Agility PR Solutions

JANUARY 2, 2024

Maintaining ethical conduct is crucial for success in public relations. According to the Public Relations Society of America, ethical behavior builds trust, credibility, and promotes positive relationships with stakeholders. It ensures transparency, honesty, fairness, and responsibility in all communications and actions. In this article we will cover the importance of ethical behavior in public relations […] The post The importance of ethics in PR: Why ethical conduct is critical to succ

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PR for Anyone

JANUARY 2, 2024

Stacy Kehren Idema is an entrepreneur, business advisor, mentor, and the founder of The Global Collective – an initiative that strives to harmonize the individual strengths of masculine and feminine business leaders in an effort to harvest the greatest potential success for companies and individuals. In her appearance on the podcast, Stacy discusses the challenges that women face in the corporate world – namely, the prevalent perception that women are vying for a controlled and limit

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Prowly

JANUARY 2, 2024

Even if there’s still plenty of time until the hot music festivals start, concert press releases are already being published, allowing fans ample time to prepare. Find out what these announcements really bring to the stage. Learn how to craft attention-grabbing releases from the right words to perfect timing. And check out our tips on […] The post How to Write a Concert Press Release (Examples and Template) appeared first on Prowly Magazine.

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Agility PR Solutions

JANUARY 2, 2024

Recently, the USPS announced a new mail volume growth incentive for first-class mail and marketing mail. The objective of the incentive is to encourage marketers that use the direct mail channel to increase qualifying first-class mail and marketing mail volumes to lower their overall postage costs on the incremental growth in 2024. This incentive, along […] The post How to leverage USPS’s incentives for effective direct mail marketing in 2024 appeared first on Agility PR Solutions.

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Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.

Sword and the Script

JANUARY 2, 2024

The content readers viewed the most were largely about the topics of generative AI in PR and marketing – with a touch of Twitter and a sprinkle of marketing budgets In 2008 I came home from a long deployment to find the PR and marketing world had changed. Blogs were raging. Social media was blossoming. And the media landscape was evolving. That next spring I started this blog, largely as a means of professional development.

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Institute for Public Relations

JANUARY 2, 2024

This blog is provided by the IPR Organizational Communication Research Center Formal organizations are considered the central institutions of modern society. We exist with and through them as they organize and structure our life from the beginning through to the end. New technology has created different challenges for all types of organizations.

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PRSay

JANUARY 2, 2024

Several workplace trends might require organizational leaders to revamp their strategies, a recent Gallup report says. Here are some of the insights: 1. Worker stress remains high. Employee stress has remained at record-high levels since the pandemic, with implications for worker productivity, well-being and longevity. 2. Employee engagement slowly recovers.

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Culpwrit

JANUARY 2, 2024

By Ann Wool Lately I have become increasingly proud of being a GenXer. It’s my tribe! As youth we were called the slacker generation. To be sure, I don’t feel in the least bit slackerish. And, the GenXers I know aren’t slackers either. There are approximately 65 million of us, hovering in the… Continue reading GenExer Message to Millennials and GenZ: Don’t Overlook Us The post GenExer Message to Millennials and GenZ: Don’t Overlook Us appeared first on Culpwrit.

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Burrelles Fresh Ideas

JANUARY 2, 2024

The Evolution of SEO: From Keywords to Intent The landscape of search engine optimization (SEO) is continually morphing, reshaping how we interact with the digital world. Just a decade ago, SEO was a game of keyword stuffing and backlink farming, but today, the focus has shifted toward user intent and experience. This evolution underscores a fundamental shift in how search engines like Google interpret and prioritize content.

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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.

Communications

Axia PR

JANUARY 2, 2024

In this episode, Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Tune in to learn more!

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Maxim Behar

JANUARY 2, 2024

Politics these days seems a simple matter. Everyone understands it. First come the photo shoots and glossy posters, then the promises "by the pound" for everyone and everything. But the drama really starts after the elections, when hollow phrases and general talk pour from the TV screens. This is the picture in politics now, not only in Bulgaria of course, and it is more than clear that the whole system will one day be changed.

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Institute for Public Relations

JANUARY 2, 2024

This summary is provided by the IPR ESG & Purpose Research Library APCO Worldwide analyzed differences in opinion on how to address climate change as an “emergency” across the globe. An online survey of 24,300 adults was conducted from Aug. 15–23, 2023 across 39 countries with an average of 600 respondents per market. Key findings include: … Continue reading Is Climate Change a Top Concern Worldwide?

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Doctor Spin

JANUARY 2, 2024

I always ask the Magical PR Strategy Question. This blog post targets the importance of the central question in guiding successful PR strategies, highlighting the need for clear differentiation and a focused approach to gain that necessary edge. Here we go: The Magical PR Strategy Question Spin for the win. (Photo: Jerry Silfwer) Spin Academy | Online PR Courses The Magical PR Strategy Question Your PR strategy should answer one simple question: Does this strategy provide a guiding principle for

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5WPR’s fifth annual Consumer Culture report takes a look at consumer spending culture, the biggest influences behind buying behaviors, and emerging trends.

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Institute for Public Relations

JANUARY 2, 2024

Global Women in PR (GWPR) and Opinium studied female employment and leadership in public relations and communication around the world. A survey of 657 female PR professionals around the world was conducted from August – September 2023. Key findings include: 1.

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Publicity Leadership Survey Employee 52

Institute for Public Relations

JANUARY 2, 2024

This summary is provided by the IPR Center for Diversity, Equity, and Inclusion McKinsey & Company launched its fourth comprehensive global report on diversity, “Diversity Matters Even More” that investigates the relationship of diversity with financial performance, environmental and social impact, employee satisfaction, and business growth.

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