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How to Get Free Publicity Now (Real Estate Agents)

PR for Anyone

What information can you provide to keep the story going and position you as the real estate expert on the topic? There are many sources providing studies, statistics, and information on the real estate market. If it’s a national study, use that and bring it home as to what it means for your local real estate market?

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Pitching the Local Media – Tips from the Pros

PR for Anyone

It is an absolute game changer for their real estate business in terms of credibility and visibility. I interviewed journalists from The Washington Post, The Washington Business Journal , and Inside Nova (a Northern Virginia local publication) about what types of local real estate pitches they like to receive.

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Trending Sources

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When a Client Turns Down That Juicy Media Interview…

Rock the Status Quo

We’re pitching editorial sources to fit THEIR needs, not gifting them with the fabulous opportunity of a lifetime interview with the reporter being eternally grateful for the favor. or you as the PR person do the interview. “If a client backs out of an interview, my reputation is on the line.

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Public Relations Strategy to Pitch the Media Today

PR for Anyone

If you need a quick refresher on Newsjacking, here’s an interview I did with David Meerman Scott who coined the phrase: How do I know about new laws in my state? Because I live in Virginia, I’ll use Virginia as an example. Are you a real estate agent who can talk about how this helps people qualify for a higher mortgage?

Pitching 130
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Land Media Using a Non-Profit

PR for Anyone

I have a former client who is a real estate agent. She has gotten quite a bit of media related to her walk but it also mentions her as a real estate agent. Another example is a former client who lives in the town where Lydia Taft cast the first women’s vote for President. She lost a son to suicide.

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3 Fast Ways To Fill A Slow-Moving PR Pipeline & Keep Clients Happy

Rock the Status Quo

Let’s use the example of a luxury residential real estate client. Move past real estate trade pubs and consumer media. Can you record a quick CEO interview related to last month’s press release or next month’s predictions? Ask if you can create a casual interview series for their website.

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Meet the Media: Jordyn Grzelewski, Autos & Business Reporter at The Detroit News

Bianchi Biz Blog

Other topics I have dabbled in recently include real estate and Michigan’s casino/gaming industry. I went on to write a breaking news story for the paper I was working for at the time, The Plain Dealer in Cleveland, for which I had to call my friends and former coworkers to interview them. I focus on Ford Motor Co.

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