PR 20/20

JANUARY 15, 2019

New year, same marketing program? If the “same old, same old” mentality applies to your marketing goals and campaigns in 2019, it’s time to take a step back and evaluate how important success is to you. Without a refreshed outlook and adoption of current marketing trends and technologies, you can’t expect to outperform last year.

Trends 57

Trends Marketing Software Video 57

ImPRessions - Crenshaw Communications

OCTOBER 11, 2017

These early arrangements can include a junior in-house employee or possibly a “shared” situation where the PR function is wedged into marketing or even customer service. Your innovative new product is close to launch…but competitors are close behind. When does the team put out a press release?

Company 136

Company Interviews Reputation Privacy 136

PR 20/20

MAY 24, 2018

As marketers, we’re required to wear many hats throughout the day— author, producer, consultant, data analyst, social media guru. But in reality, how much time are marketers really devoting to these types of roles in comparison to planning ? That’s the exact thought process behind PR 20/20’s Marketing Growth Hackathon TM.

Marketing 40

Marketing Comparison Internal International 40

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 75

Reputation Employee Leadership Product Launch 75

Shift Communications

JUNE 30, 2015

When we B2B PR folks sit down to put together the latest version of XYZ product launch, what comes to mind? This data is most times at your fingertips: upfront user behavioral reports in your Google Analytics systems, your CRM, analyzing social audiences of the market and competitors, keyword research, etc. Blog series?

B2B 60

B2B Analytics Google B2C 60

Beyond PR

AUGUST 18, 2016

But consistency goes beyond the products you develop and customer service you provide. The reason: Visually consistent marketing. Data shows that the average adult attention span is shrinking, with scientists’ estimates around eight seconds. Every decision a brand makes builds on the success that came before.

Brand 40

Brand Branding Product Launch Guidelines 40

PR in High Definition

JUNE 25, 2020

Guessing what sort of reputation you, your product/service or business might have based on a few recent interactions is very dangerous. No data means no depth. Start with your employees first because they are the window to your company’s soul, and if the team isn’t feeling it, then the customers certainly won’t.

Reputation 48

Reputation Employee Leadership Product Launch 48

Sword and the Script

JANUARY 3, 2023

This can include the media, customers, employees, and the general public. Public relations professionals create and maintain a positive image for their organization, often through the use of marketing, branding, and communication strategies. How is public relations different from marketing? It’s not a bad take.

Interviews 99

Interviews Publicity Technology Social Media 99

NewsWhip

JUNE 10, 2021

Using social data in risk assessment | Jump to text. It comes down to product launches. It comes down to every customer service interaction. A lot of the work in risk management depends on data points from the past, let’s say. Follow Chris on LinkedIn. Talking Points. Defining risk | Jump to text.

Reputation 78

Reputation Crisis Management Crisis Enterprise 78