Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

Over the years, I tested and used almost every digital PR, blogger outreach , and link building tool available. Below, we’ve collected our favorite digital PR tools that have been proven to help launch successful campaigns. Or a food journalist for print media. The list is broken down by task.

Digital PR 62

Digital PR Tools Google Pitching 62

The Proactive Report

JULY 23, 2018

Danny Sullivan, Search Engine Land founder, and editor. That’s earned media. Media relations is all about earned media. We know how that works; it’s one of the core functions of PR. In the very same way that you earn media coverage you now have to earn links. Owned Links.

Google 113

Google Guidelines Web B2C 113

Presspage

DECEMBER 5, 2017

But how does that work with media relations? Having reporters translate your message for local publication will decrease the chance of earned media conversion tremendously. These days however, not having it can be seen more as a ‘disqualifier.’ Not much different really.

Local 89

Local SEO Engineering Web 89

The Proactive Report

AUGUST 5, 2016

Over the past ten years the news media has been under a great deal of pressure. This has led to some major changes in how media relations is practiced. So while the core of news reporting and media relations is still the same, there are new ways to get earned media for your brand. Follow me on Twitter.

Reddit 100

Reddit LinkedIn Social Media Pinterest 100

Sword and the Script

FEBRUARY 29, 2020

I was pretty good at media relations and I was confident I’d be able to turn things around. This counterfactual finding challenges the current wisdom that short headlines are better because longer headlines get cut off in the search engine results page (SERP). I was being put on a client account that was deemed a “flight risk.”

Content Marketing 78

Content Marketing Study Analysis Marketing 78

5W PR

JUNE 25, 2018

To make content stand out in a world where everyone is using blogs and articles, PR pros need to make sure that they’re optimizing everything they produce. For instance, PR companies might interview different members of a business about a certain topic or transform a recent article into video piece or infographic.

Content Marketing 60

Content Marketing Infographics Google SEO 60