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The Power Of Creativity In PR

ImPRessions - Crenshaw Communications

Some people don’t think of PR professionals as particularly creative – except when it comes to hatching wild PR stunts or gimmicks, like KFC’s fried-chicken-flavored nail polish in 2016. Yet creativity plays a part in much of a PR person’s daily work. 4 ways creative PR takes it up a notch.

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Ahead of the Academy Awards, Marketing Wisdom From the ‘Barbie’ Blockbuster

PRSay

The “Barbie” film is empowering women of all identities as they reclaim Barbie as a symbol of inclusivity. Ahead of the Academy Awards ceremony on March 10, when “Barbie” is up for several awards, including Best Picture, let’s reflect on the film’s marketing campaign to extract valuable insights for practitioners.

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Lessons in Brand Cross-Promotions from ‘Barbenheimer’

PRSay

The two films — one a bright, uplifting tale of a doll come to life, the other a dark drama about “the father of the atomic bomb” — were both released on July 21, which led moviegoers to coin the term “ Barbenheimer.” In the case of “Barbenheimer,” the overt irony of their unlikely pairing helped fuel the success of both films.

Brand 129
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The narratives shaping Artificial Intelligence discourse in 2023

NewsWhip

Fear of the future The idea of robots or machines becoming the dominant form of intelligence on earth is a seed that was planted many years ago — often depicted in TV and films but still having an undertone of “that’s too far fetched.”

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Reactive PR Opportunities in Brand Mentions

ImPRessions - Crenshaw Communications

When brands happen to get a mention in pop culture in a tangential, incidental, or even neutral manner, a creative PR pro can start a new conversation spotlighting that brand. When Stewart retired as host, Arby’s even tweeted him a job application and made a hilarious farewell viral video. PR wins from brand commandeering.

Brand 160
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Should Consumers Smile at Guerrilla Marketing?

Mindful Marketing

” I hadn’t experienced the creepy tactics live, but like many, I was caught in their viral wake. Like most production companies , Paramount Players and Temple Hill Entertainment made the obligatory film trailer and television spots. Smile is a psychological horror movie featuring murders that begin and end with evil smirks.

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How Stone Temple Kills it with B2B Marketing Videos

Flack's Revenge

Through this collaboration I learned of Stone Temple’s very creative use of video. Finally, our videographer Jon films each episode, does post-production editing and adds captions. On the face of it, the idea of using video for B2B marketing in 2017 might not seem that groundbreaking. Kiki sends this to a transcription service.

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