […].

Financial 60

Financial Insurance Insurance Banking 60

Ronn Torossian

NOVEMBER 2, 2023

In the ever-evolving landscape of digital marketing, finance brands are increasingly turning to finance influencers to build brand awareness and engage with their target audience.

Brand 195

Brand Branding Financial Company 195

Reputation Us

AUGUST 9, 2023

A damaged reputation can have severe and quantifiable financial consequences. According to Global Finance magazine, a World Economic Forum study estimated that reputation accounted for more than 25 percent of a company’s market value. The post Reputation Accounts for More Than 63 Percent of a Company’s Market Value.

Reputation 78

Reputation Insurance Insurance Financial 78

5W PR

MAY 20, 2024

The dynamism of the financial technology industry is fueled by disruptive thinking and innovation. A vibrant playground for agile start-ups, the sector continually challenges traditional institutions with its slick applications and unique financial products. This scenario generates a task of tightrope balancing for fintech companies.

Banking 78

Banking Financial Storytelling Technology 78

Agility PR Solutions

APRIL 22, 2019

As the specter of distrust continues to loom over the financial services industry, the sector sees its brand intimacy ranking plunge again this year, as it was ranked 11th out of the 15 groups studied in the latest Brand Intimacy 2019 Study, the largest study of brands based on emotions, from marketing intimacy agency MBLM.

Financial 65

Financial Brand Branding Study 65

Waxing UnLyrical

MAY 10, 2017

The April #measurePR chat fell the Thursday before Tax Day, so Shonali invited some of PR’s best financial communications pros with measurement advice for everyone—from those just starting out to seasoned pros. The next question went right to the heart of the specialized worlds of investor relations (IR) and financial comms.

Financial 88

Financial Measurement Communications Agriculture 88