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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications

PRSay

I was a good writer, researcher and storyteller, and had been on the other side of both print and broadcast pitches, but I did not fully understand all the nuances of public relations prior to joining the agency. The ethical considerations for public relations and journalism have similarities and differences.

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Nonprofit Local News Gains Steam

PRSay

Already decimated by staff reductions, many print and broadcast newsrooms have been acquired by large corporations that are often more interested in online clicks and monetizing news than in factual reporting, Todd said.

Nonprofit 174
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PR Software Pricing Estimates [PR Tech Sum]

Sword and the Script

Investor relations platform Q4 said it rolled out “industry-focused templates for corporate websites and virtual ESG investor days.” Business Wire partnered up with Q4 to deliver press releases directly to “their investor relations website and corporate newsroom.”. Print circulation drops again. Q4 aims to support ESG.

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Increasing Your Media Coverage Through Storytelling

PRSay

Whether you serve a large corporation, small nonprofit, major research university or municipal government, at some point your boss has probably said, “We need more media attention. Keep it ethical. To foster and strengthen these relationships, always do your work ethically. The webinar is available for free to PRSA members.

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Surviving in a Pay-to-Play World

Journalistics

Media ethics forbid this, but advertising packages often come with editorial opportunities, access to journalists, or advertorials. Do you completely disagree and believe journalism ethics are alive and well today? Paid stories disguised as editorial. Is there a separation between editorial and advertising? Let me know.

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Get a Big Picture of the PR Landscape with these Notes from 10 Industry Surveys

Sword and the Script

Blogs, including independent and corporate blogs, can be credible. is $100,000 in 2020; it’s higher for in-house PR and corporate communications roles at $145,500 and lower for PR agencies at $90,000. If you want to change corporate culture, focus your efforts on executives, customers and employees. The results?

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Financial Times needs to know Thomas Cook didn’t need better communications advice

Stuart Bruce

For what it does to be framed and guided by human decency and ethics. Such morally dubious behaviour can only have happened in a company where ethical behaviour isn’t baked into its corporate DNA. Simply trying to fix what went wrong in this tragic case doesn’t get to the heart of why it happened in the first place.