PRSay
MAY 18, 2023
We live in an age of disruption. In March 2020, a worldwide pandemic began. In February 2022, the world was seized with anxiety over Russia’s invasion of Ukraine. One year later, many of us are grappling with the implications of artificial intelligence technology that can search the internet, write text, edit images, create videos and speak in lifelike voices.
Agility PR Solutions
MAY 18, 2023
In today’s digital age, video content has become an essential tool for brand promotion and engagement. A lot of customers find videos helpful when making purchasing decisions and many have also been convinced to buy a product or service after watching a brand’s video. As a result, brands need to create compelling and engaging video […] The post 6 steps for creating engaging video content appeared first on Agility PR Solutions.
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Stern + Associates
MAY 18, 2023
Everyone experiences stress in one way or another – it’s unavoidable. But there are science-backed strategies to offset how stress impacts performance, mental health, organizational resilience and even physical health. In fact, University of California, San Francisco Vice-Chair for Adult Psychology Elissa Epel , Ph.D. shows that there are positive ways we can experience stress that enhance our performance and health.
Agility PR Solutions
MAY 18, 2023
Developing a consistent brand voice across social media channels is becoming increasingly crucial for businesses looking to maintain a strong brand identity and build a loyal following online. Brand voice refers to the tone, personality, and style of communication that an organization uses to represent itself across all marketing channels, including social media.
Two years after its initial release, Peter H. Paulsen’s book, From Brick and Mortar to Prosperity, continues to inspire readers around the globe.
HMA Public Relations
MAY 18, 2023
With Martha Stewart covering this year's Sports Illustrated’s swimsuit issue nearly 20 years after her prison sentence, Abbie Fink is discussing rebranding efforts and how the influencer has found exciting ways to re-engage with the public. Read more!
Public Relations Today brings together the best content for PR professionals from the widest variety of industry thought leaders.
NewsWhip
MAY 18, 2023
Here at NewsWhip, a big focus of what we’re building is to allow our users to always be aware of what’s going on, even when they’re not logged into the platform. Sometimes, that involves receiving alerts as soon as a story is published, or as soon as it’s predicted to reach a certain threshold, which you can do with our real-time and predictive alerts.
Ethical Voices
MAY 18, 2023
Earlier this week, I had the pleasure of attending a Symposium hosted by the Boston University Institute of Global Sustainability about “Taking on Climate Lies – Climate Disinformation Initiative.” The program included a keynote from Jonathan Schrag, the Deputy Climate Chief at the Office of Climate, Innovation and Resilience for the Commonwealth of Massachusetts, as well as the presentation of four academic research studies around the spread of climate misinformation.
Bianchi Biz Blog
MAY 18, 2023
In our last post , we discussed how purchasing executives should consider how a PR agency’s expertise and experience in the client’s industry sector can affect the value they can generate for their company. Generally, the more experience and expertise (and current clients involved) in your sector, the more efficient and effective they can be. That’s because they don’t have to re-invent the wheel … and you don’t have to pay for the time and effort to do that.
Prohibition
MAY 18, 2023
Brands of all sizes integrate influencer activity into their PR strategy as it can bring a variety of benefits. According to Influencer Marketing hub , 82% of brands believe that the quality of customers from influencer campaigns is better than other marketing types. But what exactly are the advantages of leveraging influencer partnerships? Here’s six reasons why brands should consider integrating influencer activity into their PR strategy.
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Whether your organization is at the start of its sustainability and impact journey or years into it, many brands share a common concern: the uncertainty of whether they are sending stakeholders mixed messages. Creating content that speaks to your audience's “love language” can be a tricky dance. But, worry not! 3BL has put together tips to ensure that your content not only finds its rhythm but also resonates with your target audiences.
Maxim Behar
MAY 18, 2023
As the Founder and CEO of M3 Communications Group, Inc., Maxim has seen the communication world evolve from hard-hitting journalism into the current global digital melting pot it has become today. His work and workstyle have changed a lot in the past decade and now it is changing even every day. The communications business changed upside down and have nothing to do with even a couple of years ago.
Prohibition
MAY 18, 2023
As social media platforms develop, it is becoming more and more connected to other parts of digital marketing – with SEO being one of them. A few months ago, we shared a blog on TikTok’s new trending terms update that allowed users to see trending searches online within the app. Now, TikTok has further demonstrated its intent to prioritise search by introducing featured snippets on its platform, which is now in the process of being rolled out.
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