ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. Storytelling brings brands to life. But the storytelling should go beyond the founders and employees. In the B2B sector, Salesforce excels at storytelling and has a team dedicated to it.

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Brand Branding Storytelling B2B 149

PRSay

FEBRUARY 16, 2024

In the focus groups, service members acknowledged photography, videography, writing and storytelling remain essential for capturing and curating quality content and messaging. Some sailors are responsible for documenting sensitive incidents at sea and for collecting intelligence. Essential communications skills endure.

Public Affairs 86

Public Affairs Communications Radio Television 86

MaccaPR

AUGUST 26, 2015

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

PRSay

SEPTEMBER 14, 2023

We will document the most critical stories when we can. If so, did those pictures bring him any solace? I don’t know. But here is what I do know — humanitarian communicators around the world will continue to be there when people need it most. When we can’t, we will silently grieve with those who have lost it all.

Communications 154

Communications Internal International Local 154

PR 20/20

JUNE 9, 2020

And, like our tagline says, PR 20/20 continues to Look Beyond what’s possible through our three marketing pillars: strategy and performance, technology, and storytelling. >> While design is crucial to communicate your message, the storytelling is what we really needed to nail this time around. And Why You Should Now.

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Web Internal International Storytelling 60

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. Years ago, there was a consultant in the DC area that had an unusual title on his business card: “chief storyteller.” There’s a science to it.

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Storytelling Communications Survey Case Study 131

PRSay

JULY 23, 2019

She documented her experience in her memoir , “Somewhere Inside: One Sister’s Captivity in North Korea and the Other’s Fight to Bring Her Home,” co-authored with her sister Lisa. In an interview with PRsay, Ling offered her thoughts on news readership, storytelling platforms and appreciating the little things in life.

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Conference Internal International Travel 97

Solo PR Pro

MAY 21, 2019

Leadercast Live is a one-day leadership event held in Atlanta, Georgia and simulcast to host sites around the world. Culture building is a requirement of leadership. One size leadership does not fit all. There is no room for “My Way or the Highway” leadership. Leadership is a journey from execution to empowerment.

Leadership 55

Leadership Employee Airlines Construction 55

ImPRessions - Crenshaw Communications

JUNE 21, 2018

No one should underestimate the power of data for storytelling. Yet it can yield real insights for inclusion in a thought leadership program for key executives. Whatever the case, B2B and technology-based businesses are in an excellent position to use data-driven storytelling as part of a PR strategy.

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Storytelling Data Data-Driven PR Infographics 189

Contently - Strategy

NOVEMBER 14, 2018

Like other companies that have mastered content marketing, Dollar Shave Club had a clear mission, audience research, a unique voice, and high-quality storytelling. If you want to drive awareness, trust, and loyalty, great storytelling is much more effective than intrusive ads or overt promotion. What’s causing this disconnect?

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Leadership Brand Branding How To 93

ImPRessions - Crenshaw Communications

JULY 10, 2019

That makes sense; persuasion is fueled by artful storytelling, and despite the growth of video, many stories are still told through the written word. Blog posts can be key thought leadership assets and even help reflect the personality of the executive and the brand.

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Case Study Writing Pitching SEO 231

Remote PR Jobs

SEPTEMBER 25, 2023

Building strong relationships with markets requires relentless honesty and compelling storytelling directed at the desired audience. Off-the-shelf pricing Many consultants and public relations firms offer individual items off-the-shelf such as TV, radio and print placements, thought leadership op-eds, press releases and blog posts.

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Radio Print Television Local 100

PR Conversations

AUGUST 18, 2011

Internal communications often say they are corporate storytellers. When I started using “organizational narrative” in my tweets, Eric asked me for some documentation about the concept. How much does current leadership recognize and value the remit of public relations (i.e., Same with documentary film makers.

Construction 40

Construction Internal International SEO 40

Stephen Waddington

MARCH 24, 2019

He’s also an inspiring storyteller and author. Navigating UK beyond Brexit I’m a long-time fan of Julian Stodd’s work including The Social Leadership Handbook and Social Leadership: My First 100 Days. It will almost certainly require a new type of politician to provide leadership to help the UK thrive. Have a great week.

Tools 69

Tools Insurance Insurance Handbook 69

PRSay

FEBRUARY 12, 2021

4 guest for the “PRSA Storytellers Series: Leading With Ethics — A View From the Top,” a live webinar hosted by the PRSA Board of Ethics and Professional Standards. If you see unethical behavior from someone in a higher position, “Document everything in the most discreet manner possible,” he said.

Ethics 170

Ethics Communications Nonprofit Journalism 170

Scott Public Relations

NOVEMBER 10, 2022

Example: “You’ll see my tax reports as soon as this audit is over,” followed by the headlines of multiple lawsuits files to hide the tax reports and the business documents. what we really need not is leadership, not ……” “We must always protect the right of Americans to report misdeed or illegal acts, especially in government.”

How To 52

How To Insurance Insurance Ethics 52

Communications Conversations

MARCH 14, 2017

This year, Heather starts her stint as president of MN PRSA–a big leadership spot. To be compared to Gail is insanely flattering for so many reasons – her leadership abilities, her guts, her killer fashion sense. Something else that I believe will remain of utmost importance for us as communicators is the art of storytelling.

Ethics 68

Ethics Leadership Examples Fashion 68

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. The leadership and vision provided by early public relations professionals was squandered. A brief history of publicity In my view the public relations industry took a wrong turn in the 1950s.

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Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

The Institute of Development Studies has published best practice guidelines for inclusive storytelling. We engage with clients around a manifesto focused on change, sustainable growth, working better and smarter, teaching, leadership, and community. Subjects should have an active part in how their story is told to overcome bias.

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Publicity Government Guidelines Facebook 128

Sword and the Script

DECEMBER 15, 2020

Podcasts are great for the delivery of credible information and analysis, and storytelling. Conversations are shifting from seeking PR value through thought leadership, brand and influencer building to ‘how can your PR effort help me convert leads and feed new business’? Don’t count on things getting easier.

Marketing 168

Marketing Employee Content Marketing Training 168

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. Creative and content, the keys to good storytelling, are frequently overlooked elements of public relations. 11 Leadership becomes social.

Publicity 164

Publicity Ethics Data Community 164