Beyond PR

JULY 10, 2017

Feedback is huge when it comes to developing a successful content marketing strategy. Here, we identify five sources that can prove invaluable to you in crafting your content. Who better to listen to in order to develop more targeted content than the people that you are developing content for? Your Prospects.

Content Marketing 69

Content Marketing Marketing Employee Pinterest 69

PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). This includes all PR, video, audience development, and social and community management that my team handles. Q: How would you describe your inbound approach with CMI?

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

PR 20/20

NOVEMBER 5, 2015

Content marketing. According to a report by the Content Marketing Institute and Blackbaud , “ 86% of the most effective nonprofit marketers have someone who oversees content marketing strategy.”. The solution?

Nonprofit 40

Nonprofit Content Marketing Strategy eBook 40

Marketwired

MAY 3, 2016

You start with a substantial piece of content – a webinar you’ve teamed up with influencers to create, an ebook you’ve worked long and hard on, an event you hosted and live tweeted or Blabbed about. Post at appropriate times: Many organizations post to their social media sites and blogs only during work hours.

How To 100

How To eBook Content Marketing Social Media 100

Critical Mention

JUNE 26, 2019

Copyblogger is one of the best content marketing platforms anywhere online. Some of its main features teach you how to create, post and optimize your content. Most importantly, it gives you tips on how to keep your audience engaged by making the content easily digestible and user-friendly. . Content Marketing Institute.

Blogging 92

Blogging Marketing Content Marketing eBook 92

Cision

JANUARY 3, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product? The solution?

Measurement 225

Measurement Tools eBook Analytics 225

PR 20/20

JANUARY 16, 2023

The Ready North RSS: Must-Reads for Marketers. For Content Marketing, we like…. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry. Founded by Joe Pulizzi ( @JoePulizzi ), CMI is a powerhouse for content marketing advice. a free marketing course).

Blogging 52

Blogging Marketing Pinterest SEO 52

Polaris

DECEMBER 10, 2014

Facebook, Twitter, Instagram—these popular social media platforms all pale in comparison to the power of email and an email newsletter. Consider the stats: Close to two-thirds of consumers have made a purchase online as a result of receiving an email marketing message ( Direct Marketing Association ). Social Media'

Blogging 183

Blogging Comparison eBook Case Study 183

Cision

SEPTEMBER 21, 2016

If you know where to put your efforts, it’s completely possible to handle the essential marketing tactics in five hours or less a week. Social Media. Managing your social media accounts is a breeze once you streamline the process. You can also follow journalists or bloggers whose content you like to read.

Marketing 120

Marketing Comparison eBook Social Media 120

Polaris

DECEMBER 14, 2014

Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi. Joe Pulizzi, the godfather of content marketing, wrote this book in 2014. It’s an instant classic that helps us achieve improved results while marketing less by doing “epic content marketing.” 2 Kathi Kruse.

Marketing 251

Marketing Resources Content Marketing Leadership 251

Sword and the Script

JANUARY 8, 2019

This works best when you start well in advance and some helpful ways of getting it done is to make part of your other marketing programs. By this I mean ask them about their thoughts on the market or how they solve a specific challenge rather to talk about your product. 3) Reports, ebooks and white papers.

B2B 77

B2B Media eBook Interviews 77

Critical Mention

OCTOBER 27, 2018

Vladimir Mirnii’s career began as a content writer and he quickly rose through the ranks and is now the founder and CEO of ContentAdore , a content marketing agency based in Ukraine. His agency focuses on blogging, sales and website pages and eBooks. SCHEDULE A DEMO.

Film 131

Film Viral YouTube eBook 131

Sword and the Script

JANUARY 27, 2015

It’s one thing to pitch an eBook, but it’s a well-executed marketing initiative to exemplify the very concepts described in the eBook during the process of pitching it. Valuing Content Changes the Context. Click here for screen shot of the clever content marketing details ). Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

The Resolution Blog

NOVEMBER 25, 2015

Swarmwise eBook: Building a community. 20 content marketing experts explore online developments that could see more marketers than ever turn to editorial content next year. Don’t miss your free copy of the latest #prStack ebook. We’ve been hanging out with the super smart guys behind this.

eBook 120

eBook Google Tools Analytics 120

PR 20/20

JANUARY 9, 2023

Informational content that requires low commitment from the buyer works best during the awareness stage. Blog posts, social media shares, white papers, ebooks, and videos. During the awareness stage , your goal should be to show up in search results for researching buyers.

Comparison 87

Comparison Resources eBook Case Study 87

Polaris

MARCH 20, 2015

Original content also provides fodder for social media, eBooks, email marketing and DRIP campaigns—the possibilities for multi-purposing are almost endless. If you need help starting or maintaining a blog, download our eBook, Business Blogging Fundamentals. Content Marketing' I enjoy writing.

SEO 100

SEO eBook Google Engineering 100

Sword and the Script

JANUARY 2, 2018

As a voracious reader, I tend to download and consume a lot of content such as reports, whitepapers and eBooks. Often, I’m looking for good research, but also for creative ideas for developing and distributing this type of content that I might adopt for my clients. Can your agency bring big ideas and execute? Talk to Us !

eBook 71

eBook Exercises Employee SEO 71

Critical Mention

MAY 10, 2019

This rule of thumb applies to all of your platforms–from your website and direct email campaigns to your blogs and social media channels. You need to incentivize your audience to engage with your content by providing educational, topical pieces that address their needs.

Marketing 75

Marketing eBook Case Study Measurement 75

Contently - Strategy

MARCH 22, 2022

Soon enough, after ranking for as many keywords as possible, you publish eBooks to capture some of those juicy lead-nurturing emails. Create bottom-of-the-funnel content. Hear me out: I know content marketing is often used to push top-of-funnel awareness. And you make your article longer.

SEO 118

SEO Strategy Brand Branding 118

Critical Mention

JULY 2, 2020

Not only do PR and marketing pros have to get their audience to listen or read about their brand, but they also have to find ways to make audiences engage with a product, fill out a form or reach out to their sales team for more information on what their company has to offer. Improves Content Strategy. Elevate your Pitch Game.

Marketing 89

Marketing eBook Pitching Radio 89

Cision

DECEMBER 28, 2017

Generating a stream of interesting and engaging ways to reach your audience through content marketing can be a pain. ” as an offer, use this month to brainstorm the kinds of content — like an ebook, whitepaper, special report or discount — that people will gladly trade their email to get.

Content Marketing 0

Content Marketing Marketing eBook Trade Shows 0

Cision

JUNE 6, 2017

According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy. The key idea here is that the economic value of content marketing does not come from content. It comes from the transmission of content.

Marketing 239

Marketing Television Handbook Web 239

Beyond PR

DECEMBER 19, 2017

With so many moving pieces and parts in your content and social media marketing strategy, it can be challenging to stay on top of it all. But with one key tool, you can not only plan your marketing approach far in advance but also take advantage of specific times of year when certain campaigns will thrive.

How To 75

How To Content Marketing Conference Analytics 75

Sword and the Script

NOVEMBER 18, 2017

We see infographics in content marketing survey results as well. The data puts infographics in the top five types of content created by B2B marketing shops. When marketers start mashing several data sets together in this fashion, it’s not only junk data, but could very well be misleading information. Talk to Us !

Infographics 68

Infographics Data Case Study Content Marketing 68

The Resolution Blog

JANUARY 8, 2018

The 3 Behaviors Driving the Most Creative Content Marketers Using a lovely ice cream analogy Jay Acunzo, founder of Unthinkable explains the behaviours that are helping the best in content marketing succeed. If only there was a way to capture all of my social media metrics in one place… New tool tip alert!

Tools 136

Tools Publicity SEO Measurement 136

wiredPRworks

JUNE 5, 2018

The at-a-glance reference book covers digital marketing insights in eight specializations: Search Engine Optimization, Google AdWords, Facebook Ads, PR, Email Marketing, Content Marketing, Social Media Marketing, and Affiliate Marketing. . For each book sold, Matt will donate $1.00

Marketing 45

Marketing Insurance Insurance B2C 45

PR Fuel

JULY 12, 2020

In the age of social media, you might not have ever considered just how valuable something like an online press release can be. There are lots of benefits you’ll observe when you start using this marketing tool. Build Your Content Strategy. Consider using press releases to help with your content goals.

SEO 64

SEO Engineering Web eBook 64

PR 20/20

DECEMBER 14, 2022

Content edits provide the perfect time to update the CTA section with a more relevant conversion opportunity. For example, if you’ve just created a new ebook or launched an email newsletter, you can encourage readers to download or subscribe to that asset instead of what was previously there. Enhanced with new conversion opportunities.

SEO 52

SEO Google Engineering eBook 52

Polaris

NOVEMBER 24, 2014

If you’re a marketer or business owner with limited experience working with marketing and PR agencies, or you’re unhappy with an existing partner, read on for 5 steps to help you hire the right marketing and PR firm to help build your business. 1: What services do you require? Public Relations'

Marketing 168

Marketing Policies Agency eBook 168

5W PR

NOVEMBER 19, 2021

In this article, 5W PR CEO Ronn Torossian and others share tips on how executives can use a blog and other social media avenues to spark conversations and conversions, establishing themselves as a leader within their industry. Content marketing is not a novel phenomenon and has been used as a marketing tool by PR executives for years.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

JUNE 14, 2016

Instead, what I mean by this question is, in addition to the profit from products and services, should marketing also earn money by virtue of marketing? Think: selling content, eBooks, sponsored content or banner ads on a corporate blog, or even tickets to an event. I don’t remember the price.

Marketing 60

Marketing Conference Software B2B 60

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. It’s not enough to simply say, “Download the eBook.”. 3: Write a Compelling Headline.

eBook 100

eBook Newspapers Writing Print 100

PR 20/20

JANUARY 19, 2023

If not, now’s the time to start—especially if you prefer streamlined content marketing efforts. Below we dive into buyer personas, the benefits, and how they can support your overall content marketing strategy. specific social media platforms). specific social media platforms). smart content ).

Content Marketing 78

Content Marketing Marketing eBook SEO 78

ISEBOX

DECEMBER 1, 2015

Easy to use tools help you deliver multimedia content and track the impact of your story. Meltwater: This media intelligence application allows you to listen to and understand the people that are interacting with your content on social media and other channels.

eBook 70

eBook Tools Groups Pitching 70

Beyond PR

JANUARY 4, 2018

Speculation runs rampant, but likely part of the cause of the budget crunch is the fact that it’s so difficult to measure results from content marketing. Know that there are tools that solve the content and earned media measurement challenge. Did people who read your ebook end up buying your product? The solution?

Measurement 75

Measurement Tools Journalism Content Marketing 75

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Sword and the Script

APRIL 19, 2016

These are still valid reasons, but content marketing affords all the more reason: Use the content the reporter doesn’t. A PR pro that takes copious notes can easily take what was not reported and transform it into blog posts, contributed article, or even a different media pitch.

Media Relations 60

Media Relations Media Interviews Pitching 60