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5 Brand Elements to Evaluate When Refreshing Your Corporate Image

Cision

Refreshing your corporate image is sometimes necessary to inject fresh energy into your brand, as well as get people to see it with renewed interest. But you should never refresh your corporate image just for the sake of doing so without careful research. Printed and digital materials: sales collateral. Informative? one sheets.

Corporate 270
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The Media Kit: What To Include

Doctor Spin

A media kit, also known as a press kit or PR package, is a collection of prepared documents and images for journalists and potentially for bloggers, influencers , partners, investors, etc. Corporational Determinism—The New Paradigm for Product Launching. Avoid putting your whole media kit into a single PDF document.

Media 52
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The Most Underrated Skill in Content Marketing? Fact-Checking

Contently - Strategy

Do I need to parse the fine print of a scientific study every time I cite a statistic? If you’ll be responsible for the task, you’ll want to have a grip on the basics, which include combing through the document and verifying names are spelled correctly, academic degrees are accurate, and titles are up to date.

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Your 10-K is Coveted (and Comprehensive) Content

Cision

However, with the ever-emerging importance of the proxy document and the demise of the “marketing-based” printed annual report, we should rebrand the next few months as “10-K Season.” the company’s organizational documents. the company’s organizational documents. Download the calendar PDF here. .

Financial 120
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Can we press release that? 15 stories about the public relations industry (you won’t believe #10)

Stephen Waddington

The New York Times printed the article in full. Thousands of these documents are published every day on newswires and websites. They act as a common, corporate language. The print edition went monthly in 2013, and bi-monthly in 2016. Publicists and agencies focused solely on the media exaggerate the issue. The Wadds Inc.

Industry 153
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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

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Media relations is thriving

Stephen Waddington

Indeed, many of the hottest public relations agencies such as Manifest and the Romans, and large international networks such as Golin, Ketchum, and Weber Shandwick, proudly lead with earned media. At the same time, the ability to print fast and cheaply bought about a concurrent revolution. Transatlantic television became possible.