Sat.Jan 14, 2017 - Fri.Jan 20, 2017

Trending Sources

Seven Ways to Launch a Product Without a News Release

Spin Sucks

You're ready to launch a product and now all you need is a news release. Right? Hold up, there! Gini Dietrich outlines the seven far better ways to launch a new product. The post Seven Ways to Launch a Product Without a News Release appeared first on Spin Sucks. Related Stories How an Effective PR Strategy Can Boost Your Brand Visibility Cleopatra: The PESO Model Pharaoh Spin Sucks Year-in-Review.

Increasing PR Productivity With New Tech Tools

ImPRessions - Crenshaw Communications

Whoever said “there are only so many hours in the day” definitely doesn’t work in public relations. Our work is 24/7 and then some, when a major announcement or event is planned. So we thought it was time for a look at some new tech tools and apps to help our industry find more effective ways to save time and increase productivity. Just set the timer and go about your business.

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How To Create Great Content With Your Data

Cision

One of the challenges facing content creators is how to create consistent, meaningful content. All of us experience spammy weekly (or daily) emails of irrelevant content, and perhaps wonder if some of our content is received so unfavorably. Keeping content fresh and relevant for readers can be difficult. The key phrase is “similar businesses.” It may apply to similar businesses, though.

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Millennial Communication Professionals in the Workplace

IPR

Millennial communication professionals and their managers hold sharply different perceptions about millennials’ workplace factors, values and attributes. By: Juan Meng, Ph.D., University of Georgia & Bruce K. Berger, Ph.D., University of Alabama. Study conducted by the Institute for Public Relations and the Plank Center for Leadership. The Survey. The Participants. were male, and 1.9% 83.3%.

Harness the Power of Influencers and Advocates

Learn how to find and use influencers and advocates to gain buyer's trust on your behalf.

More Trending

Journalists Aren’t Reading Your Pitches; What You Can Do About It

PRSay

My email inbox is a testament to the fact that many PR professionals are equating busy-ness (a.k.a. the number of pitches they send out) with working hard at their jobs. If only it were that simple! Here’s the thing—most of the pitches I receive for Spin Sucks are ice cold. They’re from someone I don’t know, and whom I haven’t seen interacting with our community. Prioritize Your Influencers.

Top Annoying Social Media Habits to Avoid for PR Professionals

Spin Sucks

Social media is a great tool to connect and share with others. But even though it's been around for more than a decade, there are many that use it to scream from the rooftops about their business or rant about what makes them angry. Eric Sachs shares social media habits PR professionals should avoid.

An Implosion of Trust

6 A.M.

2017 Edelman Trust Barometer Business and Populism Implosion of Trust Richard Edelman Trust

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Behind the Headlines with Catriona Pollard

Cision

Today, media is fragmented and competitive. To make your voice heard, use strategic, targeted pitching techniques and broadcast authentic stories that will resonate with your audience. Catriona Pollard is the director of CP Communications, an organization which merges traditional PR tactics with cutting – edge social media strategies to best engage consumers. She is also the author of  From Unknown To Expert , a step by step framework to help entrepreneurs develop effective PR and social media strategies to become thought leaders and influencers in their industries. your spotlight.

Top 15 Free PR Ideas to Grow Your Online Business

You've got a great idea, you've built your killer team, and you've maybe even gone through the first round or two of funding.

3 trends PR pros should embrace in 2017

PR Daily

What does the public relations industry have to look forward to in 2017? What’s in store for practitioners, agencies and companies seeking to build awareness, reputation and trust? Three mega-trends are on their way and will arrive on our industry’s shores this year. Let’s see if we’re ready for them: 1. Content shockwave. In 2016, we saw more content created than ever before. The imminent future.

How to Achieve Your PR Goals When the Novelty Wears Off

Spin Sucks

If you want to be successful you know you need to set goals. But when you're caught up in the daily busyness, how do you find the time and energy to put them into practice? Corina Manea shares how to achieve your PR goals in 2017 without burning out. The post How to Achieve Your PR Goals When the Novelty Wears Off appeared first on Spin Sucks.

Basic Training for Branded Video

Beyond PR

It’s no secret that news releases that include multimedia make your story stand out and build deeper connections with your audiences. In fact, videos are proven to increase views by 2.8X – not only engaging your audience, but providing a valuable resource to media and bloggers who may also be looking for multimedia to include in their stories. What are my objectives with this video?

BORENSTEIN GROUP PROMOTES DOMINICK TERRY TO AGENCY’S DIGITAL CREATIVE DIRECTOR

Borenstein Group

Borenstein Group is pleased to announce it has promoted Dominick Terry, its digital designer, to the position of the agency’s Digital Creative Director. native of Virginia Beach, current resident of Manassas, and a graduate of Old Dominion University, Terry joined the Borenstein Group after a successful track record at Leapfrog Solutions, a respected marketing communications agency.

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How to Identify the Influencers You Need to Engage

You need to understand who your community is and what makes them tick. You need to identify your “tribe” -- those who are immersed in your subject and have a following.

8 job changes that re-shaped the PR/social market in Minnesota in 2016

Communications Conversations

2016 was a good year to be a job seeker. Specifically, for mid- to senior-level PR folks with a strong digital skill set. As a result, we saw a far amount of hopping industry-wide. But, we also saw a number of key moves that I think will impact 2017. Anna Squibb, director of digital and social media, Sleep Number. New position for Sleep Number. And, it’s probably been a long time coming.

The Separation of Powers in Today’s Media Landscape

AirPR

As the countdown to the inauguration continues, I thought it would be fun — and hopefully a bit interesting — to have a little Government 101 refresh while simultaneously prompting you to think differently about the media world and all its various players. Let’s start with a flash back to grade school. Remember learning about […].

5 Things to Know About Branded Content

Beyond PR

If I’m right, branded content is going to have its heyday in 2017. think we’ll see brands who formerly invested in traditional advertising start to pour dollars into relevant, useful content in an effort to connect with their customers. Here’s what you need to know about this rising trend. Advertorials are Dead. Think back a few years when you read a certain kind of newspaper article.

The Most Common Systematic Failure In Crisis Communication – And Odds Are, You’re Vulnerable To It

Melissa Agnes

One important aspect of your organization’s successful crisis management, is being able to reach out to, and communicate with, all impacted and relevant stakeholders, in a timely and efficient fashion. While you’ll most certainly leverage the digital landscape in some capacity to communicate your main messages – whether it’s via your corporate website, social media, etc.

How Leading Companies Tie Employee Advocacy to Business Outcomes

Insights from expert marketing and communications pros who are doing it today.

2017 Predictions: Tips on Building a Successful Digital Marketing Campaign

PRSay

2016 was the year of the unexpected. From a Trump presidency to Brexit, I think I speak for most us when I say that I’m excited that 2017 is finally here. There’s a lot to look forward this year but not all change is bad. Especially when we’re discussing significant changes in digital marketing, specifically within the world of influencer marketing.

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What Star Wars Teaches Us About Content Marketing and PR

Spin Sucks

Along with entertaining audiences all these decades, the Star Wars series have been a great lesson in content marketing and PR. Catalin Zorzini has more. The post What Star Wars Teaches Us About Content Marketing and PR appeared first on Spin Sucks. star wars: the force awakens useful and relevant content

Smart Digital Marketing Starts With This One Thing

WiredPR Group

The world of digital marketing and advertising can seem like a Rubics cube to those who don’t work in it day in and day out. Like a game of poker with a cheap buy-in, the barrier to entry appears low at first. How do you avoid the all-too-common mistakes in digital marketing? It starts with knowing who you’re after. Where some of those things are going to work out for you, some of them are not.

Research for PR Pros on B2B Messaging, Pitches and Clickbait [UML]

Sword and the Script

Business leaders outside of communications struggle to understand messaging. It sometimes strikes people as a nebulous and becomes equated with PR or marketing snake oil.  It is not. Messaging requires research inside the organization, research outside the organization, reflection and sometimes, even a little tough love. People – myself included – have equally strange affinities and aversions to some words, when what really matters is the words that customers, prospects, or other stakeholders use and understand. You cannot wait to come to that conclusion a year from now. Talk to Us!

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Revenue Generating News Releases: How to Optimize Strategy and Improve ROI

Achieve better results with targeted news release distribution.

Supporting the Brand Building for a Country, Not an Assignment That Comes Along Every Day

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. Today we publicly announced that the country of France is now a client. France’s international economic development agency, Business France, selected us to promote the country’s tech industry (Le French Tech initiative) in the U.S. and Asia.

How We Can Fix the Workplace Gender Gap…One Individual at a Time

Spin Sucks

There is only one way to fix the workplace gender gap—and it's if we all work together to do it. Gini Dietrich has five ways we can do exactly that. The post How We Can Fix the Workplace Gender Gap…One Individual at a Time appeared first on Spin Sucks. Related Stories Anonymous No More: Charles Arment Shares His Story Sexism is Alive and Well at This Year’s PRSA Conference A Woman’s Responsibility Begins with a Healthy Mentality.

How—and why—to trust your employees to talk about your brand online

PR Daily

Employee advocacy is taking corporate communications by storm. Encouraging employees to be your organization's champions could be the perfect answer to journalists increasingly seeking real stories on social media. Companies like Cisco and Danske Bank are already experimenting with employee social-media takeovers. source for journalists. national survey of reporters. at large and midsize U.S.

3 Visual Tips to Give that Boring Annual Report Some Pop

LTPR

Here we are, a new year but likely the same old tried and true annual report. Let me guess, a letter from the CEO, message from the board chair and some market insights from the treasurer. Sandwiched in somewhere is a highlight of community service and charitable giving. But what is the real purpose of an annual report and who are you drafting it for? Infographic. It’s all about showing. Graphics.

How to Provide Eye-Candy with News Releases

The Proactive Report

Visual content is still the best way to increase engagement. Unfortunately, most PR practitioners are not professional photographers or graphic designers. It was never part of our training because it was not part of PR before. Now it definitely is. Consider this statistic: More than 80% of news stories have some visual material. Taking a photograph. With just a few extras you can get amazing shots.

The Big Question: Measure Your 2017 PR Goals

Spin Sucks

On this week's The Big Question, we ask you how you'll measure your 2017 PR goal. Take a look at some of the answers and consider next week's question. The post The Big Question: Measure Your 2017 PR Goals appeared first on Spin Sucks. Comments Thanks for the inclusion and I have no doubt this blog post. by Sue Duris.

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3 ways media metrics can help you handle PR crises

PR Daily

By Ashley Deibert. Making your brand or client look good is different from making them look un-bad. The latter is often the territory of crisis PR experts, but if you’re in PR, you should know the basics of diffusing a bad situation before it gets bigger—and how to keep clients out of harm’s way while the experts rush in. There are media disruptions, and there are media crises. at iQ Media.

Livestream Equipment Used to Produce the Social Media Breakfast of Houston

Zoetica

We have learned a lot by livesteaming our montly event, including what gear makes the most sense to use. We We have been hosting the monthly  Social Media Breakfast of Houston for eight years. We are still learning every day about what equipment we need to best produce our live events. When that was discontinued in late 2016, we switched to livesteaming from Facebook. We put it on a tripod.

PR must declare war on fake news — and kill it.

Tough Sledding

“Fake news” earned lots of publicity in 2016, but it’s hardly a new idea. Note here the 1992 TV Guide cover story that casts public relations as the villain — liars for hire and masters of spin. Like it or not, plenty of PR types have made a career producing fake news, and it’s bad for business. PR historians point to legendary promoter and fake newser P. T. Barnum, who drew people to his circus in the late 1800s by claiming that George Washington’s nursemaid was part of his sideshow. At 161 years of age, this former slave helped wean our first president from his mother’s milk.