Ronn Torossian
DECEMBER 2, 2019
Until 1983, when a software developer Alan Cooper pioneered the concept of customer persona, the word “persona” had been used in entertainment magazines to compare a celebrity whose public persona was bright and bubbly to one of being quiet and reclusive in private. Its antonym was “persona non grata” which referred to someone not being […]. The post Persona: Guide and History of Persona Marketing appeared first on.
ImPRessions - Crenshaw Communications
DECEMBER 26, 2019
Who had the worst PR of 2019? Yes, it’s that time of year when we evaluate the mistakes, stumbles and train wrecks of public reputation over the past 12 months. There’s lots to choose from, including fresh blunders by the usual suspects like Uber and Facebook. But for this post we’re focusing on truly terrible reputation reversals compounded by poor handling.
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Cision
DECEMBER 19, 2019
In our latest recap of AP Style rules, we review apostrophes and the proper usage of versus, vs., and v.
Onclusive
DECEMBER 19, 2019
This blog was originally published on AdAge.com on November 20, 2019. I recently spoke to the CMO at a large industrial printer company, and she mentioned that they’re actively trying to speak to customers with voices beyond their own. As a lifelong marketer currently leading a communications technology company, that phrase and concept really stuck with me.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
Agility PR Solutions
DECEMBER 22, 2019
When implemented by an experienced PR team, a properly designed strategy to brand and market can do wonders for any company. However, funds can be a serious issue for smaller businesses to consider adopting a full-time, comprehensive PR strategy. That being said, it doesn’t mean they can’t adopt a few intelligent strategies of their own […]. The post 3 tips for successful small business PR on a budget appeared first on Agility PR Solutions.
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
Cision
DECEMBER 10, 2019
We all have a crisis strategy in place, but how do we know when the right time is to activate it? This piece lays out the perfect tools to help prepare you to recognize when it's time.
NewsWhip
DECEMBER 19, 2019
As we close out 2019, we wanted to take a look at what trends are going to be a focus for content strategists in 2020. Through our work with agencies, brands, and news organizations, we’ve identified five key things that will help lay the groundwork for a great year. 1. Content as a priority, not a one-off campaign. While there have always been great campaigns by large brands focused on producing content that will draw attention or bring in new audiences, unless there’s a clear direction for how
Barokas
DECEMBER 19, 2019
It’s well known that the media landscape has been shrinking for years. According to the latest figures, it appears that the decline is picking up momentum. Pew Research reported a 25 percent drop in newsroom employment from 2008 to 2018. Earlier this year, Onclusive released a study based on analysis of more than 2 billion pieces of editorial content between 2018 and 2018, which revealed that the percentage of authors contributing to mass media is down 11 percent.
Ishmael's Corner
DECEMBER 11, 2019
The Art Of Storytelling In Business Communications And Public Relations. Techniques For Effective Business Communications. It might seem like I’m picking on The New York Times, pointing out on Monday that the history of Silicon Valley didn’t start with the launch of Google. Before going further, the vast majority of my posts on The New York Times are positive and even effusive.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Agility PR Solutions
DECEMBER 17, 2019
As PR professionals, we craft copy for clients daily. Bylines, white papers, media materials—these messages must be crisp, clear, and concise. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the writing process […].
Business Wire
DECEMBER 12, 2019
When it comes to increasing news release reach and actions, one of the easiest ways for companies to increase results is through leveraging the reach of their owned social channels.
Onclusive
DECEMBER 6, 2019
The world of marketing and PR evolves rapidly. It’s critical to keep up with the latest trends, technologies, and methodologies so that your company doesn’t miss opportunities and get left behind. . Conferences and other gatherings of like-minded marketing professionals provide key learning opportunities, introductions to others who can help you hone your craft, and team-building experiences unlike any other.
Cision
DECEMBER 17, 2019
Most of the time when pitches are being sent, they aren’t sticking to the heart of the press release. Don’t lose sight of why you’re pitching in the first place.
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As the Internet continues to grow and change, the role of Online Crisis Management firms is evolving. This article explores how these firms are adapting to the new topography of Online Crisis Management. Through interviews with industry experts and case studies, we uncover the key strategies and tactics that are driving success in this dynamic field.
ImPRessions - Crenshaw Communications
DECEMBER 10, 2019
DTC luggage company Away replaced cofounder Steph Korey as CEO just days after a Verge article caused a PR trainwreck by exposing a punitive work culture there. Korey will be kicked upstairs to take an Executive Chairman post and former Lululemon executive Stuart Haselden will step into her old position. To be clear, Haselden’s hire must have been planned before the “toxic PR” generated by the Verge story.
Prowly
DECEMBER 30, 2019
I’m curious about what kinds of challenges other people who are dealing with communication wish to take up in this area. In this article, I asked about the skills that are likely to drive them forward and help them put their job, the industry, and life in perspective and look at these concepts with a mature eye without fearing they won’t be ready for 2020.
Ronn Torossian
DECEMBER 24, 2019
There’s a line in that old traditional New Year’s song that says “should old acquaintance be forgot,” which is appropriate with the holidays behind us. Boston-based ecommerce company Databox recently surveyed 100 marketers and asked them for their input on the new year. Even though many marketers have planned for 2020, there may be some […]. The post WHAT YOU SHOULD CONSIDER FOR YOUR BUSINESS IN 2020 appeared first on.
Business Wire
DECEMBER 2, 2019
The news distribution cycle isn’t what it once was. While the relational foundation remains the same for communications professionals, the arrival of social media as the primary platform for cultural engagement has drastically impacted how we engage our audiences. With an always-on global audience, stories can break and firestorms can accelerate in an instant.
Speaker: Shawna Bruce, Director of M.D. Bruce & Associates Ltd.
Are you ready to face the unexpected? When the stakes are high and the pressure is on, there's no time to waste - you must be prepared to communicate clearly and confidently. In today's unpredictable world, mastering the art of crisis communication is a must-have skill for any public relations professional. Whether you're facing a weather disaster, a cyber attack, or a PR nightmare, knowing how to craft a clear and compelling message can mean the difference between chaos and calm, confusion and
Onclusive
DECEMBER 12, 2019
One of the biggest questions in news distribution and investor relations is, “what is the real effect of my news release?” Companies have longed for a way to connect their newswire efforts with related editorial coverage, influencer engagement, and social media amplification. Onclusive, in partnership with Business Wire, the global leader in news distribution services, conducted the first comprehensive analysis to answer these key questions.
Cision
DECEMBER 2, 2019
Breaking bad news basically a PR rite-of-passage— everyone goes through it. It’s how you handle it that’ll set your company apart.
ImPRessions - Crenshaw Communications
DECEMBER 29, 2019
Photo by Lukas from Pexels. For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen.
Prowly
DECEMBER 5, 2019
Writing simple website posts is easy, but crafting high-quality content is totally different. Content creation has become one of the most powerful promotion tools worldwide, but it can’t make a big impact on the target audience if you don’t plan and execute it properly. The post Learn 10 Content Writing Strategies of Successful Writers (in 2020) appeared first on Prowly Magazine.
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Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives. We know that nearly half of these professional say they need help with turning their PR data into actionable insights; and at least 20% don’t think they can measure their campaigns at all—but what if we told you all these obstacles can be easily combatted if you implement a few key habits.
Ronn Torossian
DECEMBER 16, 2019
A young mother exercises on a stationary bicycle in the comfort of her home and the internet erupts. Why? Perhaps this is a question that the fitness equipment company, Peloton, is wrestling with at this exact moment. Peloton’s stock dropped nine percent the day after online criticism really hit its stride, equal to a billion-dollar […]. The post The Real Problem with Peloton’s Ad appeared first on.
Business Wire
DECEMBER 17, 2019
At our most recent Business Wire Meet the Media event, we brought together Fast Company and Inc. , CNET, Digital Trends, Tom’s Guide and Laptop Mag, and Refinery29 to share their recommendations on best ways to get their attention, schedule meetings, provide assets and conduct follow-ups during an event as big as CES. If you are in charge of trade show publicity, these tips are a great way to maximize your presence at any show.
Garrett Public Relations
DECEMBER 17, 2019
The freelance businessperson faces many challenges. As a long-time self-employed consultant – or freelancer, as it’s sometimes called – I know what it’s like to struggle with the questions that come up when one is trying to run one’s own business. So, I started #FreelanceChat in Sept. 2018 to help bring together freelancers interested in […].
Cision
DECEMBER 21, 2019
Need a little reading to carry you through the end of the year? Check out our top blog posts of 2019 to review the best of this year and get prepped for what comes next.
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Delivering Successful Thought Leadership Programs. In an increasingly crowded marketplace, a successful thought leadership program is a powerful tool to increase the profile of your brand. By developing compelling content that is authentic to your brand and offers something unique, you can become a trusted source and the ‘go-to’ expert in your field.
ImPRessions - Crenshaw Communications
DECEMBER 31, 2019
For most experts in public relations , it’s easy to identify episodes where companies or individuals made mistakes, often making a bad situation worse. But what about the successes? Those are harder to assess. They may be about the brand that punches above its weight, one that makes a comeback against the odds, or even the crisis that didn’t happen.
Prowly
DECEMBER 10, 2019
As a business owner, you’re responsible for keeping the business afloat, so you can’t let things slip while you’re on the road. Luckily, you can enjoy travel and stay on top of your work with my tried and true productivity tips. The post 7 Tried-and-True Productivity Tips From a Traveling Entrepreneur appeared first on Prowly Magazine.
Ronn Torossian
DECEMBER 12, 2019
One size fits all is a term that came out more than 50 years ago to let folks know that certain garments could be worn by people of just about any size. However, in the area of marketing, that phrase should have no value at all. Marketers who still practice this approach are excluding many […]. The post One Size Fits All appeared first on.
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