Sword and the Script

JUNE 8, 2021

The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence. Incorporate video as part of the webinar presentation. Video is a good way to augment any presentation. Set a cadence and host webinars regularly. ON24 customers hosted an average of 20.5

Survey 93

Survey B2B Report Video 93

Cision

AUGUST 21, 2017

Though most brands will shy away from a sassy tone of voice (unless, of course, that fits in with the business), a company can still show personality. If you’re going to invest time in generating quality content, it needs to be authentic, shareable, and memorable.

Strategy 258

Strategy Trade Shows Case Study Course 258

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Communications Conversations

APRIL 17, 2015

.” I realize I’m not contributing to the content marketing vortex. Livestreaming trade shows. Meerkat and Periscope use “ephemeral” video (I can never say that word). Note: Periscope does offer brands the chance to save a video for 24 hours. Some brands still over-think video.

Brand 60

Brand Branding Product Launch Video 60

Sword and the Script

OCTOBER 24, 2017

Analysis: B2B marketing must develop its market. While lead generation specialists don’t like to spend money they can’t attribute to sales – investments in content marketing , education, awareness, and branding are inherently linked to finding prospects and cost of conversion. 44% say content marketing.

B2B 64

B2B Report Marketing Survey 64

Communications Conversations

MARCH 3, 2015

Or, that you would be able to produce entire brand videos right from your smart phone? Heck, it’s already happening in very niche spots ( check out what the folks at space150 and Victory Motorcycles did with VR at a recent trade show –pretty effing cool, and the only way I’d EVER ride a motorcycle!).

Technology 60

Technology Content Marketing Social Media Facebook 60

PR Fuel

JULY 14, 2021

Over 80% of consumers feel more positive about a brand after reading customized content. Developing your content marketing strategy can help you boost brand visibility. In fact, 94% of consumers show loyalty to brands that over complete transparency. It can also add more depth to the written content.

Writing 72

Writing How To Media Guidelines 72

Cision

MAY 23, 2017

Trade shows and events offer the perfect opportunity for companies to experiment. At trade shows and events, where everyone is vying for attendee attention, it can be tricky to create a unique experience that’s not overly gimmicky. So how do you decide whether to take a risk?

Industry 195

Industry Trade Shows Marketing Film 195

Beyond PR

DECEMBER 19, 2016

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. The launch of a new product should have a certain degree of fanfare surrounding it, and your content marketing should play a big role in that. Instead, use it to fuel your content.

Content Marketing 40

Content Marketing Marketing eBook Small Business 40

MaccaPR

DECEMBER 19, 2016

The latest content marketing trend our PR agency is seeing is the move toward less content creation and more content promotion. In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MARCH 7, 2017

According to a 2016 study by Content Marketing Institute , B2C marketers ranked the following as top content priorities: 73% indicate that they want to create more engaging content. 55% want to create more visual content. 44% say that better repurposing content is a must. Continue on the video trend.

Strategy 46

Strategy Marketing Infographics Trade Shows 46

ReimaginePR

SEPTEMBER 5, 2016

While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience. For example, you can add: Behind the Scenes. Contests and Giveaways. Infographics. Interviews. Testimonials. Over to You. Click Here.

Blogging 120

Blogging How To Infographics Writing 120

Sword and the Script

DECEMBER 15, 2020

Marketing be nimble. Rather than having year-long editorial calendars for opportunities and content, marketing and communications professionals are will have to work in a much more agile, phased approach: creating evergreen content per quarter and making room for ‘rapid-response’ type communications based on what 2021 might throw at us.

Marketing 174

Marketing Employee Content Marketing Training 174