Sword and the Script

SEPTEMBER 8, 2020

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

Survey 98

Survey Industry Leadership Study 98

Stuart Bruce

JUNE 25, 2015

For what it does to be framed and guided by human decency and ethics. Such morally dubious behaviour can only have happened in a company where ethical behaviour isn’t baked into its corporate DNA. Simply trying to fix what went wrong in this tragic case doesn’t get to the heart of why it happened in the first place.

Financial 60

Financial Communications Ethics Reputation 60

Stephen Waddington

DECEMBER 30, 2019

Tackling fake news and disinformation: an ethical issue that strikes at the heart of practice 6. Each corporate PRCA member will be expected to engage with a local school each year. The web was the most significant shift in publishing since the invention of the printing press in the 15th Century. What we do 5.

Government 103

Government Education Print Ethics 103

Solo PR Pro

NOVEMBER 10, 2020

(Ahem, by the way, that's against our code of ethics.). So why expect your PR person to talk with a reporter and tell them to not print that statement you made to them in an interview? Have you ever asked your lawyer to tell the judge to just disregard something you said while on the stand?

Communications 99

Communications Comparison Exercises Interviews 99

Stephen Waddington

DECEMBER 5, 2018

In Two-Way Street , a short book about public relations published in 1948, Eric Goldman describes the three stages of the development of corporate communication from 1900. The rise of mass media, namely print newspapers, magazines, radio and television, provided a shortcut to large audiences and it enabled the business to operate at scale.

Media Relations 115

Media Relations Media Print Newspapers 115

Waxing UnLyrical

FEBRUARY 22, 2012

I frequently voice my opinion on behalf of the Public Relations Society of America (PRSA) on ethics, in particular on the issue of “transparency.”. Note: The Globe chose not to print my letter, but I’m not giving up!). He blogs at A Professor’s Thoughts , and he’d love for you to talk to him on Twitter.

Ethics 72

Ethics Nonprofit Guidelines Banking 72

Polaris

JANUARY 17, 2015

The Mexican fast food chain hatched the idea last May with a series of original essays printed on its cups and bags. The former features leading thinkers while the latter sparked discussion about GMOs and ethical farming practice. An original illustration by a different artist accompanies each essay. Not bad for a fast food company.

Content Marketing 100

Content Marketing Marketing Film YouTube 100

Burrelles Fresh Ideas

FEBRUARY 13, 2024

So, the key lesson for brands would be approaching each communication about your company’s corporate social responsibility (CSR) as if it were an official press release. Track your competitors and understand the sentiment in real-time from all media – print, online, broadcast, and social.

Social Media 87

Social Media Media Mobile SEO 87

Stephen Waddington

DECEMBER 15, 2021

Further reading Corporate Digital Responsibility, Allegory, 29 July 2021, [link] The Economics of Biodiversity: The Dasgupta Review, Sir Partha Sarathi Dasgupta, 3 February 2021, [link] Carbon as a PR metric but who's counting? The UK’s regional print daily newspapers saw circulations fall by an average of 18% in the second half of 2020.

Publicity 128

Publicity Government Guidelines Facebook 128

Contently - Strategy

OCTOBER 24, 2019

For nearly five decades, Money was a glossy finance magazine published by Meredith Corporation. When the publication shuttered its print version and went completely digital in 2019, editors and strategists were given an opportunity to reach into new markets. Try a new audience with a new offering. Keep topics personal and relatable.

Financial 79

Financial Banking Content Marketing Writing 79

PR Conversations

APRIL 24, 2018

One can’t get more miserable than being forced to incorporate lies (or at least partial truths) as part of a supposedly transparent and ethical speech. Prior to his public relations roles, Velasco worked as a journalist for print media and radio broadcasters. What do you regard as the lowest depth of misery in PR?

Journalism 79

Journalism Ethics Film Construction 79

Waxing UnLyrical

MAY 6, 2016

Because it is a FACT that most PR pros are good, ethical people, trying to do their best by their clients and companies. Sign up quickly, and that poor one-legged duck might suddenly find a 3-D printed prosthetic that fits perfectly. .” “Douche machine.” And this pisses me off.

Pitching 40

Pitching Training Banking Sports 40

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. AdWeek for its success in transforming “a financial brand into a paragon of corporate feminism.”.

Marketing 76

Marketing Consumer Measurement Viral 76

Maxim Behar

NOVEMBER 15, 2023

Now, 10% of it is in print, the other 90% is on the social media platforms. I printed it with indigo and somehow, it has been associated with the written word ever since. And in a crisis especially in corporations, that truth needs to be repeated even louder and even more clearly. I was forging crates for fresh milk.

Hotels 64

Hotels Newspapers Journalism Ethics 64

Sword and the Script

DECEMBER 22, 2020

is $100,000 in 2020; it’s higher for in-house PR and corporate communication roles at $145,500 and lower for PR agencies at $90,000. Source: Code of PR Ethics? ). The first two places journalists go to find news is online newspapers and magazines (60%) and Twitter (22%); print news is a distant third with 5%.

Survey 178

Survey Marketing B2B Study 178

Stuart Bruce

MARCH 19, 2015

The editor’s reply was: “F**k the research, just make it up… We’ll print it anyway.” You tell the truth, not just because telling the truth is the ethical thing to do. Business corporate communications Media Politics public relations' Real public relations is more important than ever.

Publicity 60

Publicity Reputation Corporate Leadership 60

Waxing UnLyrical

NOVEMBER 23, 2010

Image: jbcurio via Flickr , Creative Commons For the few who don’t know or recall, an “ advertorial is an advertisement written in the form of an objective article, and presented in a printed publication – usually designed to look like a legitimate and independent news story,” according to Wikipedia.

Blogging 73

Blogging Twitter Facebook Measurement 73

Contently - Strategy

JUNE 11, 2020

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. However, 15 of them had no content presence whatsoever like a blog or resource center on their websites, while 30 more had extremely limited content outputs such as corporate newsrooms or bare blogs hidden in the footer of their sites.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

Look no further than the Hippocratic oath, the code of ethics for physicians that bears his name. If you prefer to view a PDF version of the report that’s easier to print, we’ve got you covered here.]. During our research, we discovered that this kind of content was often buried in corporate newsrooms. Methodology.

Healthcare 59

Healthcare Content Marketing Industry Trends 59