5W PR

JULY 15, 2020

Media kits are essential tools for journalists and content creators who come to the website seeking information for media coverage. In 2020, media kits are also a particularly helpful tool for initiating partnerships with influencers and other brands looking to promote themselves and their products.

How To 176

How To Media Guidelines Pitching 176

Critical Mention

JANUARY 30, 2019

Like any technology investment, making a decision about which media monitoring or earned media measurement tool is right for your business can be challenging. So, as you consider what media monitoring tool to invest in, make sure the platform you choose has the ability to deliver your results within 60 seconds of the mention.

How To 60

How To Media Analytics Television 60

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands.

Social Media 120

Social Media Facebook Print Advertising 120

Critical Mention

JANUARY 30, 2019

The good news is that uncertainty also creates opportunity—in this case, an opportunity for organizations to take another look at their priorities with regard to their media monitoring and earned media measurement tools. All-in-one monitoring capability: As marketers know well, we live in a multichannel world.

Media 60

Media Marketing Analytics Television 60

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Major social media platforms are stepping up their game by providing retailers with specialized tools for social commerce. These tools make creating your very own digital store on these platforms a breeze. You don’t necessarily need your ecommerce site to use these tools. Take Facebook, for instance.

Social Media 87

Social Media Media Mobile SEO 87

ImPRessions - Crenshaw Communications

JANUARY 5, 2017

That may be changing in the near future, particularly as content marketing has reached a saturation point.The Content Marketing Institute’s Joe Pulizzi predicts a resurgence of print content led by brands and points to Airbnb, which recently launched a print magazine with Hearst. See Mark Schaefer’s “ content shock.”)

Trends 124

Trends SEO Leadership Print 124

Stephen Waddington

DECEMBER 30, 2019

PR slow to adopt an integrated tool stack 11. Public service media is failing the public Thank you My thanks to the following communities and individuals. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. There’s seemingly a tool for every aspect of our work.

Government 103

Government Education Print Ethics 103

Melissa Agnes

FEBRUARY 16, 2016

Keeping a master stakeholder contact list in a safe place (such as a dedicated crisis preparedness drive) will turn out to be one of the most handy tools in your crisis preparedness toolbox. That said, social media is a strong crisis communications tool when: You need to reach a large group of people at once. Do the work now.

Crisis Communications 193

Crisis Communications Crisis Communications Crisis Management 193

Beyond PR

JANUARY 16, 2018

Cision Communications Cloud ® ’s “Matterhorn” release arms communicators with the tools they need to deepen their understanding of what influencers say about their brand on social channels and how that shapes the behavior and sentiment of their target audience. . About Jason Edelboim.

Data 70

Data Retail How To Sports 70

wiredPRworks

FEBRUARY 11, 2016

Print and Digital Advertising. Why customer experience is more important than customer services. Design a customer-focused marketing plan that integrates directly to your customer's community. Measuring social media success with the right tools. Shaping your brand's reputation.

Training 45

Training LinkedIn Marketing Pinterest 45

PR 20/20

AUGUST 22, 2017

Traditional, outbound marketing (print advertising, direct mail, coupon books, etc.) Once again, executive level–who might not be as accustomed to responding to criticism as, say, customer service–are likely to be thrown by negativity. The Real Reasons Inbound Marketing Is Scary. is familiar, and therefore easier to endorse.

Marketing 87

Marketing Resources Technology Internal 87

Cision

MAY 21, 2015

Tools, tips and tactics on everything marketing and social media related. Social media marketing podcast covering digital tools, apps, and software. A show about communicating with clients, prospects and employees – in person, in print and online. Want to get on the show? Tweet me your question with #AskGaryVee!

Social Media 120

Social Media Marketing Pinterest Media 120

Contently - Strategy

NOVEMBER 14, 2018

Every purchase, TV commercial, customer service call, and tweet contributes to the relationship, whether good or bad. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. A model for success. A brand is just the sum of all interactions someone has with a company.

Leadership 111

Leadership Brand Branding How To 111