MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

MaccaPR

JANUARY 8, 2021

Leveraging a viral social media moment has to start with listening,” says Arik. Ocean Spray CEO skateboarding to “Dreams” Prepare Your CEO – before the Viral Moment. “If If brands can take advantage of a viral moment, it’s like capturing lightning in a bottle – and there’s a few things you should do. asked Arik. “My

Social Media 62

Social Media Trends Marketing Viral 62

ImPRessions - Crenshaw Communications

JULY 5, 2017

The Yoplait trial-and-error story is typical of larger brands who sometimes try too hard to be what they’re not, either out of hubris, corporate pressure, or a misunderstanding of what authenticity really means. It’s like the joke among PR and ad agencies that every client wants a viral video. Innovation?

Brand 136

Brand Branding Comparison Storytelling 136

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result? You have more than 25 years of experience in the marketing industry.

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Nonprofit Crisis Viral Groups 227

PRSay

APRIL 6, 2018

Viral videos. Corporate malfeasance. Donnelly authored the opening chapter in a new e-book, “The New Rules of Crisis Management – Issues & Crisis Planning and Response in the Digital Age,” published by RockDove, with distribution support from PRSA Corporate Development. United Airlines. Wells Fargo. Cyber thefts.

Crisis Management 123

Crisis Management Crisis Airlines Viral 123

Mindful Marketing

OCTOBER 17, 2020

However, the video went viral, gaining over 46 million views and almost 8 million likes, while also grabbing mainstream media attention from the likes of CNN to NPR. The firm first did it’s homework and found that Apodaca wasn’t simply someone aiming for internet fame or a corporate payday.

Consumer 68

Consumer Viral Video Social Media 68

Melissa Agnes

MARCH 6, 2018

This process is based off of the Crisis Ready Model, which is a model I’ve developed throughout my years of helping organizations—from international corporations, to government agencies around the world, to businesses just like yours—become crisis ready. Phase 2: Understand the different variables and impacts.

Crisis 172

Crisis Crisis Management Handbook Viral 172

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. All three are large brands with the resources to come back from a negative situation. What’s the cost of a brand crisis?

Crisis 180

Crisis Airlines Brand Branding 180

Waxing UnLyrical

JUNE 28, 2013

A bright spot was that we were due to talk with my friend John Friedman , who recently moved into the role of Corporate Citizenship Communications Director for Sodexo (for whom he’s worked for years). On how Sodexo specifically measures its Corporate Citizenship efforts: A3: #Sodexo uses 3 year survey of stakeholders.

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Measurement Corporate Survey Viral 103

5W PR

OCTOBER 21, 2019

In some situations, a business does not have the manpower, resources, or connections needed to cast a wide enough net. An influencer marketing agency is dedicated to the connecting of businesses and brands with influencers or viral platforms.

Agency 74

Agency Marketing Analysis Viral 74

Cision

MARCH 1, 2016

.” She goes on to describe the many different situations that may constitute a crisis, intimating a PR truism that preparation for crisis is oftentimes resource-dependent. The perpetuation of a “viral” story on digital channels can be hours. In the journal Computer & Internet Lawyer , Steven P. 4309: 84-85.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy'

Nonprofit 78

Nonprofit Viral Social Media Resources 78

Cision

JULY 20, 2015

” Similar to Birchbox, Triberr also is heavily invested in increasing their utility acquiring Scoutle , an analytics company that can help bloggers to predict the virality of their articles. Triberr enables bloggers to pool their resources and gain greater readership and distribution than they would otherwise enjoy. Conclusions.

Energy 120

Energy Viral Storytelling Community 120

Prohibition

DECEMBER 9, 2021

To counteract these search results you should create a content marketing plan for your brand name and targeted search terms – through blogging, contributing to industry-leading publications and promoting good news through press releases and effective corporate communications. But unfortunately a crisis can strike at any time.

Crisis 62

Crisis Crisis Management Reputation Crisis Communications 62

Prohibition

JANUARY 17, 2022

And with social media moving at lightning speed, effective crisis management by your social team can be the difference between a few negative comments and a viral boycott. During an emergency, the Facebook page of your local government can be a valuable source of information, instructions, and resources. Keep the conversation fresh.

Crisis Management 118

Crisis Management Social Media Crisis Media 118

Sword and the Script

JULY 14, 2015

A few weeks ago I saw some referral traffic coming from Forbes in Google Analytics for a corporate blog. And yet for all of the marketing resources, staff and activities the global company produces – it’s that blog that stands out. Your content will not go viral and you shouldn’t try. Big ships turn slowly.

Content Marketing 60

Content Marketing Brand Branding Marketing 60

Cision

APRIL 5, 2017

Corporate citizens need to be the change they want to see. Scale for scale’s sake creates undifferentiated viral clones, where you die by the algorithms. I’m hard-pressed to think of any issue on the corporate side which has risen to the level of a public policy issue where you couldn’t have found the canary in the coal mine first.

Report 225

Report Media Advertising Advertising 225

Stephen Waddington

JULY 17, 2018

A managing editor working on behalf of Asda’s corporate communications team decides which stories to develop for social media and traditional media. Asda uses a small budget to boost these posts’ reach – particularly in the local area – and the viral effect of all the comments and shares push them into many more people’s newsfeeds.

Storytelling 60

Storytelling Local Community Case Study 60

Mindful Marketing

MAY 31, 2020

Soon corporate sponsors such as AT&T and the Boston Red Sox entered the action with giveaways, while others floated a much bigger proposition—purchasing the series. Super awesome how you found a way to take a genuinely heartwarming viral series and sell out to the highest bidder (@kswa1987, May 22).

YouTube 67

YouTube Resources Crisis Viral 67

Waxing UnLyrical

AUGUST 22, 2014

Rosalie Morton explores the lessons we’ve gained from this viral hit. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Fundraising Nonprofit Resources Shonali Burke Social Media Weekly Roundup ALS awareness Ice Bucket Challenge philanthropy'

Nonprofit 40

Nonprofit Viral Social Media Resources 40

NewsWhip

MAY 12, 2021

Monitoring for corporate social responsibility | 13:13-14:58. Paul: And, I suppose related as well, does the Creators Studio have a briefing around purpose and corporate social responsibility, those other dimensions? There’s no expectation that this needs to go viral or it needs to do this, but you learn a lot from that.

Trends 78

Trends Brand Branding Reddit 78

Prohibition

JANUARY 24, 2022

What causes a crisis to go viral? To assist you in developing an effective crisis management strategy, our team will give you crisis communication plan templates and other resources. And don’t forget that there’s a human on the other end of every incident. Crisis communications are key in today’s interconnected social media world.

Crisis Communications 62

Crisis Communications Crisis Agency Communications 62

Beyond PR

JULY 13, 2016

Social media and viral news content allow for real-time discussions as these newer topics join the price of prescription medications and reproductive health in the public eye. And if you look closely, you can even see grassroots and corporate organizations working together to support policies that benefit everyone.

Energy 40

Energy Healthcare Policies Agriculture 40

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. The average company takes its earned media and puts it in the back corner of the corporate website under the news page, buried so far below the fold that only search engine robots see it.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

OCTOBER 17, 2011

While the campaign took off in a huge way, could you describe some of the crisis communication responses and resources that were in place had things not gone so smoothly? While the viral nature of social media influenced the success of the Break Up, it was the campaign’s cross-channel approach that ensured it.

Publicity 87

Publicity Banking YouTube Social Media 87

MaccaPR

SEPTEMBER 13, 2016

In his vague apology for misbehavior in Rio, Lochte protested “there has already been too much said and too many valuable resources dedicated to what happened last weekend.”. The reporter posted the mother’s story on Twitter, which went viral with over 3,000 retweets. Lesson #2 - Don’t Blame The News Media. Who was at fault?

Crisis 48

Crisis Airlines Reputation Corporate 48

Prohibition

JANUARY 14, 2022

In today’s world, a negative story about your brand or organisation could go viral in an instant. The purpose of a PR Crisis Plan is to help you make quick and effective decisions when faced with negative publicity from a wide range of sources, including customer complaints, faulty products, product recalls and corporate scandals.

Crisis 62

Crisis How To Crisis Management Crisis Communications 62

NewsWhip

MAY 27, 2021

NewsWhip was a tremendous resource for us, not only to identify what conversations are happening in real time, but what might trend and peak in days and weeks to come. And, I’m going to take us out of COVID and I’m going to bring us into an area where we really needed it which was on the dermatology side.

Healthcare 78

Healthcare Storytelling Communications Local 78

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 20. “As the small company representative on the panel, we have to be highly-selective about the platforms we choose to invest time and resources into.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. 20. “As the small company representative on the panel, we have to be highly-selective about the platforms we choose to invest time and resources into.

Social Media 40

Social Media Media Storytelling Local 40

Contently - Strategy

APRIL 24, 2019

So being able to scale content with limited resources is key.”. Content marketing is still a fairly new practice, but brands don’t have to settle for limited resources. When you’re asking for more resources, find common ground. Smaller content teams don’t always have the resources to compete.

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