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What You Can Do With a Public Relations Degree

5W PR

PR specialists build relationships with journalists, bloggers, and influencers to secure media placements and handle crisis communication when necessary. Media relations manager Media relations managers focus on cultivating relationships with media outlets to ensure positive coverage for their organization or clients.

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How to Prepare a PR Crisis Plan

Prohibition

Are you prepared for a PR crisis? Whether it’s a product recall, staff injury becoming public news or something else entirely, a PR crisis can happen to any business. Businesses of all shapes and sizes can fall victim to a PR crisis at any time. What is a PR Crisis? What is a PR Crisis Plan?

Crisis 62
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Setting the right earned media objectives for your brand

Onclusive

Historically, communicators have been focused on storytelling, media relations, crisis communications and other obvious aspects of the PR craft. Is there a new product launch that needs exposure, a new story that needs to be told, or new messages that you’d like to introduce to your key audiences?

Brand 370
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What to Look for in a PR Firm?

5W PR

Crisis Management. Another essential service that agencies in the public relations industry should be offering their clients because crisis situations are practically unavoidable these days. Media Relations and Outreach.

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Why a business case may be the missing key to securing your PR budget

Onclusive

This initiative can be anything from a new product launch, to a proposal to increase spend on a branding campaign, or a significant investment with a new agency—to name a few. A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative.

Resources 195
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PR Campaign Tips: 10 Harmful Myths You Need to Avoid

B2B PR Sense

Handpicked Related Content. Myth #3: PR is not the same as media relations. Media relations is a subset of PR. Or you may decide that media relations is precisely what you need. Handpicked Related Content. How to Score in B2B Media Relations. Crisis management.

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Want To Work In Tech PR? Here Are 5 Questions

ImPRessions - Crenshaw Communications

How would you support a product launch for [insert client]? I like to ask candidates how they would support specific product launches from a media relations point of view for our B2B tech clients. What’s your crisis PR background? For a tech PR expert, it’s this generation’s new RSS feed.

B2B 159