ImPRessions - Crenshaw Communications
JUNE 28, 2023
Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Why? Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction.
Ronn Torossian
JUNE 30, 2023
The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. These trends are revolutionizing product development and production. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation. Products Plant-based, animal-free alternatives are gaining popularity due to concerns about health trends, ethical considerations, and climate […] The post The Most Recent Innovatio
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Business Wire
JUNE 28, 2023
Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.
Agility PR Solutions
JUNE 25, 2023
In the dynamic world of business, the importance of having a robust online presence can never be overstated. Not only does it foster direct communication with the customer base, but it also considerably influences public relations strategies. This article explores the inherent impact of a robust online presence on public relations success and outlines some […] The post How a strong online presence impacts PR success—and 5 best practices for creating one appeared first on Agility PR Soluti
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
ImPRessions - Crenshaw Communications
JUNE 30, 2023
Today, Crenshaw Communications was recognized as a winner of Bulldog Reporter’s Bulldog PR Awards. The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category. Known as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards seek to applaud the best and brightest in corporate communications and public relations.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
PRSay
JUNE 28, 2023
Cision is a proud sponsor of PRSA. For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with
Agility PR Solutions
JUNE 26, 2023
Media relationship management plays a crucial role in the success of any business or organization that seeks to maintain a positive image and reputation. Essentially, it involves establishing strong and meaningful connections with members of the media through effective communication, collaboration, and trust. Strategies for effective media relationship management are therefore essential tools that can […] The post Media relationship management: Strategies for building and maintaining stro
Prowly
JUNE 26, 2023
A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions need to be consistently and accurately monitored to ensure the quality and […] The post Media Mentions Guide: How to Track Media Mentions Effectively appeared first on Prowly Magazine.
PR for Anyone
JUNE 27, 2023
Vacations are a dream for many, but accessibility poses a significant hurdle for people with disabilities like Lorraine Woodward and her two sons, who are all diagnosed with muscular dystrophy. Driven by their own experiences, the Woodwards took matters into their own hands and built their very own wheelchair accessible vacation home by the beach. When the family wasn’t enjoying their seaside haven, they generously opened its doors as a rental to others in need.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Medianet Australia
JUNE 28, 2023
In this PR Profile interview, we delve into the life and career of Jane Gardner, Communications Director at the Climate Council. Discover how Jane navigates the challenges of shaping the narrative on climate change in Australia, battles disinformation, and finds fulfilment in her meaningful work.
Agility PR Solutions
JUNE 28, 2023
As someone who works in business, you need to be able to understand how branding works. Your brand is essentially the identity of your business. It is how people are going to recognize your company. It includes the likes of logos, color schemes, marketing, uniforms, etc. The aim of your brand is to really give […] The post How brand loyalty strategies work—and why your brand needs one appeared first on Agility PR Solutions.
HMA Public Relations
JUNE 28, 2023
Happy Anniversary, Abbie! In honor of Abbie Fink's milestone 30th anniversary at HMA Public Relations, the team is sharing the valuable lessons we have learned from her in this blog post from Alison Bailin.
Sword and the Script
JUNE 27, 2023
A survey by the sales consultancy The Bridge Group found SDRs in B2B average 104 outreach activities leading to 3.6 “quality conversations” per day; prospects require on average 11.3 attempts in the SDR sequence If you’ve ever filled out a registration form to download content, chances are you received a follow-up email or call asking for a meeting or pitching a demo.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
Axia PR
JUNE 27, 2023
Find out why your business needs a strong social media presence for corporate communications and reputation management. The digital age has led to social media becoming an integral part of corporate communications and reputation management. We’re now living in an era where Facebook, Instagram, Twitter, LinkedIn, and even TikTok are revolutionizing how businesses interact with customers , employees, investors, and the general public.
Agility PR Solutions
JUNE 26, 2023
Everything that brands and businesses need to automate a large swath of their processes has arrived in new AI technology and ready to be integrated, but even though tools like ChatGPT have dominated the headlines for months, many companies can’t seem to make progress because they don’t know what to do beyond the basics. New […] The post Even with all that AI offers, business process automation lags for many due to lack of know-how appeared first on Agility PR Solutions.
5W PR
JUNE 30, 2023
In the competitive world of children’s snacks, brands are constantly seeking innovative strategies to capture the attention and preference of young consumers. Licensing, the process of obtaining permission to use popular characters or properties on products, has emerged as a powerful tool for kids’ snack brands. By incorporating familiar characters in snack packaging, companies in the snack industry can create strong brand recognition, increase product appeal, and influence children&
HMA Public Relations
JUNE 30, 2023
There are many journalists who truly care about reporting the facts. However, the topic of misinformation will continue to take center stage. Scott Hanson discusses the importance of using trusted sources for our news and why we must be smart consumers of news in today's blog post.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Steve Barrett on PR
JUNE 29, 2023
The dust has settled on Cannes for another year and millions of words have been written about it. Here are 5 thoughts to fulfil your curiosity and fuel your creativity as we head into summer.
Agility PR Solutions
JUNE 27, 2023
The terms content marketing and brand journalism are often used interchangeably, which makes it confusing for a lot of people in the marketing industry. In this article, we will shed light on the disparities between content marketing and brand journalism, emphasizing the significance of grasping these differences. To understand better, we will provide clear definitions […] The post Content marketing vs. brand journalism: How they compare and how they differ appeared first on Agility PR Sol
5W PR
JUNE 29, 2023
Beauty companies invest time, creativity, and resources into creating product lines. When a product gains popularity locally, brands consider expanding their market. Many companies with New Zealand beauty spa products have successfully done this before. With a strategic approach, any beauty brand can launch its products in a new market. Accessibility Expanding a beauty product’s reach is crucial in today’s globalized economy.
HMA Public Relations
JUNE 27, 2023
In a recent interview, PRGN President Andy See shares that we have officially stepped into the age of PR4.0. Justin Liggin examines the meaning behind PR4.0 and the role of purpose in communications today. Read more!
5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.
OnePitch
JUNE 27, 2023
Kevin Dugan is a finance reporter for Intelligencer; a New York Magazine site covering news and analysis about politics, business and finance, technology, sports, and media. During the episode, Kevin talks about his change in priorities going from a beat reporter to what he covers now, his lack of interest in crypto, how he resurfaces old pitches when the time is right, and more.
Agility PR Solutions
JUNE 25, 2023
As revolutionary as generative AI has been for business operations—obviously for communicators, but this is true for virtually all sectors—the impact of this quick adoption is consequently making it more difficult for brands and businesses to be responsible with the technology, and is putting pressure on Responsible AI (RAI) programs to keep up with rapid […] The post As businesses dive into generative AI, new research urges all to invest in Responsible AI programs, citing brand-wrecking r
5W PR
JUNE 28, 2023
Breast milk, the first source of nourishment for infants, holds tremendous benefits for both mothers and their kids. National Breastfeeding Awareness Month is in August. It also includes Breastfeeding Week. Both serve as a poignant reminder of the significance of breastfeeding. Recent research sheds light on the composition and impact of breast milk, revealing its remarkable properties.
Medianet Australia
JUNE 25, 2023
We believe strongly that a supported, empowered and connected women's sports community can help continue to drive change beyond a mega event and that is really exciting
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Navigating the waters of sustainability reporting disclosures and regulations can be intimidating, to say the least. With various measures set in motion in 2023 to keep companies accountable, there is a lot in store for brands’ impact communication in the upcoming year. 3BL is kicking off this January with our Navigating ESG Comms Through the Cosmos - Capricorn Edition by highlighting the impact of: The U.S Securities and Exchange Commission (SEC) Climate disclosure rules The European Commission
Ethical Voices
JUNE 27, 2023
Joining me on this week’s episode is Bradley Akubuiro , a partner at Bully Pulpit Interactive , where he focuses on corporate reputation, executive communications, and high visibility crisis management and media relations efforts. He discusses a number of important ethics issues including: How to deal with an ethical quandary: Career advancement or decency?
Agility PR Solutions
JUNE 29, 2023
Brand image is crucial for any business. Businesses that boast a positive brand image are in a prime position where they can appeal to potential clients. Naturally, people are more inclined to choose businesses with more positive reviews and ones they are more familiar with. How can businesses achieve this? Embarking on the journey of […] The post Building a strong brand image: Key insights for a successful marketing campaign appeared first on Agility PR Solutions.
5W PR
JUNE 27, 2023
When it comes to choosing a hotel group for travel accommodations , there are two options to consider. Those two are mass-market hotel groups and boutique hotel groups. Each has its own unique characteristics, advantages, and target audiences. Mass-Market Hotel Groups Mass-market hotel groups are known for their extensive global presence. They also have standardized services and a wide range of accommodation options.
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