ImPRessions - Crenshaw Communications

MAY 15, 2018

When a passenger’s video of water flooding a Carnival cruise ship hallway went viral on May 3, it spawned thousands of references to Titanic and some sensational news headlines. All five of these recent corporate “first responders” behaved in a fashion aligned with the brand involved.

Crisis 136

Crisis Privacy Airlines Facebook 136

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Media and social coverage even referred to a (barely existing) backlash, which only made the news more shareable. A brand nickname is like a viral video. In both cases, the corporation was trying to dictate the change, rather than responding to something that happened organically.

How To 101

How To Viral Advertising Advertising 101

Cision

FEBRUARY 22, 2016

For example, visually you might reference the Eiffel Tower in an image before pointing out yourself. Don’t Write Like a (Corporate) Robot. In his book, Public Relations and the Social Web, Rob Brown describes one of the biggest fallacies of communication on the social web: corporate speak. Hit the hot buttons.

Writing 144

Writing Study Viral Consumer 144

Engage PR

JANUARY 6, 2018

And then there was the over-excited KLM social media team who forgot about their corporate position as a global brand and tweeted passionately about The Netherlands defeating Mexico in the World Cup. References: *1 CMO survey – [link]. *2 Cue social backlash across the internet. 2 Hubspot survey – [link].

Social Media 60

Social Media Strategy Media Survey 60

Melissa Agnes

FEBRUARY 3, 2015

Never knowing if something is going to go viral against you in a negative way… but wait! Building a corporate culture that instinctively sees opportunity from every risk, and empowering your frontline (and entire team) to act on the opportunities in real-time. The unpredictability of this new digital landscape.

Crisis Communications 169

Crisis Communications Crisis Communications Crisis Management 169

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 78

Marketing Viral Consumer Brand 78

Prohibition

NOVEMBER 9, 2021

Organic social media refers to freely shared material (posts, pictures, videos, memes, and Stories) that all users, including brands and businesses, publish on their social platforms and brand’s social pages. Developing high-quality, valuable content while also connecting with corporate partners and community members.

Advertising 62

Advertising Advertising Social Media Facebook 62

MaccaPR

JANUARY 15, 2019

Fiji Water has not yet responded to Adweek’s request for comment about its viral water tray holder,” the trade magazine reported. Corporate-speak never intruded and official spokespeople were absent – which made Fiji’s entire campaign feel more organic and authentic. We’re so glad everyone is talking about our water!,” 2 - Surprise!

Marketing 48

Marketing Viral Consumer Brand 48

Sword and the Script

JANUARY 27, 2015

People dislike this inevitability and generally will bounce from a landing page; another reason why gated content doesn’t go viral. The average company takes its earned media and puts it in the back corner of the corporate website under the news page, buried so far below the fold that only search engine robots see it.

Pitching 60

Pitching eBook Advertising Advertising 60

Waxing UnLyrical

AUGUST 8, 2016

Shonali’s course has, first and foremost, gifted me the modules I continuously refer back to. And also… this amazing viral video. Founder and publisher of Waxing UnLyrical, Shonali Burke helps smart businesses make bank by taking their communications from corporate codswallop to community cool™. And they are HEALTHY.

Course 40

Course Local Creativity LinkedIn 40

MaccaPR

SEPTEMBER 9, 2019

Fried Chicken Sandwich battle went viral on Twitter — and led to a complete sell-out of the sandwich in all 2,400 Popeyes stores across the U.S. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. They trusted their fans on social. #4 Example: “Chicken.

Twitter 105

Twitter Marketing Social Media Viral 105

Sword and the Script

DECEMBER 10, 2019

In the daily struggle for attention and visibility, small companies do not leave the field to large corporations. You can find all posts that reference Muck Rack here. You can find all posts that reference OnePitch here. You can find all posts that reference Talkwalker here. 8) A clever mix of press work and content.

Marketing 109

Marketing Content Marketing Advertising Advertising 109

MaccaPR

MAY 28, 2015

AdAge chose “Message to Space” for its Creativity Top 5 and awarded Hyundai the #1 spot on its Viral Video Chart. minute video (below) from the fictitious corporation HUVr Tech (actually, Funny Or Die) that seemed to promote a real life version of Michael J. AdWeek praised the spot as “a sweet and pretty otherworldly stunt.”

Film 48

Film Marketing YouTube Advertising 48

Communications Conversations

AUGUST 8, 2016

The post “went viral”–so much so, that the Strib picked up on it. referring to the virality of the student’s initial Facebook post). Sure, execs work with corporate communicators to get in front of employees and communicate. How does this illustrate my point? This is unbelievable to me.”

Employee 0

Employee Social Media Viral Media 0

Sword and the Script

JULY 2, 2016

1) The Science of Viral Content. An emotional connection is critical in marketing and it’s a part that doesn’t come through in typical features and benefits discussion in corporate marketing. Also see: Viral Marketing: The Hope, Hype and Helplessness . All three are well worth reading thoroughly.

Marketing 66

Marketing Viral Survey Infographics 66

Prohibition

DECEMBER 17, 2021

Crisis communication refers to the fast-paced process of using the right channels, the right words, and the right timing to handle a crisis, especially when there is a public relations, or a marketing issue. Domino’s Viral Staff Video. The online and social media craze prompted Domino’s corporate headquarters to take notice.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

AUGUST 27, 2018

The first phase of study that led to the Excellence Theory consisted of quantitative, survey-based research of more than 300 organisations in Canada, UK and US, including a cross section of corporations, non-profit organisations and government agencies. References [i] Managing Public Relations ; James E.

Communications 60

Communications Analysis Web Handbook 60

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. I also think you should never allow agencies to register accounts on your behalf.” ” – Brian Rudolph, Verifone. ” – Lindsay Rider, Yellowberry.

Social Media 45

Social Media Media Storytelling Local 45

Journalistics

MARCH 18, 2016

With Yellowberry, when our founder launched the business and it went viral via the Kickstarter community, we embraced fans and used them as part of the story. I also think you should never allow agencies to register accounts on your behalf.” ” – Brian Rudolph, Verifone. ” – Lindsay Rider, Yellowberry.

Social Media 40

Social Media Media Storytelling Local 40

NewsWhip

DECEMBER 22, 2021

Before diving into the report’s content, Quigley and Nicholson introduced a poll to quickly test the audience’s ability to identify a viral story, offering four headlines to choose from, one of which had over 3 million engagements in 2021. “65% Q3 Athletes and corporate sponsors.

Sports 148

Sports Viral Corporate Analysis 148

Contently - Strategy

APRIL 24, 2019

Redpoint venture capitalist Tomasz Tunguz referred to this as “ the compounding returns of content marketing.”. They created a document full of key “watch-outs” and best practices that the content creators could reference regardless of the subject matter, thus making life easier on the person reviewing. Update your workflow.

Content Marketing 111

Content Marketing Infographics Insurance Insurance 111

MaccaPR

FEBRUARY 10, 2015

Taylor Swift is a PR mastermind of the highest order,” confirms writer Chris Ostendorf, in his Daily Dot commentary titled, The PR Genius of Taylor Swift’s Viral Media Empire. Swift has carefully, methodically and brilliantly crafted a public persona designed to make you love her (or else). million viewers) into her confidence.

Social Media 48

Social Media Marketing Media YouTube 48

ImPRessions - Crenshaw Communications

AUGUST 8, 2017

Simmering issues of diversity and gender discrimination in the tech industry were spotlighted this week when an internal memo penned by a Google engineer went viral, causing a public relations earthquake for the company. Google enjoys a reasonably strong brand and corporate reputation. and regulatory burdens at home.

Google 185

Google Reputation Engineering Internal 185

NewsWhip

MAY 27, 2021

Paul, you are referring to one of my favorite articles because it truly represents this phenomenon that we’re talking about. People really moved towards more factual and understanding articles early in the pandemic. You’ve come upon this one before, right Becky? Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

ImPRessions - Crenshaw Communications

MAY 31, 2017

As video of United Airlines passenger Dr. David Dao being violently dragged from his seat went viral, the media – and a global audience of prospective customers – were horrified. While there’s no way to truly “crisis-proof” a corporation or brand, there are steps that make it less likely to happen and its impact less severe.

Crisis 180

Crisis Airlines Brand Branding 180

Masters in Communications

FEBRUARY 12, 2022

It includes censorship which can be political, religious, or moral, but it can also exist within a democratic society and be selective when media elements criticize the military or corporate entities. Developed from corporate communications, it soon applied to mass media to the public (38). style vs substance.

Ethics 52

Ethics Communications Print Television 52