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Blowing Your Own Horn Falls Flat. When it Comes to Reputation, Third-Party Validations Bring True Harmony.

Reputation Us

So the question arises: Is it ethical to pay for positive reviews or endorsements, even if they come from unbiased sources? And BrightLocal ’s “Local Consumer Review Survey 2023” shows that 49% of consumers trust reviews as much as personal recommendations from friends and family.

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Comms Pros on Whether or Not their Organization Trusts the Media

Sword and the Script

The 5th Annual JOTW Strategic Communications Survey for 2022 asked respondents – 483 mostly senior comms pros – whether their organization trusts the integrity of reporting in traditional media outlets, the answer stacked up this way: 49% agreed (39%) or strongly agreed (10%); 28% neither agreed or disagree; and.

Survey 145
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Too many beers: ethics and client conflicts – Ken Kerrigan

Ethical Voices

Ken discusses a number of important ethics issues, including: Too many beers – Ethics and client conflicts. Can corporations really be ethical media enterprises? We get into a little bit about ethical dilemmas that we might face in the profession, including in today’s stakeholder driven world. That situation arose.

Ethics 72
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United we Brand? Top Reads on Corporate Activism

Flack's Revenge

Sword & Script blogger Frank Strong wrote about the nuances of taking a stand , covering another Edelman study, and his own survey: A study by Edelman found… “64 percent of consumers around the world now buy on belief, a remarkable increase of 13 points since 2017.” 50 Shades of Woke.

Corporate 198
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Why PR Needs to Get Over its Strong Aversion to Sponsored Content

Sword and the Script

One former employer bought a full-page ad in a major local newspaper, and after that, every pitch I sent in seemed to merit an interview and an article. This person and media site have ethics beyond reproach. If there’s a clear takeaway for those that think otherwise, perhaps these survey results are a nudge to challenge their views.

Pitching 112
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Investing in Corporate Reputation Via Responsible, ESG Investing

Reputation Us

The most recent Nielsen Global Survey of Corporate Social Responsibility found that more than half of 30,000 people surveyed in 60 countries “are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.” Survey says….

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Future of PR: 2020 edition

Stephen Waddington

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. It drives ethical behaviour and creates an essential check on actions that go against the best interests of stakeholders. What we do 5.