Shift Communications

MARCH 4, 2016

We’re hungry to stay updated on the latest trends and breaking stories, never knowing where that next campaign idea or pitch angle will come from. Sure, we stay in-the-know on PR, marketing and mobile/social industry news, as well as our clients’ industries, but there’s also a need to know what’s happening outside of these worlds.

Media 60

Media Google Sports Print 60

Waxing UnLyrical

DECEMBER 11, 2013

With such alterations in the media industry, PR agencies have a window to get more creative and embrace newer avenues, such as social media platforms, more aggressively than before. For example, Kasturi and Sons Ltd, publisher of The Hindu , has recently launched iPad and mobile apps for its general and financial newspapers.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Sword and the Script

JUNE 14, 2016

The CMO Survey with Social & Mobile Marketing Takeaways. Sure, we developed content and we wrote email marketing pitches and purchased ads. Anyone that has attended a physical conference can appreciate the cost of overhead in a facility, food, staff, printing, and even entertainment.

Marketing 60

Marketing Conference Software B2B 60

Sword and the Script

FEBRUARY 11, 2017

However, other traditionally print new organizations – notably the Wall Street Journal and USA Today – got into the podcast game far earlier. So too has the improved capacity to update podcast subscriptions over wi-fi — and without the hassle of syncing a mobile device with desktop software. Help Humanize Marketing? Talk to Us!

Tools 60

Tools Pinterest Marketing Media 60

Beyond PR

APRIL 27, 2016

Be creative when live-tweeting from the event. Online and mobile ads can be incredibly successful in generating buzz around your brand and driving traffic back to a link of your choice, such as the press kit URL. Don’t sell yourself short here: if you’re exhibiting at a show, you have a story to share.

Trade Shows 40

Trade Shows Marketing How To Real Estate 40

ImPRessions - Crenshaw Communications

AUGUST 30, 2018

Even the most stellar pitch is useless if the wrong people are targeted; a carefully selected list of fewer reporters will yield better results than a spray-and-pray approach. The target audiences will dictate which media to include, but be creative when thinking through the story possibilities. Good media lists improve relations.

Media 136

Media Mobile Telecommunications Pitching 136

5W PR

JULY 15, 2020

In fact, a creative media kit that showcases the brand’s personality, is much more likely to be successful than a simple set of documents. Media kits used to be presented following a pitch at a press conference or other large event, but starting in the early 2000s, the best practice shifted to individualized pitches via email.

How To 176

How To Media Guidelines Pitching 176

Cision

MARCH 24, 2017

I have immensely talented colleagues at Austin & Williams: Madison Avenue veterans and young, inspirational creatives. If you find the compelling human story in what you’re pitching, you’ll be successful. There’s a sense of coming home — of being in the right place at the right time.

Enterprise 227

Enterprise Agency Radio Fashion 227

Cision

OCTOBER 14, 2015

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds. Serious journalism from unexpected sources.

Journalism 120

Journalism Trends Local Print 120

Contently - Strategy

OCTOBER 15, 2021

If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. Interactive Tools Give Brands a Creative Edge—and Empower Buyers. I’ve also come across Taco at Trello, Sophia at Yesware, and even Charles the Dog at Lighthouse Creative. In a way, the inbox is now the new homepage.

B2B 85

B2B Content Marketing Trends Marketing 85

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Journalistics

APRIL 5, 2016

Multimedia journalists are expected to be able to produce or adapt content for an increasingly wider-range of media, including traditional broadcast, print and Web formats, as well as blogging, podcasting (audio and video), social media, and live content platforms (Periscope or Facebook Live for example). And guess what?

Media Relations 40

Media Relations Media Mobile Pitching 40

Bad Pitch Blog

MAY 20, 2010

We’ve been receiving more than a few pitches from Jennifer on behalf of Retrevo. And for this she’s getting a good pitch seal of approval from the Bad Pitch Blog (we used to call it Glinda the Good Pitch, but how cool is that, really?) Before we post her pitch, we asked Jennifer a few questions.

Pitching 49

Pitching Fashion Report Twitter 49

Stephen Waddington

DECEMBER 5, 2018

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. As a result print circulation has fallen dramatically.

Media Relations 115

Media Relations Media Print Newspapers 115

MaccaPR

FEBRUARY 25, 2015

I remember when Chen May Yee pitched that story to me. Those come in all flavors, whether it’s a five-part series that wins journalism prizes or just an unusual story that’s told in a creative way. How multimedia tentacled do your reporters have to be? "I That was a good one! But it’s really case-by-case.

Newspapers 48

Newspapers Journalism Real Estate Healthcare 48

Cision

APRIL 5, 2017

We think about how to deliver information succinctly in a news feed, in an email, in a video and packaging it to fit on a mobile screen. Chris Lynch: Is print media dead? You’re seeing a lot of brand content that is exciting and that you haven’t seen before and it’s creative. Be Informed by Data But Be Not A Slave To It.

Report 225

Report Media Advertising Advertising 225