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How to Know Your Product Launch Is ‘Trade Show Ready’

Beyond PR

Launching a product at a trade show can be a great way to focus on your event marketing strategy and spotlight a new product in front of a targeted audience. But did you know that while Steve Jobs was conducting the demonstration, Apple employees behind the scenes weren’t sure it was going to work?

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How to Build Thought Leadership

Landis PR

If all your employees feel empowered to collect funny stories or photos from that trade show and send them to the content team, you have engaged a content creation team of many. The post How to Build Thought Leadership appeared first on Landis PR. Start small and pick a few channels to nurture. Business News Daily.

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How to Hit the Right Notes with Keynote Speaker Announcements

Cision

This renewed sense of purpose and drive is one of the many reasons companies choose to send employees to trade shows and conferences year in and year out. Event speakers are a beacon for events that amplify the overarching message and attract multifaceted trade show audiences.

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How to Handle an Event Cancellation during the COVID-19 Pandemic

5W PR

For many companies, this impacts client conferences, employee functions, and trade shows, usually at considerable cost. The Centers for Disease Control and Prevention is recommending that large events and gatherings of 50 or more people, scheduled within the next eight weeks, be canceled or postponed.

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How to Audit Your HubSpot Workflows

PR 20/20

Workflows you created for that one trade show five years ago. Full campaigns that feature email signatures of employees who no longer work for your company. Nurture streams that hinge on outdated enrollment criteria. Internal workflows that haven’t sent a notification since that last website redo.

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How To Write Press Releases That Attracts Media Attention: A Guide

PR Fuel

Learning how to write press releases can help you reach and appeal to your target audience. Here are the nine tips you need when learning how to write a press release. Here are the nine tips you need when learning how to write a press release. For example, you might want to announce an upcoming trade show or conference.

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Seeing Around Corners: 30 Marketing and PR Predictions for 2021

Sword and the Script

Those with video-heavy or text-heavy distribution channels will want to look at how to add podcasts to their content strategy, as well as using podcasts to repurpose material into different languages, such as Spanish and Mandarin, to broaden their reach. Every employee needs media training. Creative employee communications.

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