Sword and the Script

APRIL 30, 2019

I’ll include news from the PR vendor community and review and curate content they produce ( like this ). b) and occasional PR Tech Briefing based on product demonstrations (quarterly); and. 2) SocialChorus adds new employee comms products. c) PR Tech Reviews based on my review of the technology (1-2 per year).

Industry 86

Industry Media Technology Employee 86

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. furloughed the majority of its staff , and they’re just two well-known examples – we’re yet to hear of a news outlet that hasn’t been affected in some way.

Exercises 71

Exercises Employee Social Media Communications 71

PR in High Definition

JUNE 25, 2020

Public relations and communications fall into that category. The publisher of the Mirror, Reach, was forced to furlough nearly 1,000 employees, City A.M. furloughed the majority of its staff , and they’re just two well-known examples – we’re yet to hear of a news outlet that hasn’t been affected in some way.

Exercises 62

Exercises Employee Social Media Communications 62

PR 20/20

MAY 8, 2019

Traditional marketing automation makes marketers more efficient, productive and successful. Platform companies like HubSpot are building smarter features into their software, while also opening up new possibilities through third-party integrations with AI-powered solutions. Ideas are organized by marketing category (e.g.

Agency 84

Agency Enterprise Technology Analytics 84

David PR Group

JULY 13, 2016

Harris surveys consumers, asking them to rate companies across six key dimensions: 1) products and services, 2) emotional appeal, 3) social responsibility, 4) workplace environment, 5) financial performance, and 6) vision and leadership. Harris also asks if companies “stand behind” their products. Are you an opinion elite?

Reputation 40

Reputation Measurement How To Financial 40

Ethical Voices

JULY 25, 2022

How to make your employees understand and live your values. And it turns out a love of reading, keeping up with current events and news, and someone who enjoys writing in long form and telling stories are the kind of things a PR pro is made of. Are you the only solution in this category? Ethics and predatory lending.

Ethics 81

Ethics Training Real Estate Agency 81

Sword and the Script

OCTOBER 29, 2019

I had a chance to connect with Mr. Wynants recently and he walked me through his company’s philosophy, product and features. He demonstrated the software and I asked questions – so my observations from this engagement – not a product test – are the source for this PR Tech Briefing. Competitive products include Prowly and Mynewsdesk.

Pitching 63

Pitching Analytics Enterprise System 63

PR 20/20

MAY 12, 2016

The traditionalists that are unable or unwilling to evolve will eventually fade, and the new category of disruptive agencies will rise to prominence. Understand how your account team will be structured, including who is responsible for planning, production, account management, and day-to-day client communications.

Agency 40

Agency Marketing Financial System 40

Sword and the Script

DECEMBER 26, 2023

Against that backdrop, I’ve organized this year’s prediction roundup into the following categories: Predictions that have little or nothing to do with AI; Predictions that express caution about AI; Predictions that are enthusiastic about AI; Predictions from PR software executives; and One prediction from ChatGPT.

Writing 192

Writing Communications Marketing B2B 192

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. The role of crisis communication is therefore highly important in formulating an appropriate response as fast as possible and preventing further damage or financial loss.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Buzzstream

MAY 2, 2024

They get a new customer from LinkedIn every single week. In terms of using social platforms to be a knowledge leader, building your brand within a marketing category is like building equity in yourself that you can then take forward to whatever’s next. We are launching our conversion tracking product pretty soon.

Internal 62

Internal International Insurance Insurance 62

PR Fuel

OCTOBER 30, 2018

4. Discounts & Giveaways —As a bonus for your customers, consider offering a 10% off coupon for signing up for emails or do a free (small) product giveaway. Neither one of these situations is desirable after you and your employees have spent time building up your company and your contact list. Everyone likes free stuff.

Communications 40

Communications Pitching Writing Social Media 40

Sword and the Script

DECEMBER 24, 2019

Read more: New Tech Products and New Features for PR Pros; PR Tech Sum: Agility, Meltwater, Prezly, Business Wire, Onclusive, Intrado, Cision and TVEyes. For B2B product companies that number came in at 7.1% In addition, “36% are concerned about journalist safety.”. 6) CEOs think CMOs are doing just fine. Click To Tweet.

Marketing 78

Marketing Publicity Survey Study 78

ZudePR

MAY 31, 2015

And for want of a better term I’m bracketing them in the category of “new PR” Or “new communications” to be more accurate, as these once disparate disciplines are increasingly converging. ” #4: Deirdre Breakenridge (New Jersey, US). New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Stephen Waddington

FEBRUARY 12, 2019

Twitter continues to have significant influence on the news media and is used by politicians, journalists and activists. This is happening in almost every business and consumer category. Instead of listening like a good friend they shout about their latest products or services. Content must be authentic.

Publicity 79

Publicity Community Pinterest Reputation 79