Can a PR Software Vendor Provide “Guaranteed” Editorial Placements? [PR Tech Sum]
Sword and the Script
MARCH 1, 2022
This is how you wind up with a press release on a local ABC news affiliate in Buffalo even though your tech client is in San Francisco. It’s sponsored content, which is a form of advertising, which is unquestionably paid media. The research firm Burson Taylor puts the PR software market at $4 billion , but it’s an educated guess.
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