article thumbnail

Customer Service Is The “New” PR

ImPRessions - Crenshaw Communications

Apparently the staff of a nearby Costco opened their doors to helpless locals, handing out dry clothes and even dragging in furniture when the store itself started to take on water. The incident didn’t get a lot of attention, but you can bet it mattered to the people who count – the local community. Use automation wisely.

article thumbnail

5 Tips For Responding To Negative Online Reviews

The Hoyt Organization

A local consumer review survey by Brightlocal shows that 98% of consumers occasionally read reviews for local businesses. This means that one of the first things potential customers will do is look up your business online. Therefore, having online reviews is crucial for your business’s success.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

HOW THE DIGITAL MEDIA AND MARKETING WORLD WILL EVOLVE IN 2020

5W PR

In appreciation of the impact SEO ranking can deliver, closer attention will be paid to Google’s My Business Listing by many of the survey respondents. Even such things like location and business hours need to be correct and updated, when necessary to produce good results in local searches. In their own survey of U.S.

Marketing 113
article thumbnail

Purpose Driven Branding

5W PR

A Porter-Novelli survey of 150 business leaders this July revealed that 85% feel it’s no longer acceptable for corporations to simply make money but must also make a positive impact on society. 89% are more connected to peers, and 87% were more likely to extend extraordinary customer service.

Brand 88
article thumbnail

Behind the Headlines With Katja Schroeder

Cision

It is the next iteration of integrated marketing communications that links communications more closely to marketing, sales and customer service. I always conduct surveys on social media use in my marketing classes. Market surveys show the same Snapchat adoption rate and maturation. Is there a downside? It’s not a 9 a.m.

article thumbnail

Behind the Headlines With Crenshaw Communications’ Marijane Funess

Cision

What are some of the differences in building a communications strategy on a national level compared to a local level? The size and diversity of your audience is going to dictate how you approach local vs. national PR strategy development. Have a strong story to tell – both a founder story and a product or service “origin” story.

article thumbnail

Summer Travel: How PR & Comms Are Helping Drive Demand

Burrelles Fresh Ideas

Dentsu recently came out with a survey regarding consumers’ summer travel plans. Increased use of artificial intelligence in travel: AI is already being used in various aspects of travel, from chatbots for customer service to personalized recommendations for accommodations and activities.

Travel 40