Business Wire

AUGUST 21, 2023

In a webinar with PRSA Technology , Elaine Stiles, Group Vice President at Business Wire, discussed making the most of funding news and capturing media attention.

Communications 195

Communications Groups Technology Media 195

Institute for Public Relations

AUGUST 21, 2023

Morning Consult tracked media consumption trends of U.S. consumers, including how they get their news. An online survey of 2,200 U.S. adults was conducted June 2022 – July 2023. Key findings include: 1.

Trends 98

Trends Survey Consumer Media 98

Agility PR Solutions

AUGUST 21, 2023

In the contemporary digital realm, achieving prosperity in the online domain holds the utmost significance for businesses and brands aiming to maintain their relevance and competitiveness. Forging a powerful internet footprint is crucial since it unlocks doors to expansion, heightened prominence, and active interaction with a vast international audience.

Brand 78

Brand Branding Internal International 78

5W PR

AUGUST 21, 2023

The jewelry industry is competitive, with many brands trying to attract consumers. To succeed, it’s important to stand out and capture customer interest. One way to do this is through impactful jewelry marketing. By focusing on details and using creative tactics, jewelry brands can create a unique brand identity. Defining the brand identity Defining the brand identity is crucial before implementing marketing tactics.

Industry 78

Industry How To Fashion Creativity 78

Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Agility PR Solutions

AUGUST 21, 2023

One of the biggest faux pas in social media marketing is neglecting to engage with customers there, especially if they directly ask you a question. And even though the airline industry has seen monumental growth over the last year as pre-pandemic travel patterns reemerged, the brands in the sector appear to be struggling to meet […] The post New travel industry analysis reveals airline brands’ biggest social media stumbles appeared first on Agility PR Solutions.

Airlines 78

Airlines Travel Analysis Social Media 78

Agility PR Solutions

AUGUST 21, 2023

Customer support is essential for any company that wants to position itself amongst the best of the best. This component is utterly important in ensuring that customers have their needs fully covered. Some businesses tend to underestimate the importance of customer support and end up clueless about why their churn rates run high and their […] The post The role of effective communication in exceptional customer support appeared first on Agility PR Solutions.

Communications 78

Communications Company Brand Branding 78

Buchanan PR

AUGUST 21, 2023

In the rapidly evolving world of web graphics and social media, Artificial Intelligence (AI) image generators have emerged as a promising alternative to traditional stock photography. With a plethora of tools available, we embarked on a journey to compare the capabilities of six distinct AI text-to-image generators. Our findings shed light on the differentiators and considerations to keep in mind when harnessing these innovative tools for creative endeavors.

Tools 84

Tools Web Creativity Study 84

Agility PR Solutions

AUGUST 21, 2023

When metaverse technology came within reach of brands and retailers early last year, consumers couldn’t wait to experience it in their shopping journeys, urging retailers to get on board with the tech ASAP. Just a few months later, the metaverse spark went out—or appeared to. Actually, the metaverse is still a big part of retail […] The post How AI will reshape retail over the next 12 months: Most brands will be using machine learning and computer vision tech within the next year appeared

Retail 78

Retail Brand Branding Technology 78

Ethical Voices

AUGUST 21, 2023

Joining me this week’s episode is Ant Cousins , the Executive Director of AI Strategy at Cision. I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 80

Agency Publicity Ethics Analysis 80

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Communications

HMA Public Relations

AUGUST 21, 2023

ABC15 Sports Director Craig Fouhy is the latest feature in our #MediaMonday series! Read more about the three-time Emmy Award winner who has been at the station for nearly 25 years in this post.

Sports 77

Sports Media Relations Media 77

Bianchi Biz Blog

AUGUST 21, 2023

I am Editor-in-Chief of Fluid Power World and Senior Editor on Design World. As EIC on FPW, I guide the content and direction of websites, webinars/events, and magazine. I assign articles to our in-house and freelance staff, work with our graphic artist for our print layout and designs, and work with our sales and management team to ensure our content meets our editorial mission and help with sales.

Meeting 72

Meeting Automotive Engineering Journalism 72

Institute for Public Relations

AUGUST 21, 2023

The American Psychological Association examined the extent to which employees valued well-being and mental health in their jobs. An online survey of 2,515 participants was conducted in the U.S. from April 17-27, 2023. Key findings include:1.

Employee 52

Employee Survey Communications 52

Mediagraphix PR

AUGUST 21, 2023

Nowadays business and marketing are ever evolving. Compared to some years back, currently, the marketing and business field is more cutthroat and rapidly developing. In such a fast-paced environment it is necessary to adapt to survive. Social media, instant communication, and reviews are more prominent now and a single mistake can cost a company. Due… The post 06 Reasons Why Businesses Are Investing in Public Relations appeared first on MediagraphixPR.

Publicity 52

Publicity Social Media Marketing Company 52

5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

Consumer

Institute for Public Relations

AUGUST 21, 2023

This summary is provided by the IPR Organizational Communication Research Center based on the original study. Dr. April Cen Yue and Dr. Patrick Thelen studied how servant leadership (a style of leadership that prioritizes serving those within the organization over oneself and shows outward concern for others) influences employee perceptions of organizational reputation.

Leadership 52

Leadership Employee Reputation Study 52

Burrelles Fresh Ideas

AUGUST 21, 2023

The post UGC vs. Influencers: Making the Case for User-Generated Content first appeared on Burrelles.

Content Marketing 54

Content Marketing Advertising Advertising Social Media 54

The Hoffman Agency

AUGUST 21, 2023

Going into college, I was unsure of where a major in public relations would take me. As I navigated through classes and extracurriculars, I discovered I had a passion for communicating strategically. During my first internship with the Women’s Collegiate Softball League as their media relations representative, I was able to garner several pieces of coverage for the league.

Internal 36

Internal International LinkedIn System 36