Business Wire

MARCH 2, 2021

Like so many people around the world, I watched the events of January 6, 2021 unfold with varying degrees of shock, sadness and despair. For me, one of the greatest tragedies resulting from the terror that was acted out during the Capitol riots is that so many others saw the events as a justifiable, long overdue triumph. The overwhelming majority of the rioters who claim to love America missed the point.

Blogging 393

Blogging Examples Publicity 393

Onclusive

MARCH 2, 2021

A famous line from the longest English poem, ‘The Rime of the Mariner’ by the 18th century poet, Samuel Taylor Coleridge is – ‘water, water, everywhere, nor any drop to drink’. One could say the same when it comes to organizations – ‘data, data everywhere nor any insight to learn!’. We can all agree that there are a myriad number of reasons across the business transformation dimensions of people, process, and technology that lends itself to this very common scenario.

Data 312

Data Communications Data-Driven PR Analytics 312

ImPRessions - Crenshaw Communications

MARCH 4, 2021

In today’s oversaturated media and content world, the sheer amount of available news can be overwhelming, both for PR teams who navigate media needs and for those who consume the news. In fact, many consumers want to cut through the fluff and just get to the facts. One way of cutting that “fluff” is by getting rid of opinion articles like op-eds and so-called “thought pieces.

Policies 310

Policies Study Leadership Consumer 310

Cision

MARCH 1, 2021

See why these press releases impressed us the most in February.

Blogging 379

Blogging 379

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Business Wire

MARCH 3, 2021

In this series, we are taking a deep look at the role newswires play in the news and content space, including the highly specific benefits of using a newswire, especially a trusted one, to amplify your news. There are seven core reasons organizations use newswires like Business Wire to distribute their breaking news content: Trust. Reach. Visibility.

Publicity 324

Publicity Blogging Industry 324

ImPRessions - Crenshaw Communications

MARCH 4, 2021

For a new technology business, the decision of to commit to a PR agency or in-house PR consultant is a consequential one. It’s also occasionally controversial. Celebrity entrepreneurs like Mark Cuban have warned ambitious startups against spending on an outside PR firm. Cuban sees PR spend as wasteful and premature for most early-stage companies.

Study 234

Study SEO Course B2B 234

Ronn Torossian

MARCH 1, 2021

In addition to the four records he set in leading the Tampa Bay Buccaneers to a resounding victory in Super Bowl LV, Tom Brady also got his GOAT appellation. But unlike the jargon of someone or something getting one’s goat, GOAT, in these terms, means the “greatest of all times” which is what many of […]. The post The GOAT of Customer Service appeared first on.

Customer Service 195

Customer Service 195

Cision

MARCH 4, 2021

Women continue to make strides in the media landscape, but there's still work to be done. We're looking at a few strategies to improve the representation of women in media.

Internal 178

Internal International Media Strategy 178

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. On a daily basis, we tell our brand’s narratives and successes, but sometimes, we can struggle to tell our own. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement.

Measurement 195

Measurement Data Reputation Storytelling 195

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Prowly

MARCH 3, 2021

Cryptocurrencies and their underlying technology, blockchain, are two of the youngest industries that exist today. Beyond their infancy status, they mark the world’s entrance into a fully digitized sector – but, with the blockchain PR buzz of the last 3 years officially being over, companies within the space now need to show the true value […].

Technology 197

Technology Industry Company 197

PRSay

MARCH 1, 2021

As the COVID-19 vaccine rollout continues across the country, the words that communicators use might influence public willingness to be vaccinated, a new study from nonprofit insurer EmblemHealth has found. In surveys, consumers generally understood that “vaccination” is a process intended to produce immunity to a disease or virus, whereas “immunizations” provide that protection, in both cases through the formation of antibodies.

Communications 187

Communications Insurance Insurance Community 187

The Proactive Report

FEBRUARY 27, 2021

One of the duties of a PR person is to monitor the environment and give feedback to the executives of a brand so that they can align their vision and their activities with the trending sentiment of their publics. However, this can prove to be a tricky tightrope act. Witness the Coca Cola debacle of “sensitivity” training intended to lessen racial tensions in the wake of the Black Lives Matter movement.

Training 162

Training Corporate Reputation Employee 162

Stephen Waddington

MARCH 4, 2021

A love letter to the office. We all bring our personal experience to the discussion about the divide between home and office working. This is mine. There are lots of benefits of working from home, but lockdown has taught me that I’m not suited to it on a full-time basis. Human beings are creative social animals. Exploring the external environment and social interaction is part of our psyche.

Energy 177

Energy Survey Exercises Creativity 177

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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Agility PR Solutions

MARCH 1, 2021

It takes something special to get Helena Brantley, founder of Red Pencil Publicity + Marketing, on a plane. “I hate to fly, and I will fly for PubWest,” she says in a recent Zoom interview. As with many other events in 2020 and so far in 2021, PubWest’s annual conference went online. PubWest is a […]. The post Books, publishing and PR: publicist Helena Brantley speaks out on the challenges facing the industry thanks to COVID—and how she’s doing things differently appeared first on Agility

Industry 176

Industry Conference Interviews Publicity 176

PRSay

MARCH 4, 2021

With Section 230 of the Communications Decency Act in the news again , PRsay talked with Dr. Cayce Myers, APR , an attorney and graduate director of Virginia Tech School of Communication, about recent efforts to reform internet liability and what this means for PR professionals. Until this past spring, it didn’t seem as if Section 230 of the Communications Decency Act was too well-known outside of certain circles.

Communications 170

Communications Policies Advertising Advertising 170

Awario

FEBRUARY 28, 2021

Social media listening tools are designed to help you keep track of every brand mention and social conversation important to your business. We put together a list of 12 best tools for social listening to make sure you are in perfect sync with your market.

Social Media 158

Social Media Tools Brand Branding 158

Maxim Behar

MARCH 4, 2021

15.01.2021 Maxim Behar, CEO of M3 Communications Group, Inc. and Honorary Consul General of the Republic of Seychelles in Bulgaria, expressed his opinion on Honorary Consuls’ obligations in.

Radio 130

Radio Groups Communications 130

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

Agility PR Solutions

FEBRUARY 28, 2021

With a continuously growing number of media outlets cutting back on staff and even closing their doors, where do public relations and marketing folks go to pitch their brands? Do they have other options? A February 2021 media update by the Poynter Institute reported that more than 400 media outlets in the 50 states and Puerto Rico […]. The post Blowing one’s own horn—an option for PR in days of declining media opportunities appeared first on Agility PR Solutions.

Media 175

Media Pitching Report Brand 175

The Proactive Report

FEBRUARY 27, 2021

Guest post by Britni Oscar. Plagiarism is a high-level risk for any content but especially on the internet. especially for the one that is associated with the internet like freelancing, business websites, blogger, or other content marketing. This is because the search engine never compromises on the one that has the problem of plagiarism. In this article, we will discuss some of the consequences that plagiarism cause for most marketers.

Engineering 130

Engineering Reputation Data Advertising 130

Sword and the Script

MARCH 2, 2021

Cision announces plans to acquire Brandwatch; BuzzSumo introduces journalist profiles; Forbes contributor compares PR tech tools; PR tech vendor posts supporting Black History Month. There are several reasons why one business would acquire another. The first reason is to acquire a new piece of technology. Usually, this is something that would take them too long to build, or perhaps they don’t have the expertise.

Company 148

Company Tools Technology Software 148

Maxim Behar

MARCH 4, 2021

25.02.2021 Maxim Behar participated in the main global annual event Davos Communications Summit 2021 on Zoom, organized by the World Communications Forum Association in Davos, Switzerland. In his.

Communications 130

Communications 130

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Agility PR Solutions

MARCH 1, 2021

Once upon a time, public relations was essentially limited to penning press releases, organizing press junkets and building relationships with the media. With the rise of the digital age, however, PR professionals have had to expand their expertise to communicate on an ever-expanding, constantly splintering and quicker-than-ever variety of communication channels.

Strategy 173

Strategy Communications Publicity Media 173

Prakkypedia

MARCH 1, 2021

PR comes in many forms. If you love writing, you may find that this profession is ‘write’ for you (sorry, that pun just would not go away). Not all PR practitioners specialise in writing, of course, or even enjoy it. Some specialise in strategies, crisis management, event planning, relationship management and more. Yet many practitioners find they’re earning their bread ‘n butter through the written word.

Writing 148

Writing Crisis Management Course Crisis 148

Presspage

MARCH 2, 2021

A whopping 7 out of 10 business leaders say to have experienced at least one crisis between 2014 and 2019 ( PWC ). After 2020, most businesses will be well aware that a crisis, whatever its nature, is just a natural part of running a company in an extremely interconnected, hyper-informed world. When that time comes, your team should be prepared. Communicators play a crucial role during a crisis, as do your owned channels, including your online newsroom.

Crisis 148

Crisis Software Crisis Management Crisis Communications 148

Stuart Bruce

MARCH 1, 2021

Clubhouse is an exclusive invite-only audio-only social network that launched in April last year initially to an invite only list of Silicon Valley venture capitalists … © Stuart Bruce - Clubhouse for PR professionals – the ultimate guide to success was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age.

Communications 145

Communications Publicity Corporate Media Relations 145

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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission

Publicity

Agility PR Solutions

MARCH 1, 2021

PR as a branding strategy should be handled with the utmost care, especially in crises. The pandemic that has gripped our lives is something we have never faced. It is important to understand that in times where there is mass unemployment, sickness, death, and economic uncertainty, silence is not an option. With this in mind, it […]. The post 7 proven ways to leverage PR as a branding strategy and improve reach during a pandemic appeared first on Agility PR Solutions.

Strategy 170

Strategy Brand Branding Publicity 170

Cision

MARCH 4, 2021

The latest updates from the Reach PLC Celebrity and Entertainment Desk; Elizabeth Pears has joined the Financial Times as Newsdesk Editor; Alessia Pirolo is now Finance Editor at React News.

Financial 120

Financial Media Blogging 120

Awario

MARCH 4, 2021

Have you ever heard the saying "Knowledge is power"? Well, we reinterpreted it as "Knowledge about your audience is marketing power". But how do you get to know your audience? The answer is market research! Awario's social listening capabilities are often used to find out more about your target audience or their feelings about your product, so we especially care about this topic.

Interviews 124

Interviews Marketing 124