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Costco and Hidden Valley: Food brands and retailers win brand coverage in March

NewsWhip

There were six other articles about the pie, featuring on websites like Delish and some local outlets, but none saw nearly the amount of engagement as Today. Boeing shows that employees are still of interest Boeing made it onto our rankings this month due to an employee winning the record-breaking powerball jackpot back in February.

Retail 78
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Brands Bring Substance To COVID-19 Response

ImPRessions - Crenshaw Communications

Most have learned from early mistakes or half-measures and have designed campaigns that make a positive impact for employees, customers, and communities. Quite a few launched ad campaigns recognizing their own employees. And can you imagine being a retail store without e-commerce capabilities right now? It’s not about the logo.

Brand 284
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Thanksgiving and Black Friday bring Target the most brand coverage in November

NewsWhip

That’s what happened to Target last month as the holiday shopping season had the retailer making headlines for its good and not so good actions. Target was one of the first retailers to close its doors on Thanksgiving during the pandemic to give its workers more time with their families, and has continued to do so every year since.

Brand 78
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Apple’s iPhone gets an Olivia Rodrigo-inspired close-up in September’s top brand coverage

NewsWhip

But in September it was Shaq’s relationship with big retailers that brought the headlines, both in earned and social media. First in earned coverage, multiple outlets reported on the star unexpectedly buying a $1,200 phone for a stranger at a local Best Buy in Lafayette, Louisiana.

Reddit 78
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Walmart’s suspension of advertising on X became last month’s biggest brand story

NewsWhip

Regardless of whether or not Musk believed his comments were responsible for these decisions, companies kept leaving, and soon a flood of articles were published reporting that Walmart was next in line, with Reuters having the top story about the retailer overall.

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Sending Deskless Workers Relevant Communications That Make Work Better

PRSay

Limeade was a proud sponsor of Connect 19 — the PRSA Employee Communications Section’s annual conference. Despite the traditional image of an employee at a desk in an office, a significant proportion of today’s workforce is deskless. A recent report estimated that deskless employees make up 80 percent of the global workforce.

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5 Tips to Design Highly-Effective Corporate Social Responsibility Campaigns

MaccaPR

Imagine you’re walking into your local shopping mall and you have the choice of going through two doors. Target, on the other hand, made news in 2016 when the Minneapolis-based retailer released a controversial transgender bathroom policy that said guests could use the bathroom that they most identified with – male or female.

Corporate 116