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Propel is a viable alternative for all-in-one PR software [PR Tech Briefing]

Sword and the Script

As a professional services leader, he says he struggled to find technology built around his team’s needs – especially those that would help his firm manage media relationships. Here again, like many solution providers Propel has done their own customizations to embed the technology. They’ve got 4.5

Software 138
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The Importance of Executive Brand Situational Awareness

Cision

Use dialogue with your customers and employees to also understand what weaknesses they observe. Especially in the case when a corporation acquires many other brands, the way Cision has done, it’s imperative that you monitor brand identity. At Cision, many of our team members have worked at other technology corporations.

Brand 231
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New Rules That Every PR Person Should Know

ImPRessions - Crenshaw Communications

A PR agency employee starting in the business today will be creating programs, telling stories, and reporting to clients in ways very different from just a few years ago, in part due to the rise of digital technology and the blurring of lines between paid, earned, and owned media. PR today is about SEO.

SEO 204
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M&A: The Top Reasons Why One Company Acquires Another [PR Tech Sum]

Sword and the Script

The first reason is to acquire a new piece of technology. The second reason is to acquire customers. And it’s top of mind this month because the largest PR technology vendor is back to doing acquisitions. It leads this edition of the PR Tech Sum – a monthly roundup of all the news from the PR technology market.

Company 150
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{PR}edict: Predictive Analytics and the Future of PR, Part 1

Shift Communications

What’s changed is our ability to predict with extremely large, complex datasets – and how accessible such prediction technology is. Today, we ingest thousands of news articles, millions of social media data points, web analytics, customer service data, CRM data – the list of data sources is nearly endless.

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Hopes, Dreams and Sage Advice: 40+ Marketing and PR predictions for 2023

Sword and the Script

And, given the vast amount of time I pour into writing about PR technology , I’m really pleased with the long list of contributions from the PR technology vendor community. This will contribute to even more noise, and it will make high-quality corporate content both more appreciated and harder to find.”.

Marketing 189
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A Look at the Media Monitoring Tool Truescope is Bringing to the U.S. [PR Tech Briefing]

Sword and the Script

Truescope is a new media monitoring technology that’s launching in the U.S. Instead, these are analogous to the way technology vendors brief Gartner or Forrester. The company does not field its own web crawler, so it gets all its content through partnerships. Second, the platform is built on modern technology.

Tools 158