Cision

MARCH 31, 2016

But it’s also worth mentioning that I’ve worked exclusively in technology media, and before that I worked in IT and software development. How has content marketing changed over the years? So all that comes to bear in my new role. Those are both great stories – even if they’re not strictly accurate. They’re about people.

Newspapers 120

Newspapers Reddit Journalism Technology 120

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Buzzstream

OCTOBER 30, 2018

The Grid is our recognizable visual quadrant that places similar software products head-to-head in their respective categories. The Vanity Grids we’d done in the past grouped products by location or event, rather than by software category (best software in Boston or at Dreamforce, for instance, rather than best CRM platform).

Software 56

Software Report Data Strategy 56

Shift Communications

FEBRUARY 20, 2019

While specific hashtags can be searched or “followed” within the platform, it’s difficult to capture top trending hashtags without buying into certain third-party tracking software. Additionally, we can localize our content based on where search queries are the most popular.

Trends 142

Trends Industry Wikipedia How To 142

Cision

MAY 23, 2016

Further, whether a person has used the service impacts their viewpoint of whether Lyft or Uber is software or a transportation service. For local businesses, considering peer grouping rather than age segmentation and/or broad generalizations may be a useful way to qualify people that you (or your competitors) may have overlooked.

Communications 206

Communications Television Transportation Study 206

Communications Conversations

MARCH 3, 2015

A few weeks ago, the MN PRSA folks asked me to present at the local APR study session on “technology.” And the software needed fine-tuning (if you ever tried one on, you know what I’m talking about). The fall of content marketing tech. Content is king. You need fast, cheap content.

Technology 60

Technology Content Marketing Social Media Facebook 60

ZudePR

JANUARY 21, 2016

Content marketing had been mushrooming and seemed to explode as 2013 turned into 2014. Whitespark Local Pulse. This is a key element of local SEO, which is of paramount importance to most small businesses’ marketing efforts. It stands for Software as a Service. And here the Internet was my enabler.

Digg 104

Digg SEO System Reddit 104

Sword and the Script

DECEMBER 20, 2022

“Data and the use of data will become the great divide between marketers producing content and content marketing. Those companies that can take data, do a deep dive, and understand what the data tells them will see more success in achieving their goals from content than those who look at simple analytics.

Marketing 189

Marketing Content Marketing Data Social Media 189

Flatiron Communications

JANUARY 11, 2018

2016 : The growth in the use of social influencers as trusted “third-parties” to create awareness and action (“ Content Marketing is So Last Year” ). Have young PR pros grown overly reliant on automated media list-building software, skipping the vital reporter research before they hit the send button?

Pitching 43

Pitching Journalism Tools Agency 43

PR 20/20

JULY 9, 2020

For modern-day marketers, it’s essential that we understand how to strategically distribute valuable, relevant, and consistent content that attracts and retains a clearly defined audience–but it’s easier said than done. For so long, marketers have relied on instinct over ROI, but that’s about to change. Using technology.

Google 90

Google SEO Trends Content Marketing 90

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

Buzzstream

DECEMBER 13, 2023

I joined BuzzStream as Director of Content Marketing in November of 2023. But before that, I worked for over ten years with three content marketing agencies and one in-house role. Pricing: Varies Alternatives: Muck Rack is a comprehensive PR software for building media relations and amplifying your PR efforts.

Digital PR 62

Digital PR Tools Google Pitching 62

MaccaPR

JUNE 3, 2014

If we didn’t ask a burning question that you have about inbound marketing, please comment below and we’ll be sure that Catherine answers you! First and foremost, how do you define inbound marketing? It can mean different things to different people and even go by other names, such as content marketing and lead generation.

Marketing 91

Marketing Small Business Interviews Internal 91

Beyond PR

MARCH 17, 2016

Content Marketing. Content marketing can be a cost-effective and high-impact tactic to strengthen your online presence and generate new leads. Before you begin creating content, you’ll need to identify your content’s purpose and research your target customer to learn their preferences and informational needs.

Marketing 40

Marketing Small Business Web Nonprofit 40

Sword and the Script

FEBRUARY 21, 2017

1) You’ve had a long career in marketing, as an employer, as an employee, and a tour as the president of the local Raleigh-Durham American Marketing Association chapter (AMA Triangle). What has changed the most about marketing over the course of your career? Data is the lynchpin of marketing success.

Marketing 64

Marketing System Data Tools 64

Journalistics

MARCH 2, 2013

You may want to take on a client of your own to start gathering work examples – consider helping out a family or friend with their business, or volunteer for a local non-profit organization or church. If you know how to use image editing software, this is an incredibly relevant skill for public relations and content marketing today.

Pinterest 52

Pinterest Writing Interviews Social Media 52

Cision

JANUARY 14, 2016

A particular social network may be the mainstay of your content marketing strategy, or it may be a complementary network to promote some other medium. Email Program : You can also use certain email management software to find out what social networks your subscribers use (depending upon their privacy settings).

Marketing 120

Marketing Pinterest Mobile Social Media 120

Cision

AUGUST 19, 2016

PR Newswire’s 12 Days of Content: A Holiday Guide for Content Marketers. Opportunity Description: Last-Minute Gift Guide: Promotes Local Shopping for the Holidays. Cision PR Software has the connections you need to make. Cision Webinar: Set Yourself Up for Holiday Gift Guide Success. OUTLET: Allure.

Pitching 120

Pitching Newspapers Advertising Advertising 120