ImPRessions - Crenshaw Communications
DECEMBER 19, 2018
A remarkable aspect of Russian propaganda efforts around our elections is how well they follow the modern social media and public relations playbook. Maybe because the news has come out in steady drips over two years, I hadn’t put the full picture together. But today’s story about the latest report to the Senate Intelligence Committee hit me in a new way.
Mindful Marketing
DECEMBER 14, 2018
by David Hagenbuch , founder of Mindful Marketing & author of Honorable Influence Looking for a unique gift for a family member this holiday season? Have you thought of surprising them with the ‘gift of ancestry’? DNA testing has become increasingly easy, popular, and affordable, but do the benefits of sending one's saliva for genetic analysis outweigh the costs?
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Deirdre Breakenridge
DECEMBER 4, 2018
Credit: Giving Compass (www.givingcompass.org). A Guest Post B y Rana Shenawi, G raduate Student, American University, PR Expanded Blog Contest Winner. Just last month on Sept. 24, the United Nations launched a new “ Youth 2030 ” strategy, reflecting the UN’s new commitment to working with and for young people. The strategy aims to empower youth to lead and to recognize their positive contributions as agents of change.
Flack's Revenge
DECEMBER 20, 2018
Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. It is the latest in my series of interviews with industry experts (see this post , which sets the stage). My good friend Judy Gombita introduced us, and I am glad that she did. As you will see below, Deborah offers great insight.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Ronn Torossian
DECEMBER 5, 2018
If you want to maximize sales and get the most out of your marketing budget, you need to define your target market. By identifying who you are selling your products to, you can answer other important questions in marketing such as, why should they buy your product? What do they have to gain from purchasing […]. The post Identify Your Target Audience and Use Influencers to Boost your Reach appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
ImPRessions - Crenshaw Communications
DECEMBER 28, 2018
Against the backdrop of an ever-faster news cycle, 2018 has featured brands and personalities who seized unexpected opportunities to generate positive PR. By the same token, 2018 has brought public disasters for others. Which stories captivated us in 2018, and who came out where? Here’s part one of my list for 2018 PR Winners and Losers. Let’s get the bad news out of the way first.
Business Wire
DECEMBER 27, 2018
In an era where unique and genuine storytelling is valued more than ever, can technology really help communicators create engaging content in a more sustainable, reliable and authentic way?
Deirdre Breakenridge
DECEMBER 18, 2018
A Guest Post By Shayla Costa, UMASS at Amherst Student, Winner of the PR Expanded Infographic Contest. An assignment in my Principles of Public Relations class with Professor Jennie Donohue was to read Deirdre Breakenridge’s new book Answers for Modern Communicators and create an infographic based on one of four concepts. These concepts included media relations, employee and internal communication, building internal and external relationships, and reputation and trust.
Flack's Revenge
DECEMBER 12, 2018
Neal Schaffer on Social Media Challenges & Opportunities for 2019. I was thrilled when Neal Schaffer agreed to participate in my series about challenges facing social media marketing. Neal is a social media speaker and consultant ranked by Forbes and others as a top influencer. I had the privilege of writing for his Maximize Social Business blog for three years, and have also spoken at several of his Social Tool Summit conferences.
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Ronn Torossian
DECEMBER 20, 2018
There are a lot of ways to get around these days: personal cars, public transit, ride-sharing, traditional cabs, bikes, skateboards and, increasingly, electric scooters. These convenient and relatively inexpensive transportation options are popping up all over cities and college campuses, offering people a faster way to get from A to B, while saving their shoe […].
Onclusive
DECEMBER 17, 2018
San Francisco, December 18, 2018 – AirPR ( www.airpr.com ), the data science company for communication and public relations, today announced the closing of its Series C financing of 8 million dollars. Pereg Ventures, along with all three of the company’s largest existing institutional investors, Wildcat Ventures, Storm Ventures, and Correlation Ventures, participated in the round.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2018
For public relations and reputation experts, it’s easy to point out the brands and personalities who mishandled bad news or missed opportunities after public mistakes. Our list of the PR losers of the past 12 months is out, but what about the good news stories of the year? Here are my nominations for the best, most skillful, or just plain luckiest PR moves of 2018.
Prowly
DECEMBER 29, 2018
Trends 2019—is there anything to worry about? I’m pretty sure you’ve all read a bunch of texts on this topic already. Better focus on growing your skills—the ones XY are sharing with us will help you get ready to face the pace of change in PR and strut your stuff not only professionally, but also in the private area. The post PR and Marketing: The Skills Experts Wish to Succeed in 2019 appeared first on Prowly Magazine.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
The Proactive Report
DECEMBER 6, 2018
Image credit. In this week’s post about the three content rends for 2019, I highlighted the need for more visuals and video, but I didn’t mention animation. The Broadcast2World report says more B2B companies are pledging marketing budgets to animation videos with an entertainment and educational mix, as opposed to the previously dominant educational-only approach. “Earlier, B2B marketers used to shy away from deploying entertaining video content on social media, keeping their b
Flack's Revenge
DECEMBER 4, 2018
If social media were a brand, it’s one that I think most would agree has been tarnished. The reputation hits come from many directions. Sure, Facebook’s troubles have been front and center. It’s nothing short of mind boggling, the mischief and misdeeds that run rampant there. And it’s not just about Facebook or even social media.
Ronn Torossian
DECEMBER 17, 2018
One of the biggest global headlines of the past few weeks has been the arrest of Huawei CFO Meng Wanzhou, which shocked millions and touched off a firestorm of protests in Huawei’s home country, China. There are many social, economic, and political factors in the mix right now, and many different operators are jostling for […]. The post Many Camps Using Meng Wanzhou Arrest to Promote Their Message?
Melissa Agnes
DECEMBER 11, 2018
How you make your customers feel … is the powerful differentiator from your competitors, lends to the emotional connection you build with your stakeholders, and can ultimately make or break your brand’s invincibility. Author and Customer Retention Expert, Joey Coleman, joins the Invincible Brand Podcast to discuss strategic ways to foster a culture whereby increased customer retention leads to brand advocacy, business resiliency, and ultimately, brand invincibility.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
ImPRessions - Crenshaw Communications
DECEMBER 18, 2018
In tech PR , the only constant is change. Every year, we see new trends in technology emerge that can inform our programs, content, or even real-time newsjacking. To make way for the new trends, others that have had their time in the spotlight may fall out of favor. As tech PR pros, we often have an inside track on what those are. Why? Because our job is to stay up-to-date on what media cover and care about.
Prowly
DECEMBER 31, 2018
Like every year, we prepare a compilation of the most-read articles across Prowly Magazine. Make sure you didn’t miss any important industry-related topic and use your holiday break for a quick catch-up! The post Best of Last Year: Prowly Magazine’s Top 12 Most Read Articles of 2018 appeared first on Prowly Magazine.
Agility PR Solutions
DECEMBER 10, 2018
Which voice trends will dominate in 2019—and what might their impact be on marketing and ad campaigns? A new report from voice over products and services marketplace Voices.com, 2019 Future Trends in Marketing, Advertising and Voice Over, showcases the top trends the firm is predicting for the next 12 months. “With daily screen time reaching […].
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. He’s a tech PR guy and long-time PR blogger, so he can’t be all bad Seriously, Frank has written some great stuff, and is very savvy about matters related to PR, digital and content.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ronn Torossian
DECEMBER 14, 2018
It’s the holiday season, which also means it’s the season for retail and e-commerce. It’s the time of year when you can really reel in some profits for your business. According to Adobe Analytics, the total online U.S. retail sales for the last two months of 2017 amounted to more than $108 billion. If you’re […]. The post Marketing mistakes to avoid during the holidays appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
Melissa Agnes
DECEMBER 4, 2018
How to systemize the process of giving attention to the right things. In a world where distractions are thrown at us at every corner, Attention Expert, Neen James, joins the Invincible Brand Podcast to share techniques for being mindful and intentional about where you dedicate your attention in a way that helps you prioritize the things that matter most to your business, your team, your stakeholders, and your career.
ImPRessions - Crenshaw Communications
DECEMBER 6, 2018
Influencer programs can be very effective, particularly as part of a strategic PR program. But from YouTube kids to #dogsofinstagram, influencer marketing has grown fast, especially in consumer product sectors like toys, fashion and beauty. Inevitably, problems have emerged. The relationships are not without risk, and some marketers simply go too far with influencer programs, essentially outsourcing their relationships with their own customers to third parties.
Prowly
DECEMBER 11, 2018
If you are looking for the ultimate formula for how to write a press release announcing a new hire, I must disappoint you—there isn’t one. But at least let me show you what to watch out for. The post New Hire Press Release Examples & Writing Tips: How to Catch People’s Attention appeared first on Prowly Magazine.
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Agility PR Solutions
DECEMBER 13, 2018
Even before they were being branded enemies of the people and being mailed pipe bombs, these were tough times for members of the media. Long-term business-model challenges have continued to shrink newsrooms and resources, while the divisive political environment has eroded the public’s trust in media to an all-time low. Neither of these are good […].
Flack's Revenge
DECEMBER 5, 2018
Drew Neisser, Founder & CEO of Renegade. I have been blogging about challenges confronting digital PR and social media marketing. You can read those posts to learn more. In a nutshell, issues have surfaced over the past couple of years (related to fake news, online manipulation, growing privacy concerns as examples) that I believe drive the need to take stock and possibly reevaluate digital strategies.
Ronn Torossian
DECEMBER 11, 2018
Twitter is a tremendous social media communication tool. Unfortunately, it’s also been where far too many careers and brands have gone to die, imploding in a barrage of negative PR related to, sometimes, a single tweet. There are a lot of reasons why Twitter has been a career killer, but our focus in this article […]. The post Avoid Brand-Killing Tweets appeared first on 5WPR CEO Ronn Torossian Founder's Blog.
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