ImPRessions - Crenshaw Communications

JUNE 12, 2018

In addition to his famous “ torches of freedom” campaign that advanced social acceptance of women smoking in public, he dreamed up the campaign that convinced Americans to eat bacon for breakfast. Bernays surveyed thousands of doctors (the original third-party influencers), and most said that a large breakfast was conducive to good health.

Corporate 178

Corporate Mobile Energy Public Affairs 178

Sword and the Script

OCTOBER 25, 2022

90% of comms pros surveyed say their work has changed some, and of those, 50% say communications work has changed significantly. That’s according to The 5th Annual JOTW Strategic Communications Survey for 2022 , which polled 483 communications professionals – mostly in the US. More crisis work. “A Crisis after crisis.

Communications 126

Communications Crisis Internal International 126

Stuart Bruce

JULY 15, 2014

Lots of new research around at the moment that point to a positive future for the public relations business. He apparently fails to understand social media’s importance for corporate affairs, corporate reputation, investor relations, human resources, CSR and crisis communications to name but a few.

Social Media 132

Social Media Public Affairs Media Crisis Communications 132

Reputation Us

NOVEMBER 3, 2019

Statistics from our 2019 survey on the Importance of Corporate Reputation quantify this. 93 percent of participants of the survey indicated reputation is important when choosing among products or services of similar quality and price. But who oversees a company’s reputation? But who oversees a company’s reputation?

Reputation 79

Reputation Public Affairs Survey Financial 79

Sword and the Script

JANUARY 3, 2023

Event planning: PR practitioners may plan events such as product launches, conferences, or charity events to get media attention and generate positive publicity. Public affairs: This involves working with government officials and agencies to shape public policy and advocate on behalf of an organization.”.

Interviews 104

Interviews Publicity Technology Social Media 104

Landis PR

JANUARY 30, 2024

That example is less quantifiable, but brand recognition also can be measured through polling and surveys. For example, we know we’re doing it right when we hear people say, Oh, yes, I’ve heard of you. Other ways to measure brand recognition is through share of voice in media or on social media.

Leadership 105

Leadership SEO Measurement Reputation 105

Landis PR

JULY 31, 2023

You’re probably not going to ask AI what to do when you’re facing a really nuanced crisis,” Linda said. They must have the right personality to fit in with the right people and build the right relationships. The job is too dependent on human elements that can’t be copied. It’s out there, it’s being used—and it’s likely here to stay.

Communications 97

Communications Marketing Pitching Technology 97

Landis PR

DECEMBER 4, 2023

A recent HubSpot survey revealed that 75% of marketers who leverage generative AI are creating a higher volume of content. Instead of viewing AI as a replacement for content writers, we need to recognize its potential to act as a powerful writing aid that can help boost our efficiency.

Marketing 59

Marketing Content Marketing Storytelling B2B 59

Communications Conversations

MAY 13, 2015

She has a strong background in advertising, public relations and marketing and is skilled at primary research (surveys and focus groups). Natalie Anastasia is a junior at the University of South Florida with a bright future in the public relations industry. You can find her portfolio here: [link].

Groups 60

Groups Internal International Conference 60