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When A Small Business Has A Big (PR) Advantage

ImPRessions - Crenshaw Communications

Even a tiny company can challenge competitors for customers, employee talent, and visibility. This can depend on industry sector and geography, but most smaller companies are deeply involved in their local community as well as the relevant industry organizations. Technology is a great equalizer for a business. Goliath myth.

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PR Rock Stars: Life Time’s Dan DeBaun

Communications Conversations

Paul Business Journal reporting on retail and restaurants before I started my career at Life Time in May 2018. I really appreciated my time in radio and print journalism. Of course, being exposed to so many local business leaders during my time at the Business Journal was a blessing. People thought something was wrong with me.

Radio 167
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PR Rock Stars: Best Buy’s Bianca Jones

Communications Conversations

We have a team member assigned to each of our retail territories so our stores have a specific point of contact and we can build relationships with local reporters. It was with the Denver Post , covering a Black Friday “dress rehearsal” for employees at our Aurora, CO store. from Chicago to Washington D.C.,

Sports 113
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How to Pitch Consumer News with Megan Garbe, Fahlgren Mortine

OnePitch

While she’s focused generally on consumer PR over her nearly 20 years in the industry, she’s had deep experience in food and beverage, restaurants, and retail communications while working at everything from boutique to global PR agencies in Chicago and Columbus. Read below for the entire interview with Megan: . The coverage was incredible.

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Community for Career Development: A Look Inside One NAVUG Community Member’s Journey

Presspage

I worked in several accounting jobs during the 1980s and then part-time retail when my first child was young. I used those skills from Web Tech University when I returned to work and began down a new road as the Print and Cyber editor at our church. During those six years, the internet was taking shape.

Community 115
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4 Tips For Undergoing Your Online Marketing Metamorphosis

MaccaPR

Marketers know that social media is as revolutionary to our culture as the printing press was in Gutenberg’s day, turning mobile phones and PCs into access points for endless connectivity. He turned those bricks into a business and he now has a handful of employees. Feed Social Media As If It’s A Living Breathing Organism.