Remove Creativity Remove Interviews Remove Local Remove Webinar
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How to Prepare for the Big Interview: Q&A With Brad Phillips

Cision

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. That sea of sameness is how the Cindy Klein Roche , the CMO for Cybereason, describe the competitive landscape in cybersecurity during an interview with the Marketing Smarts podcast.

B2B 65
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Brand Awareness: It’s All About Content

Onclusive

Here is what they told us: “Your brand will no longer be defined by a logo or cute creative ad, but by your thought leadership: Content Marketing and the way we experience that content is the key to your brand identity.”. Shashi Bellamkonda, CMO, Surefire Local. Randy Frisch, Co-Founder, CMO & President, Uberflip.

Brand 246
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Booking a PR tool to ride

Stephen Waddington

It’s how we won over the local market. Thanks to our genuine communication efforts the local PR industry became fond of our brand. Social sells: Prowly Magazine community From the outset we felt as if every conversation with a prospect was like a recruitment interview rather than a discussion about a tool.

Tools 112
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Fall into Business Development

Solo PR Pro

Join industry associations (don’t forget about your preferred client industries), attend conferences, workshops, and local networking events. Showcase your expertise by offering workshops, webinars, or seminars. Get creative with thought leadership. Educate your target audience. Create resources.

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5 Tips to a Successful PR Pitch

Cision

Instead, cozy up to reporters who write for your local newspaper. Sign up for Ian Greenleigh’s webinar! Images: Tony Alter , Enokson , Wesley Fryer ( Creative Commons ). While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. Start Small.

Pitching 120
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10 Habits Of Highly Successful PR People

ImPRessions - Crenshaw Communications

We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Recently we took part in a webinar sponsored by Meltwater on Using Data to Achieve Efficiency and Accuracy in PR and Communications.

Writing 149