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The Major Ethical Issues in Employee Communications – Ethan McCarty  

Ethical Voices

Joining me on this week’s episode is Ethan McCarty , the founder and CEO of Integral , an award-winning employee activation agency serving leaders of communications, HR, marketing, and technology. He shares some great public relations ethics insights including: The ongoing ethical challenge of creating shared beliefs.

Ethics 80
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Brand Awareness, Brand Visibility, and Trust

The Proactive Report

Consumers trust a brand when they believe that the brand is transparent, ethical, and reliable. How to build brand affinity and trust To build brand affinity and trust, companies must focus on creating meaningful experiences for their customers. Finally, companies must be proactive in addressing customer feedback and concerns.

Brand 130
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11 ways Social Listening will Transform your Communications Strategy & Performance

Onclusive

Because social listening tools harness the power of AI to do all the heavy lifting for you, gone are the days of trawling Google and Twitter to find out what you need to jump on and ‘newsjack’ before it’s too late; social listening technology gives you everything you need to stay ahead of the game at the touch of a button.

Strategy 370
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Social Media Accessibility: How Accessibility Helps Engagement

Burrelles Fresh Ideas

Luckily, assistive technologies and social media accessibility allow people with disabilities to engage in digital communication effectively. Most people with disabilities have difficulties accessing high-quality customer service. It is important for legal, practical, and ethical reasons. billion each year.

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How to use AI to Analyse Social Media and Identify Emerging Trends

Prohibition

AI-technology has the ability to track competitor activity and help brands gain the competitive edge over other businesses. Furthermore, advance AI tools can identify emerging customer preferences.

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How AI is Changing Marketing Communications

Burrelles Fresh Ideas

One thing is certain, this giant step in the technological revolution is here to stay and only growing more extensive and impactful daily. Content Creation and Curation: AI technologies can assist marketers in creating and curating content. Related: AI in Customer Service: The Race to the Bottom?

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Companies that Want to Make Us Mad

Mindful Marketing

.’ According to a recent Wall Street Journal (WSJ) article, certain companies now use data analytics and artificial intelligence (AI) to determine “how far a customer can be pushed until their heads explode.” ” “If I put them on hold did that make them unhappy? So, what’s the bottom-line?

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