Onclusive

JUNE 16, 2023

In recent years, there has been a growing trend of people who are actively trying to reduce their exposure to social media influencers, known as ‘ de-influencers ’. While influencer PR & marketing has been a popular tactic for brands to reach their target audience, de-influencers are actively avoiding or even blocking social media influencers. W hat does this mean for organizations who want to use influencer PR to enhance their brand awareness ?

How To 195

How To Consumer Social Media Community 195

Onclusive

JUNE 1, 2023

Social media listening is fast becoming an essential part of the PR and Comms toolkit. Yes, that’s right, it’s not just for marketing teams! Forward-thinking brands are already embracing the strategic advantages that social listening tools can offer when it comes to managing brand reputation, crisis detection, and optimising comms strategy. Before we dig into our list of ‘11 ways social listening will transform your communications strategy and performance’ first we need to answer the question:

Strategy 370

Strategy Communications Reputation Measurement 370

The Resolution Blog

JUNE 22, 2023

Margo Neely she is the Chief Creative Officer of Neely & Daughters a New York based start-up business consultancy. She is also the creator of the Neely Air TR-808 “Disturb the Peace” drum machine shoe concept: a digital tap shoe (of sorts) that allows the user to create digital beats and rhythms with movement. This […] The post How a musical shoe led to a PR investment firm appeared first on PR Resolution — by CoverageBook.

Creativity 296

Creativity 296

Business Wire

JUNE 13, 2023

Earnings releases are pivotal stories told by investor relations (IR) teams, providing an unparalleled opportunity for companies to share their financial narratives. These releases not only convey quarterly results but also offer vital details regarding activities and progress.

Financial 361

Financial Blogging Company 361

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Ronn Torossian

JUNE 30, 2023

The food and beverage manufacturing industry is undergoing transformational changes due to new technology trends. These trends are revolutionizing product development and production. The industry is incorporating processing methods, equipment advances, and packaging techniques to facilitate this transformation. Products Plant-based, animal-free alternatives are gaining popularity due to concerns about health trends, ethical considerations, and climate […] The post The Most Recent Innovatio

Ethics 355

Ethics Trends Technology Industry 355

PR for Anyone

JUNE 20, 2023

Being a CEO is no walk in the park. It’s even tougher when you’re a woman in a male-dominated space. Not one to back down from a challenge, Kristina Bouweiri knows exactly what it’s like to be the only female to get a seat at the table. Kristina is the president and CEO of Reston Limousine and Travel Service, Washington’s largest luxury transportation provider.

Transportation 246

Transportation Industry Nonprofit LinkedIn 246

Agility PR Solutions

JUNE 12, 2023

Demographics Unmasked: How Male Consumers Shape Bud Light’s Narrative In the realm of marketing and advertising, data-driven insights are paramount to success. When it comes to maximizing sales, brands, advertisers, and media, brands need to tap into the power of consumer conversations. In this article, we delve into Bud Light’s TotalSocial data, exploring how offline […] The post Bud Light’s Battle with Offline Sentiment and Its Ripple Effect appeared first on Agility PR

Advertising 176

Advertising Advertising Data Consumer 176

The Resolution Blog

JUNE 1, 2023

Due to its success ‘Secret Cinema’ isn’t so secret anymore. The London-based entertainment company that specialises in immersive film events now has fans throughout Europe and has recently launched in the US. The magic of the immersive performances has led to a cult following. But how much of the following is driven by PR and […] The post Inside ‘Secret Cinema’ appeared first on PR Resolution — by CoverageBook.

Film 293

Film Company 293

Business Wire

JUNE 28, 2023

Social media channels have become a primary source for information, engagement, and brand research. With billions of users worldwide, and “reading news stories” a top reason adults use social media, creating a social media strategy as part of your public relations efforts is crucial.

Social Media 301

Social Media Blogging Media Strategy 301

Advertisement

Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Ronn Torossian

JUNE 20, 2023

In digital marketing, knowing what works and what doesn’t is crucial. Strategies that proved successful in the past may not be applicable today, so attention to detail is key. To achieve optimal results, digital marketing techniques and tools must be adapted to current trends and modern methods employed. Knowing the Target Audience Digital marketing strategies […] The post The Do’s and Don’ts of Digital Marketing appeared first on.

Marketing 195

Marketing Trends Tools Strategy 195

ImPRessions - Crenshaw Communications

JUNE 28, 2023

Disruptive technologies like artificial intelligence (AI), blockchain, and others are constantly reshaping various industries. But these paradigm-shifting innovations often face skepticism, misunderstanding, and controversy. Why? Their very nature is transformative, and that can be unsettling. Here’s where a thoughtful yet robust public relations (PR) strategy can help address predictable reaction.

Technology 170

Technology Strategy Privacy Healthcare 170

PR for Anyone

JUNE 6, 2023

Is Alexa always listening? Should you “accept all cookies” on a website? Are your photos safe on the internet? Join us as we navigate the realm of cybersecurity with the help of France Bélanger and Donna Wertalik, tech-savvy professors from Virginia Tech University and podcast hosts of Voices of Privacy. They explain what trackers are and what we can do to better manage our privacy settings.

Privacy 241

Privacy YouTube Instagram LinkedIn 241

Agility PR Solutions

JUNE 4, 2023

Twitter Blue was introduced in 2021 and was originally pitched as a subscription option for users to get early access to exclusive features like editing Tweets and receiving dedicated customer support. Once Musk took over in 2022, verification was added to the package. For several months, Twitter leaned into a “Legacy Verification policy” that allowed […] The post Does your brand need a Twitter check mark?

Twitter 172

Twitter Policies Brand Branding 172

Advertisement

As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.

Crisis Management

Remote PR Jobs

JUNE 14, 2023

Is your business in need of a PR boost, but you're unsure on whether or not to hire an agency or a Freelancer? Look no further! A Freelancer may be the answer to your business needs as you will not only save costs, but gain increased flexibility and media opportunities. Let's investigate why using a PR Freelancer may be the perfect choice for the scope and effectiveness of your business efforts.

Knowledge Base 130

Knowledge Base Policies Resources Employee 130

Business Wire

JUNE 20, 2023

You’ve probably heard of greenwashing, but have you heard of greenhushing? It’s the latest term gaining traction in the ESG world, plastered across more and more news headlines and conference agendas each day. But what is greenhushing, and why should you care? What makes this term different from any of the other (seemingly endless) new acronyms and vocabulary words that pop up every day in this space?

Blogging 279

Blogging Conference Education Publicity 279

Ronn Torossian

JUNE 15, 2023

Public relations (PR) is an exciting and dynamic field that requires a combination of skills and knowledge to excel. PR professionals are responsible for managing the reputation of their clients, whether they are individuals, organizations, or brands. There are a few things that PR professionals that are new to the industry should know about to […] The post How to Grow Your PR Career appeared first on.

How To 195

How To Reputation Industry Brand 195

ImPRessions - Crenshaw Communications

JUNE 30, 2023

Today, Crenshaw Communications was recognized as a winner of Bulldog Reporter’s Bulldog PR Awards. The agency, known for it’s ad tech PR work, received bronze in the Best Boutique Agency category. Known as the only PR awards program judged exclusively by journalists, the Bulldog PR Awards seek to applaud the best and brightest in corporate communications and public relations.

Agency 156

Agency Communications B2B Reputation 156

Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.

Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and

Crisis

PR for Anyone

JUNE 27, 2023

Vacations are a dream for many, but accessibility poses a significant hurdle for people with disabilities like Lorraine Woodward and her two sons, who are all diagnosed with muscular dystrophy. Driven by their own experiences, the Woodwards took matters into their own hands and built their very own wheelchair accessible vacation home by the beach. When the family wasn’t enjoying their seaside haven, they generously opened its doors as a rental to others in need.

LinkedIn 130

LinkedIn YouTube Travel Instagram 130

Agility PR Solutions

JUNE 21, 2023

In public relations and marketing, client case studies are a powerful tool. They’re a critical way for PR agencies and brands to demonstrate their value in a specific way that readers can grasp. Case studies are crucial in PR agencies’ efforts to showcase their expertise, build trust, educate clients and industry professionals, differentiate from competitors, […] The post What you need to know to write a client case study that counts appeared first on Agility PR Solutions.

Case Study 160

Case Study Study Writing Education 160

NewsWhip

JUNE 1, 2023

In 2023 we’ve experienced a rapid rise in artificial intelligence discourse, as the public begin to see firsthand the impact these advances have on their daily lives, while grappling with concerns over ethics, job elimination, and how it will evolve. In the last five months alone there have been more articles written about artificial intelligence and more engagements to those articles than in all of 2022.

Technology 147

Technology Film Viral Ethics 147

Sword and the Script

JUNE 6, 2023

Summary of PR tech news from the last 30 days: PRophet offers a white-label option for PR agencies; Meltwater joins the generative AI race; mentions and new PR statistics Despite reports everyone in PR is using generative AI – it’s simply not true. Not yet. Just 28% of 1,034 PR professionals surveyed by Muck Rack in March and April 2023 say they are using generative AI (gAI).

Survey 144

Survey Software B2B Pitching 144

Advertisement

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.

Communications

PRSay

JUNE 16, 2023

Technology’s continuous advance is affecting every profession, including public relations. In recent years, especially in 2023, all the talk has been about generative artificial intelligence (AI). In public relations, generative AI has the potential to automate routine tasks such as writing press releases, social media posts and email pitches, thus allowing practitioners to focus on strategic, big-picture work.

Technology 141

Technology Crisis Management Social Media Training 141

ImPRessions - Crenshaw Communications

JUNE 20, 2023

As summer blooms along the French Riviera, the world’s leading creative talents are gathering once again for the Cannes Lions International Festival of Creativity. Amid the celebrations, one phrase echoes along the beaches and luxury yachts — “Adtech is taking over Cannes Lions.” Okay, so maybe people aren’t shouting about tools and software for advertisers.

Creativity 156

Creativity Meeting Advertising Advertising 156

PR for Anyone

JUNE 27, 2023

Vacations are a dream for many, but accessibility poses a significant hurdle for people with disabilities like Lorraine Woodward and her two sons, who are all diagnosed with muscular dystrophy. Driven by their own experiences, the Woodwards took matters into their own hands and built their very own wheelchair accessible vacation home by the beach. When the family wasn’t enjoying their seaside haven, they generously opened its doors as a rental to others in need.

LinkedIn 130

LinkedIn YouTube Travel Instagram 130

Agility PR Solutions

JUNE 25, 2023

In the dynamic world of business, the importance of having a robust online presence can never be overstated. Not only does it foster direct communication with the customer base, but it also considerably influences public relations strategies. This article explores the inherent impact of a robust online presence on public relations success and outlines some […] The post How a strong online presence impacts PR success—and 5 best practices for creating one appeared first on Agility PR Soluti

Strategy 160

Strategy Publicity Communications Marketing 160

Advertisement

Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.

Leadership

Prowly

JUNE 26, 2023

A media mention is the use of a brand name or keyword that you’re tracking. A mention can occur in various mediums, like print newspapers, online news websites, magazines, and blog posts. Just like the other key PR measurements we’ve covered, media mentions need to be consistently and accurately monitored to ensure the quality and […] The post Media Mentions Guide: How to Track Media Mentions Effectively appeared first on Prowly Magazine.

How To 104

How To Media Newspapers Print 104

Sword and the Script

JUNE 20, 2023

A survey by Muck Rack found 78% of journalists say Twitter is the most valuable network; 7 in 10 journalists still use Twitter to find sources Too many organizations treat PR and social media as separate things. Yet year after year and study after study show reporters and journalists are active and engaged on Twitter. So, if you want to earn their attention, or if you are investing money in PR – specifically for media relations – then your company should be active on Twitter too.

Twitter 127

Twitter Survey Journalism Social Media 127

PRSay

JUNE 28, 2023

Cision is a proud sponsor of PRSA. For more than 100 years, PR professionals have relied on press releases as a key element of their communications toolkit. But in today’s increasingly competitive media environment, are press releases still an effective tool for amplifying a brand’s message and generating earned media? Absolutely. When it’s done well, combining innovative strategies with the foundational principles of the PR business: building trustworthy, mutually beneficial relationships with

Brand 136

Brand Branding Infographics How To 136