Stuart Bruce

MARCH 14, 2018

PR and corporate communications recruitment firm VMA Group today published a new research report on ‘communicating in an integrated world’. How important it is, how it’s the future, it’s one of the biggest challenges facing corporate communications, the difficulty of proving its ROI, lack of digital and social skills etc.

Corporate 115

Corporate Communications Pinterest Public Affairs 115

Sword and the Script

JUNE 4, 2022

Nearly two decades later, Ned and I would team up to survey his subscribers for the annual JOTW Communications survey. Now in its fifth year, the survey is open to respondents. In part to promote the survey, and to solicit respondents, I sent Ned a few questions about the origins of the JOTW and the survey.

Survey 78

Survey Public Affairs Government Community 78

Landis PR

APRIL 29, 2024

Key services: Strategy and Organizational Culture Strategic Communications, Public Relations and Branding Public Affairs and Corporate Responsibility Data Analysis and Future Scenarios Crisis Communications Top Advice for Foreign Companies Navigating Media and Communications Environment in Finland 1.

Radio 64

Radio Pinterest Television Government 64

Sword and the Script

AUGUST 18, 2020

A survey of 300 PR pros found 95% say “often” or “sometimes.” We dug into this in the 2020 JOTW Communications Survey this year. PR Ethics of Communicating a Point of View As with many of the questions on this survey, we offered an optional open-ended comment field asking “why?” Corporate constraints.

Ethics 102

Ethics Communications Survey Public Affairs 102

ImPRessions - Crenshaw Communications

JUNE 12, 2018

In addition to his famous “ torches of freedom” campaign that advanced social acceptance of women smoking in public, he dreamed up the campaign that convinced Americans to eat bacon for breakfast. Bernays surveyed thousands of doctors (the original third-party influencers), and most said that a large breakfast was conducive to good health.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JUNE 16, 2020

Storytelling is a powerful means of persuasion; it can be both a strategy, as in an overall narrative but it also can be a tactic, like using vignettes; here’s what a recent survey found. So, it’s no surprise then that storytelling has surfaced as a top tactic in the annual JOTW Communications Survey for the last three years.

Storytelling 132

Storytelling Communications Survey Case Study 132

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. in an open-ended follow-up question. More channels.

Communications 124

Communications Crisis Internal International 124

Cision

MAY 12, 2016

In this interview, Nick discusses why you should never assume you have all the answers, how bringing in an outside perspective can reveal new insights on a topic and how social media has transformed political and public affairs research. What are you most excited for in your new role as partner at Global Strategy Group?

Public Affairs 120

Public Affairs Groups Social Media Analytics 120

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Institute for Public Relations

NOVEMBER 7, 2022

Corporate involvement in social issues such as racial justice, voting access and climate change is on the rise, but so is demand for corporate leadership on these issues.

Company 52

Company Corporate Leadership Publicity 52

Solo PR Pro

NOVEMBER 17, 2015

Using a Survey for New Business – A Case Study. This summer, Kevin launched a 10-question survey – “The State of Public Relations and Communications at Public Affairs Schools” – with the aim of providing these schools with a way to compare their communications efforts with those of their peers.

Creativity 40

Creativity Public Affairs Policies Survey 40

Cision

SEPTEMBER 22, 2016

I will start by introducing Brunswick Insight to my network of corporate and public affairs contacts as well as others in various industry sectors such as Health & Wellness and Fast Moving Consumer Goods. This enables marketers to research needs without relying on survey data or other types of data collection methods.

Measurement 120

Measurement Analytics Big Data Public Affairs 120

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. That’s essential in the context of a Gallup survey, which found that only 13% of employees worldwide are engaged at work. For example, if employees receive corporate emails regularly, an important announcement may be overlooked.

Employee 60

Employee Communications Public Affairs Internal 60

Sword and the Script

JANUARY 3, 2023

Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”. This is reflective of a traditional view of public relations. You can find the survey answers from 483 communicators here: PR measurement. But just 2% said “always.”.

Interviews 100

Interviews Publicity Technology Social Media 100

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Landis PR

JULY 31, 2023

AI is not going away Linda cited two interesting statistics from Muck Rack’s State of AI in PR 2023 report that surveyed 1,000 PR pros: 61% said they are currently using or planning to use AI, with 57% saying they’re using it to craft pitches. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

PRSay

FEBRUARY 27, 2017

The 2016 labor force statistics from the current population survey provided by the Bureau of Labor Statistics reports that of all people employed in public relations, still less than 10% are African American. One of her most noted clients was Toyota Motor Corporation in 1987. My observations were not just a coincidence.

Conference 60

Conference Education Public Affairs Television 60

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60