PRSay

NOVEMBER 2, 2017

Nearly a decade ago, the PRSA Foundation sponsored research that found only 23 percent of graduate business schools consistently provide instruction in reputation management, corporate communications and related ethical dimensions. The more contemporary the case study, the more applicable it can be to situations in the workplace.

Communications 121

Communications Case Study Training Reputation 121

Communications Conversations

APRIL 17, 2020

Those who went quiet and were going through the crisis communications playbook when it came to content on social channels. Nice to see a local company doing that here in Minnesota. As the COVID-19 outbreak began last month, I noticed there seemed to be two kinds of brands. It’s been fascinating to watch. Very transparent.

Social Media 198

Social Media Brand Branding Employee 198

Stephen Waddington

OCTOBER 13, 2020

The communication hub Organisations created cross-functional hub teams to lead the crisis communication effort, enabling them to respond quickly and effectively. Owned media platforms, typically websites, sat at the heart of an organisation’s communication effort.

Report 144

Report Communications Government Crisis 144

PR Fuel

MAY 31, 2022

.’ Use a crisis to talk about your company’s values and efforts to improve the situation. A famous case study in public relations is the Tylenol cyanide poisonings in 1982. Suddenly, the world’s foremost brand found itself in a crisis. Before a crisis occurs, invite the media to your business.

Crisis Management 84

Crisis Management Crisis Local System 84

Prohibition

DECEMBER 17, 2021

When a crisis hits the news, we are reminded of a valuable lesson: that companies and businesses often have to act fast in order to prevent further damage from taking place. Crisis communications is an important aspect to tackle as a business owner. This guide is written to assist in every aspect of crisis communication.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

5W PR

SEPTEMBER 11, 2019

In a recent article, we cited a study that estimated that public relations would grow about 6% between 2014 and 2024 and that U.S. What Will I Study? These include strategic planning and communication, new and social media, organizational planning, broadcasting, as well as media relations and writing. and abroad.

Nonprofit 83

Nonprofit Publicity How To Small Business 83

Solo PR Pro

AUGUST 2, 2022

For many solo PR pros, the idea of becoming an adjunct instructor at a local college or university can be appealing. “With more programs moving online, opportunities to teach no longer have to be limited to your local university,” explains Kristie. “It gives me additional credibility among my peers and clients.”

Education 107

Education Course Nonprofit Resources 107

PRSay

OCTOBER 25, 2017

Haworth recommends attending town gatherings and interacting with local elected officials, regardless of their political beliefs. During her presentation, Haworth shared case studies pertaining to everything from prescription drug abuse to HIV awareness during the 2015 outbreak in Indiana’s Scott County. PRSAICON #goingrogue #LRNSMPR.

Social Media 120

Social Media Conference Media Corporate 120

Melissa Agnes

OCTOBER 1, 2014

A look at CDC’s crisis communication in the initial hours of the U.S. Thomas Frieden, director of the CDC, was a brilliant example of how to communicate effectively while positioning himself (the CDC) as the voice of calm and authority in this highly emotionally impacting crisis. Ebola announcement.

Crisis Communications 212

Crisis Communications Crisis Communications Case Study 212

Deirdre Breakenridge

OCTOBER 20, 2015

Most schools offer the basic courses such as Introduction to PR, Writing, Research, Campaigns, Case Studies, and Crisis Communications. My doctoral study definitely laid a solid foundation for me in terms theory and research. How has your PR education prepared you for your career? Sounds ironic? Don’t get me wrong.

Education 150

Education Training Course Social Media 150

Karen Freberg

DECEMBER 3, 2017

I had the chance to integrate the Meltwater University program in my PR and Crisis communications graduate class at the University of Louisville. The university has been in the news a lot over the last few years, but we were able to witness one story that rocked the athletic world locally and nationally.

Crisis Communications 52

Crisis Communications Data Analytics Local 52

Sword and the Script

MAY 9, 2017

The elephants were in full dress and didn’t disappoint the many local news station cameras that came out to film the event. See these related posts: Avoid the Noid: A Mascot that Became a PR Crisis Case Study . 8) A Serious Crisis Communications Plan. For example, it took crisis communications very seriously.

Publicity 89

Publicity Radio Crisis Crisis Communications 89

Maxim Behar

DECEMBER 16, 2021

Host 1: Kiril Petkov, Juliana Gani and the covid vaccine are among the most frequent searches of the Bulgarian on Google this year, a study shows. I remember at the time that there was a study in a kindergarten and a reporter asked a child, "Do you know who Boyko Borisov is?", It is not local. Because consumers know about them.

Google 52

Google Engineering Sports Comparison 52

Stephen Waddington

DECEMBER 30, 2019

A study called the Velvet Ghetto commissioned by the International Association of Business Communicators (IABC) first called out the gender pay gap in the PR profession in 1986. The issue of gender pay has continued to be explored since the IABC study with notable work by Linda Aldoory, Bettina Beurer-Zuellig, Glen M.

Government 103

Government Education Print Ethics 103

PR Conversations

OCTOBER 27, 2023

I thought the new media offered tremendous potential for environmental scanning, issues management, rumor control, and crisis communication. I continue to believe the cyber media have great potential for research and listening, but I also see great potential for dialog, or two-way symmetrical communication. Probably not.

Reputation 52

Reputation Social Media Internal International 52

Shift Communications

JULY 28, 2017

While issuing a press release over a distribution wire is effective, personally pitching key contacts in the national, trade and local media will be an added layer of exposure for any announcement. Crisis communications is not an area where you want to “set it and forget it.” cta] The post Crisis Issue? If, like G.W.,

Case Study 92

Case Study Crisis Study Strategy 92

Burrelles Fresh Ideas

APRIL 2, 2024

Print media (magazine) consumption rose in 2023 , and this trend should continue in 2024, according to a study by Pew Research Center (via MediaPost). Reuters Institute for the Study of Journalism commissioned a YouGov online poll last year and found that 73% of respondents report digitally accessing news at least once per day.

Media 103

Media Radio Print Newspapers 103

Doctor Spin

MAY 21, 2023

Internal communications. Crisis communications. For instance, one agency I worked at ( Springtime PR ) provided specialised services in corporate communications, internal communications, crisis communications, and public affairs (PA). Lack of clear communication. No case studies or references.

Agency 52

Agency Publicity Public Affairs Crisis Communications 52

5W PR

JANUARY 31, 2024

Community Relations: Involves engaging with local communities, demonstrating corporate social responsibility, and building positive relationships beyond business interests. Content created includes press releases, blog posts, whitepapers, case studies, and other materials that can be shared through various channels.

Technology 78

Technology Product Launch Crisis Management Case Study 78

PR Conversations

OCTOBER 9, 2015

Aaron Shardey gained a first class honours degree in public relations at London College of Communications this Summer with his undergraduate dissertation offering case study research into crisis management in the automotive industry. We can now add VW to this list.

Crisis Management 40

Crisis Management Crisis Industry Automotive 40

Communications Conversations

MAY 3, 2017

So if your goal is to do cool, exciting work that makes for good case studies, healthcare probably isn’t right for you. We’re expected to be writers, designers, photographers, videographers, project managers, community managers, customer service agents, marketers, crisis communicators, recruiters and analysts.

Healthcare 114

Healthcare SMB Social Media Meeting 114

Sword and the Script

NOVEMBER 29, 2016

Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. The same is true in print.

Content Marketing 60

Content Marketing Publicity Marketing Television 60