Shift Communications

JUNE 19, 2015

When each new digital and social channel comes along, they are often quickly followed by new, creative ways to use the channel for marketing. For example, if an ad features an endorser who’s a relative or employee of the marketer, the ad is misleading unless the connection is made clear. Consumer Privacy Is Also an Issue.

Guidelines 60

Guidelines Agency Pinterest Privacy 60

Stephen Waddington

MAY 8, 2018

1 Drive towards best practice Best practice campaigns in the NHS are based on planning, data and creativity. Its credibility come from the human face of its employees. 8 Patient data discourse Data privacy is a tricky subject. In short the organisation needs to use its own people to lead the debate about its future.

Communications 63

Communications Healthcare Print Community 63

Sword and the Script

OCTOBER 29, 2019

He suggested embedding a CEO’s tweet about an announcement, which I thought was a creative idea. Prezly includes footers in its email templates for unsubscribing, forms for data requests and linking to a privacy policy. Wynants floated the idea of adding embedded social content after an announcement is made. 9) PR tech assessment.

Pitching 64

Pitching Analytics Enterprise System 64

Sword and the Script

FEBRUARY 16, 2019

I sense we are reaching that point in marketing, with respect to data and creativity. This is the role of creativity in marketing: to drive an emotional connection and feeling of belonging. Where every business has data, perhaps even the same data, we cannot have, by definition, the same creativity.

Creativity 77

Creativity Study Survey Advertising 77

Sword and the Script

DECEMBER 20, 2022

Communication channels and actions must be increasingly fluid, agile, and complete, with interesting and objective narratives that engage and awaken the interaction and commitment of employees with the company, and between different areas. Marketing turns to creative to stand out from the clutter . next year, down from 6.4%

Marketing 198

Marketing Content Marketing Data Social Media 198

Sword and the Script

DECEMBER 26, 2023

PR still builds trust “Authentic customer testimonials, peer and employee reviews will increase in importance in 2024. To enhance empathy and connection with their teams and clients, organizations will foster employee brand ambassadors, highlight origin stories, show behind-the-scenes videos, and encourage user-generated content.

Writing 200

Writing Communications Marketing B2B 200

Journalistics

NOVEMBER 20, 2014

You’ll spend a good part of your professional career teaching people what you know – whether consulting for a client, or managing a junior employee. We all Google potential employees these days. No matter how smart you think you are at managing your privacy settings, those embarrassing party pictures will get found.

Journalism 52

Journalism Sports Writing Meeting 52

Sword and the Script

DECEMBER 10, 2019

11) Privacy regs bring back the basics. The consumer privacy battle will rage on, and marketers will be affected by new data privacy regulations. The high touch of creativity, big ideas and market smarts will reign over tech and hacks; we’ll all look to see what comes next after content.”. 16: Ted Seward.

Marketing 108

Marketing Content Marketing Advertising Advertising 108

Stephen Waddington

AUGUST 19, 2019

Personal relationships, privacy, social life, and timekeeping are all potential flash points. Critical review is an important part of the creative process. There’s a corresponding set of drivers that means employees are demanding flexibility. Employees needs to recognise that it’s a two-way street. That’s a good thing.

Comparison 102

Comparison Privacy Employee Construction 102

The Hoffman Agency

AUGUST 29, 2019

As conversation and strategizing began, our families started to understand the importance of critical thinking and creativity. Fellow Hoffman employees Nicolas Vavuris, Sarah Collins, Caitlin Kruell and Mikaela Farasyn. Some China-based companies don’t value privacy and security — we are focused on changing this stigma.

Crisis 31

Crisis Airlines Privacy Crisis Communications 31

PR 20/20

NOVEMBER 29, 2018

This can be applied to predicting: email clicks and open rates, lead conversions, customer churn, content and creative performance, optimal ad budget distribution, ideal price points, audience targeting, consumer needs and preferences, product purchases, campaign ROI and hundreds of other use cases.

Marketing 47

Marketing Technology Training Privacy 47

Mindful Marketing

MAY 3, 2024

Allowing AI to drive information gathering, analysis, and even creativity can be very helpful, but without a heavy human hand on the wheel, is society on a collision course to moral collapse? Among other things, the right questions clarify needs and spur creative solutions. 4) Accuracy: Is the information we’re sharing correct?

Ethics 96

Ethics Privacy Radio Sports 96

Sword and the Script

DECEMBER 11, 2018

In an era of ‘fake news,’ is more important than ever for organizations to be honest and transparent in direct everyday communications with employees, investors, customers, and communities, whether that communication is person to person, through social and PR content, or with traditional media.”. – Colleen Martell | Martell Communications.

Social Media 98

Social Media Marketing Media Creativity 98