Solo PR Pro

JUNE 14, 2022

Jen Peterson didn’t start her career with the intention of running her own PR business, but after nearly 30 years in the industry, she’s definitely proven she’s in the right spot. Jen is the only consistent employee at her agency, making her a true solo PR pro, but she does bring on additional contractors when necessary.

Meeting 83

Meeting Radio Travel Television 83

PR in High Definition

MARCH 24, 2020

Success is different in every country – six pieces of coverage per quarter in Belgium may not compare in numbers to Italy’s 20, but given Belgium’s smaller media landscape, the fierce commitment to local stories only, and the focus on quality over quantity, the six hits in Belgium may be equally as impressive as Italy’s haul.

Local 48

Local Case Study Agency Resources 48

Ethical Voices

OCTOBER 24, 2022

Walcher Communications , a public relations and marketing firm based out of San Diego with a diverse mix of local, regional, and national clients. That in itself could probably be a whole other episode, but I definitely told them that was incorrect. Should I push my client for them to be interviewed?

Ethics 50

Ethics Interviews Advertising Advertising 50

Solo PR Pro

JANUARY 21, 2020

Yes, you could go to your local big box store, spend anywhere from $99-$300 and call it a day. One study out of the UK found an ergonomic chair can help increase productivity by up to 10 per cent and employees who felt comfortable at work rated their productivity up to 25 per cent higher than staff who felt uncomfortable.

Skype 78

Skype Radio Creativity Groups 78

Ethical Voices

JANUARY 23, 2023

But there are definitely challenges to that. The most difficult challenge I faced is when I served on BEPS and we received a complaint about a local member of my own PRSA chapter. Incorporate ethics into your company values, employee training and culture. Listen to the full interview, with bonus content, here

Ethics 76

Ethics Publicity Education Reputation 76

PRSay

AUGUST 10, 2016

All these years, I’ve presented at conferences, talked to students, and given interviews in hopes of showing the world that we are here, and we are here to stay. I definitely think more can be done locally and nationally, as well as at the agency and corporate level, to create greater inclusiveness in the profession.

Leadership 60

Leadership Groups Employee Industry 60

Communications Conversations

FEBRUARY 6, 2018

I always enjoy reading your interviews with other communications professionals, and I am humbled you asked me to participate. I almost didn’t go to my internship interview because I had to drive 2.5 And we then must be able to help our leaders (and employees) articulate it. Thanks Arik for the opportunity to chat with you.

Energy 68

Energy Corporate Travel Internal 68

Maxim Behar

OCTOBER 15, 2023

We were advising them on how to present themselves to the media, to their employees, and to the public. My dad had sent me to learn the language at the local Community center and I knew only how to greet and say goodbye to people, but I still told him that I knew how to speak. Then a guy from America came to interview me.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

Ethical Voices

AUGUST 29, 2022

How to make sure your employees understand how you value ethics. I was the managing editor of the local business journal here in Nashville before joining a local PR firm. ” Coalitions and front groups are definitely something that come up time and again. Why we need top to turn the mirror on ourselves.

Ethics 91

Ethics Groups Handbook Education 91

PR Conversations

OCTOBER 27, 2023

employees, investors, etc.)? I believe it is because few practitioners conceptualize what they are doing—that is, think logically and theoretically about concepts, definitions, and measures and how they affect each other. I believe the new media are perfect for practicing the two-way symmetrical model. Where will this concept end up?

Reputation 52

Reputation Social Media Internal International 52

Ethical Voices

JANUARY 22, 2024

He discusses a number of important ethics issues, including: What to do when your client asks you to besmirch the competition How to effectively and ethically build trust What to do when employees, clients and partners break your trust Why don’t you tell us a little bit more about yourself and your career?

Ethics 77

Ethics How To Training Employee 77

Communications Conversations

NOVEMBER 20, 2017

I handle our media relations, whether it’s local consumer news or national industry pubs, I work to build relationships and create partnerships that can help enhance our brand. I also work closely with other departments, such as HR to find ways we can tap into potential employees via social. Video is another aspect of my job.

Meeting 0

Meeting Social Media Employee Pinterest 0

Ethical Voices

OCTOBER 3, 2022

I developed a local public relations strategy for these locations that we were moving into. The hallmark of that was to really get to know the communities in which our employees lived and worked. We would donate funds, our employees would volunteer. Listen to the full interview, with bonus content, here. .

Ethics 79

Ethics Nonprofit Community Local 79

Communications Conversations

MAY 3, 2017

But it can sometimes hinder innovation and creativity, and it definitely creates time and work. It definitely takes time, though. Before I accepted my position with Boston Scientific, my involvement with SMBMSP came up in nearly every interview I had with every company. The Lowry (chicken and waffles – enough said).

Healthcare 114

Healthcare SMB Social Media Meeting 114

Stephen Waddington

MARCH 15, 2021

Certainly ask yourself the five questions in my presentation and look within your ranks of employees to see if there is a suitably qualified Black or Asian person ready to be promoted that has been overlooked because “they don’t fit” the usual profile of leadership (essentially being White and sharing your thoughts and behaviours).

Google 119

Google Data Government Social Media 119

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. It can be overwhelming, so you''ll definitely have to prioritize. Interviews Inbound Marketing E-Book'

Marketing 91

Marketing Small Business Interviews Internal 91

Communications Conversations

AUGUST 1, 2019

For years, Ryan Pena was one of those people I definitely knew about, but never had a chance to meet. Because of this, I worked with the team to shoot and produce dozens of employee spotlight videos that brought out the people behind the brand, their passion, and the work they do at MentorMate. And man, am I glad I did.

Social Media 60

Social Media Media Video Meeting 60

PR Conversations

MAY 9, 2017

I get to do so many different things—event planning, writing, research, media, employee engagement, digital and social media. Understanding the social, economic, and political environment around you is crucial, so staying current on local, national, and global events is essential to me. Why do you work in PR?

Energy 53

Energy Measurement Internal International 53

MaccaPR

MARCH 14, 2016

Yes, your ROI can definitely include sales. You worked with legendary national agencies like Leo Burnett, Saatchi & Saatchi and McCann Erickson, along with local firms like Zeus Jones. Your own employees will tell you whether what consumers see in your ad is not the reality that they as employees know.

Brand 48

Brand Branding Advertising Advertising 48