PR 20/20

SEPTEMBER 20, 2018

Here’s what he advises companies that are anxious to get started: Create a spreadsheet and start documenting the tasks you and your team do repeatedly. How to leverage that data will take some creative brainstorming and some research. Make ethics a part of the conversation, now.

Marketing 50

Marketing Training Data Ethics 50

Solo PR Pro

MAY 21, 2019

This is a person with a strong work ethic but not to the point of workaholism. Juliet Funt is the CEO of WhiteSpace at Work , a consulting firm helping organizations go against the grain of what we all perceive as a productive activity to clear the clutter out of their workflow and create space for creativity and true productivity.

Leadership 55

Leadership Employee Airlines Construction 55

Sword and the Script

APRIL 2, 2019

Similarly, and though we don’t use the terminology, big businesses hire panels of marketing agencies too – PR, creative, SEO, social, digital, advertising. You have to keep in mind, big corporations can have hundreds of law firms on what they call a “panel.” When I opened my own business, I didn’t hire a lawyer, I used LegalZoom.

Agency 100

Agency Trends Marketing Survey 100

Mindful Marketing

JANUARY 8, 2024

” It’s no surprise that on a planet full of creative and entrepreneurial people, wheels were already turning before public domain day 2024 toward ways of monetizing the newly liberated mouse. To be protected, works must possess some minimal amount of creativity. Some of those ways would probably make Walt shudder.

Film 94

Film Creativity Video Enterprise 94

Ethical Voices

AUGUST 21, 2023

I recently read how Cision created a code of ethics for AI development and I wanted to have him on to talk about it. Ant discusses a number of important issues, including: Cision’s AI ethics policy The ethics implications of the use of AI in public relations How much human agency do we require in public relations?

Agency 81

Agency Publicity Ethics Analysis 81

The Hoffman Agency

JULY 16, 2019

I’ve been mulling the idea of creativity in public relations lately. It was prompted by a decision not to enter an award scheme specifically focused on creativity, not because I don’t think we do creative work — far from it — but because the awards sponsor stated that they aimed to reward “those who create the ‘big idea’ and make it happen.”.

Creativity 41

Creativity Energy Ethics Course 41

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. Please welcome Michelle Egan , the 2023 National Chair of PRSA and Mark Dvorak , the 2023 Chair of PRSA’s Board of Ethics and Professional Standards. CIPR has guidance as does CPRS.

Ethics 83

Ethics Publicity Guidelines Technology 83

Stephen Waddington

SEPTEMBER 18, 2020

I am in awe of the creativity, drive and insight of Gen Z (or, apparently now Gen Alpha!). I think our industry needs to be as diverse as possible, great writing and creativity can come from anywhere. They are looking to brands to be ethical, sustainable, moral; and do a lot more than sell product. Seriously.

Public Affairs 145

Public Affairs Education Measurement LinkedIn 145

Cision

FEBRUARY 5, 2016

As a journalist-turned content marketer, Melanie Deziel, director of creative strategy at Time Inc., Sites with high ethical standards disclose that the content is sponsored, so readers do not falsely assume it is provided by the publisher. shared her perspective on native advertising in a recent podcast recording.

Advertising 120

Advertising Advertising Journalism Content Marketing 120

MaccaPR

NOVEMBER 30, 2017

By those metrics, 'Fearless Girl's creative idea was impeccable, its timing was beautiful and the location was spot on. We invite people to use their own cameras to document what they’re doing and how it connects with our client’s brand, which they then post and share with thousands of friends.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. CSR Is a Popular Use Case That Often Lacks Creativity.

Healthcare 59

Healthcare Content Marketing Industry Trends 59

PR Conversations

APRIL 21, 2016

As Kirstene Stewart states, “Homogeneity is a creativity killer.” Go ahead and laugh at my “creativity” because if you think too hard about it you might just cry instead.). Not to get all mawkish, but inherent possibilities of different aspects of all three documents swelled the beating heart of this communicator.

Employee 40

Employee Internal International Corporate 40

Stephen Waddington

DECEMBER 5, 2018

Practitioners have a responsibility to work to ethical standards. Most press releases are typically a general-purpose document mangled and posted on a corporate website as a political pacifier to a multitude of audiences. It’s this creative and editorial understanding that is at the heart of the public relations process.

Media Relations 115

Media Relations Media Print Newspapers 115

Stephen Waddington

DECEMBER 15, 2021

Regulators have been unable to keep up with the changes in media, not just from an anti-competitive standpoint, but also in adhering to ethical standards. Education and workplace practices are critical to change according to the Creative Industries Policy & Evidence Centre. 30 agencies submitted data to the project.

Publicity 128

Publicity Government Guidelines Facebook 128

Masters in Communications

FEBRUARY 12, 2022

Types of Mass Communication History of Mass Communication Mass Communication Theories Ethical Issues for Mass Communications What Does the Future of Mass Communications Look Like? The earliest examples of written documents identified as such are the Kish Tablets. Main Topics Quick Links What is Mass Communication?

Ethics 52

Ethics Communications Print Television 52

Stephen Waddington

NOVEMBER 19, 2017

12 months is an arbitrary period to measure change in a sector that is rapidly innovating in some areas such as artificial intelligence and digital media; but woefully slow in others such as diversity and ethics. The conversation around ethics will inevitably get louder in 2018. There’s also a serious ethical challenge.

Publicity 164

Publicity Ethics Data Community 164