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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. Keep it ethical.

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The Ethics of PR Consultancies in “Choosing” Clients

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. You may have read how the management consulting firm McKinsey took on an assignment with the South African government and the state-owned power company, Eskom. Techniques For Effective Business Communications.

Ethics 113
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PR Industry Trends: Top PR Predictions For 2024

ImPRessions - Crenshaw Communications

We’re getting a handle on how to use generative AI ethically and with impact , riding the waves of an evolving social media landscape, and navigating unpredictable news cycles. She predicts these platforms will bring more collaboration and less friction between the two camps, improving storytelling and overall media quality.

Trends 333
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Preserving Authenticity: The Nuances of Ethical Storytelling in Advocacy Communications – Zainab Chaudary

Ethical Voices

I worked with coalitions at the intersection of national security and civil liberties – for example, with the coalition working to close Guantanamo Bay at the end of the Obama administration, working to end government surveillance. What is the most difficult ethical challenge you ever confronted? It lacks originality.

Ethics 69
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

Through the years, the PR and comms fields have been attractive landing spots for journalists with their writing and storytelling skills and media prowess. They both are storytellers. The ethical considerations for public relations and journalism have similarities and differences.

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Microsoft’s Bonnie McCracken on Navigating the AI Landscape

PRSay

ET, Microsoft’s Bonnie McCracken leads a PRSA webinar titled “Storytelling in the World of AI.” The second thing that differs is the focus on ethics and responsibility so early in the development and adoption of generative AI. With AI, there are groups across industry, academia and government focused on this.

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FEEL First Research: Millennials Don’t Like Leaders Who …

Deirdre Breakenridge

I’m speaking with Millennials every week to learn what they expect from leaders, including their interactions with business executives from their companies or the brands that interest them to government officials online and at different communications touch points. What is the genesis of my passion project? Everything!

Ethics 177