Burrelles Fresh Ideas
JUNE 27, 2023
Multimedia releases, including social media components, have become more popular (especially with wire services). Now, it’s not at all unusual to see a company announcement first posted on their own blog or newsroom (including being optimized for search engines), promoted on social media and pitched to the media with an accompanying release.
The Proactive Report
JULY 23, 2018
Danny Sullivan, Search Engine Land founder, and editor. That’s earned media. Media relations is all about earned media. Using that same logic, Google regards any link that you put into a piece of content about the brand (press release, article, blog post, infographic) as an owned link. Owned Links.
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Business Wire
FEBRUARY 21, 2017
By Raschanda Hall, Director of Global Media Relations, and Serena Ehrlich, Director of Social and Evolving Media, Business Wire Every year, the teams at Business Wire look at changes in the industry that impact news release distribution and usage. Search engines showcase the first 70 characters of your headline.
Presspage
DECEMBER 5, 2017
But how does that work with media relations? Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. These days however, not having it can be seen more as a ‘disqualifier.’ Not much different really.
Critical Mention
FEBRUARY 10, 2018
With all it encompasses – media relations, reputation management, crisis communications, content development, social media management, influencer marketing – and the list goes on – it’s endlessly fascinating. If you like exposure to a variety of players across the company, public relations can provide this opportunity.
The Proactive Report
AUGUST 5, 2016
Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand.
Sword and the Script
FEBRUARY 29, 2020
I was pretty good at media relations and I was confident I’d be able to turn things around. This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). I was being put on a client account that was deemed a “flight risk.”
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